Saudi Arabia - In Mall Branding

1. In-Mall
TravelatorsEscalators, & Arches
Media Kit 2013
KSA

2. Contents
Escalators, Travelators and Arches Media
• Media Overview.
Malls Target Audience•
• Distribution and Coverage.
• Shopping Malls Listing
• Photo Gallery
Rate Card 2011•
Production Specifications•

3. Escalator Media Overview
Escalators ,Travelators and Arches are impactful and
cost
efficient media opportunities that enable messages to be displayed
on extremely high visible area within the mall.
They offer the best chance to communicate with consumers when
they're in a buying mindset.
Benefits of Escalators, Travelators & Arches Media:• Ensure high OTS considering shopping malls importance in KSA as a
major entertainment.
• Provide intensity and repetitive exposure considering the average time
span spent in Mall per visit.
• Reach of quality demographic in key neighborhoods within a leisure
environment.
• Reinforce the memorability of advertising campaign’s media mix.
• Reach mall shoppers when they are poised to purchase and provide
the last impression before a purchase is made.
• Optimize synergy with other mall media thus creating a real “buzz” and
high impact with shoppers

4. Escalator Media Overview
Today’s Malls offer more than an advertising opportunity, they represent a
destination where marketers can enhance the brand experience and influence
consumer perceptions.
Some Facts about Shopping Malls
Based on research on consumer behavior and purchase pattern of In Mall visitors:
• 70% of all consumer purchases take place in malls.
• 80% of all mall visitors make a purchase
• The average spending/capita is 266 SAR.

5. Shopping Malls Target Audience

6. Distribution and Coverage
City
Mall Markets Daily Traffic
Jeddah
Al Andalus Mall Hyperpanda 25,000 – 35,000
Red Sea Mall Danube 35,000 – 55,000
Flamingo Carrefour Opening on 1/3/2013
Central Park Mall Danube 15,000 – 20,000
Roshan Mall Hyperpanda 15,000 – 20,000
Al Jamea Plaza Hyperpanda 15,000 – 20,000
Riyadh
Riyadh Gallery Hyperpanda 30,000 – 45,000
Al Hayat Mall Danube 30,000 – 40,000
Aziziah Mall Hyperpanda 15,000 – 30,000
Othaim Rabwa Othaim 15,000 – 30,000
Othaim Khurais Othaim 17,000 – 32,000
Panorama Mall Danube 35,000 – 50,000
Kingdom Mall N/A 30,000 – 45,000
Al Remal Mall Hyperpanda 15,000 – 30,000
Khobar/Dammam
Dareen Mall Hyperpanda 10,000 – 20,000
Othaim Othaim 18,000 – 30,000
Madina
Al Manar Mall Panda 20,000 – 35,000
Alia Mall Hyperpanda 20,000 – 35,000
Abha Aseer Mall Panda 8,000 – 15,000

7. Photo Gallery

8. Photo Gallery

9. Photo Gallery

10. Photo Gallery

11. Photo Gallery

12. Mega Escalator

13. Standard Escalator

14. Arch

15. Standard Escalator (Glass Sides) Rate Card 2013
Madinah Al Alia Mall
Premium Shopping Malls
Gross Cost/Unit: 60,000 SR/Month
City
Standard Shopping Malls
Gross Cost: 50,000 SR/Month
Standard Escalator Production Cost/Unit: 6,000 SAR
Red Sea Mall Jeddah
Al Andalus Mall Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Roshan Mall Jeddah
Panorama Mall Riyadh
Kingdom Mall Riyadh
Al Hayat Mall Riyadh
Riyadh Gallery Riyadh
Riyadh Remal Mall
Riyadh Aziziah Mall
Khobar Al Othaim Mall
Khobar Dareen Mall
Khobar Jarir Mall
Jeddah Al Jamea Plaza
Madinah Al Manar Mall
Abha Aseer Mall

16. Mega Escalator (Glass Sides + Stainless Steel Part) Rate Card 2013
Madinah Al Alia Mall
Premium Shopping Malls
_
Gross Cost: 75,000 SR/Month
City
Standard Shopping Malls
_
Gross Cost: 60,000 SR/Month
Mega Escalator Production Cost/Unit: 12,000 SAR
Al Andalus Mall Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Roshan Mall Jeddah
Panorama Mall Riyadh
Al Hayat Mall Riyadh
Riyadh Gallery Riyadh
Riyadh Remal Mall
Riyadh Aziziah Mall
Khobar Al Othaim Mall
Khobar Dareen Mall
Khobar Jarir Mall
Madinah Al Manar Mall
Abha Aseer Mall

17. Arches Rate Card 2013
Shopping Malls City
Red Sea Mall Jeddah
Roshan Mall Jeddah
Al Andalus Mall Jeddah
Al Jamea Plaza Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Panorama Mall Riyadh
Al Hayat Mall Riyadh
Remal Mall Riyadh
Aziziah Mall Riyadh
Dareen Mall Khobar
Othaim Mall Khobar
Al Manar Mall Al Madinah
Al Alia Mall Al Madinah
Al Aseer Mall Abha
Gross Cost/Unit: 30,000 SAR/Month – Production Cost: 5,000 SAR/Unit

18. Escalators Standards Specifications

19. Escalators with S. Steel Specifications

20. Escalators with S. Steel Specifications

21. Arches Technical Specifications

22. Exclusive Media Representatives
Al Nemr Center (2)
Olaya Main Road
Riyadh
Saudi Arabia
Tel. No. + 966 1 217 4340
Fax No. + 966 1 217 4340 Ext.
30
Capricorn Tower
9th Floor, Office No. 904
Sheikh Zayed Road
Dubai, U.A.E.
Tel. No. + 971 4 331 6114
Fax No. + 971 4 331 6124
13th Floor, Office No. 1314
Saudi Business Center
Madinah Road, Jeddah
Saudi Arabia
Tel. No. + 966 2 652 6400
Fax No. + 966 2 652 6440
Salmiya
Salem Al Mubarak Street
Zahra Complex
Kuwait
Tel. No. + 965 2 571 2455
Fax No. + 965 2 571 2445
120 Avenue
Charles De Gaulle
92200 Neuilly-sur-Seine
Paris
Tel. No. + 331 7 292 0612
Fax No. + 331 7 292 0610
4th Floor, Lazarieh Center
Bloc A2-2, Central District
Beirut, Lebanon
Tel. No. + 961 1 970 612/
613
Fax NO. + 961 1 970 611