The 360 degree view simply means that it is the all-round information about the customer that is collected by the company to provide the most personalized and efficient customer service.

1. 360 degree customer view

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What is 360 degree view?
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The 360 degree view simply means that it is the all-round information
about the customer that is collected by the company to provide the most
personalized and efficient customer service.
The 360 degree view of the contact base that helps you to get all the
information at a single click. It also gives you information about the prior
orders, inquires or the services a particular customer had requested.

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Benefits of 360 degree customer view
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1. Customer alignment
When you use Customer Relationship Management (CRM) system, different departments can record, share and correct
the data or information about the customer. Thus, the sharing of data demonstrates the professionalism and also
ensures there is very little error, if incase. When a brand is able to achieve alignment with their customer’s
expectations, they are able to expand market share, retain their existing customers and reach more new target
customers etc.
2. Enables predictive analysis
The cloud CRM 360 in the online CRM also captures the customer’s interaction history which helps them in the future
time period. The company can concentrate on buying patterns of their customers that depicts the likelihood of the
customer. And it also lets them know where the customer is dissatisfied or abandoning the cart etc.

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3. Manages customer loyalty
The cloud CRM 360 will help you to get answers for all these above mentioned questions. But if you don't
concentrate over issues like service, product or over pricing etc they are more likely to buy from another
company. To be more specific, your customers will turn to your competitors.
4. Reduces cost
In a company the smallest reduction in the costs or even the smallest increase in the profit can make differences
gradually. When the marketing campaigns are intelligent and data driven they are more likely to be successful.
With the improved visibility into the customers, you can segment them accordingly. The cloud CRM 360 customer
view of your loyal customers gives you an opportunity to deal with low value customers differently.

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Achieve 360 degree view
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● Data audit
The first step to achieve success through CRM 360 is by keeping your data organised and clean before you deliver it.
When there is consistency on how data is entered and managed, it becomes easy to communicate with various other
departments.
When you are segmenting your customers, you need to have a clear process for categorizing. When the data or
information is categorized it ensures that the relationship to other objects are intact. But, if you are unable to segment
your customers it will hinder you from knowing your customers.

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● Social media tools
A present way through which you can study customer behaviour is through the social media. Through the social
media your company is able to understand customer’s attitude and emotions related to the changing of the
trends.
In addition to this, the browsing and shopping patterns with social media by the consumers can be added to the
online CRM and used for customer segmentation.

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● Overlap data
Customers will leave back footprints everytime they have interaction with the business concern. It may be through the
app, website or social media. For instance, if the customer has interacted with the customer service executive and is
not satisfied, then the team has to concentrate on the data required for customer retention.
When they collect the necessary data, it becomes easy for them to concentrate over the meaningful information and
analyze the results for the customer as well.

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Implement CRM in your Small Set-up and turn it into Big One
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● Real time information access
● Improved Decision Making
● Streamline Sales Processes
● Enquiry, Leads, Quotation & Order Management
● Enhance Employees Productivity
● Secure Customer Loyalty
● Identify Repeat Customers
● Competitor Analysis
● Complaint Management
● AMC / Warranty Management
● Real Time Spare Part Consumption Status
● Service Quotations

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E-mail: sales@salesbabu.com
Website: www.salesbabu.com
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