Automobile Magazine Rate Card 2012 - 2013

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T H E M O N T H LY PA N - A R A B M A G A Z I N E
F O R A L L C A R E N T H U S I A S T S
Introduction
Automobile is a leading motoring monthly published since 1994 by Mr. Ibrahim Fakhri, one of the most authoritative
car specialist in the Middle East. Mr. Fakhri is a host of a weekly Automobile TV program, aired on Future TV.
Automobile is designed to provide car enthusiasts with a comprehensive insight on the motoring industry. This
is achieved through full dedication to professionalism, quality standard and outstanding commitment to readers
and to the automotive industry.
Editorial Profile
News of the month: Comprehensive photographic reporting coverage of the latest car news. All local,
regional and international news are available as they develop in the market.
High-Tec Feature: The most advanced technical issues and developments.
Quick Test & New Models: Provides an essential reports review of the latest models in the car industry
encompassing several cars in each issue.
Road test: Road test drivers provide detailed reports about their tests on new car models.
Comparison: Comparative reviews of a particular car model with other competitors in the same category.
Customer Car Trophy: An annual trophy that is presented to a car manufacturer for Customer care and
commitment to the Middle East.
Designs: Display of current and futuristic designs of various car
manufacturers. Classic: Classic cars along with their features and history.
Rallies & Formula Races: Covering local, regional and international rallies and Formula 1 races.
Mechanical Data General Information
Bleed size: 234mm X 306mm
Trim size: 230mm X 300mm
Print size: 210mm X 275mm
Printing: Offset
Material: CD format:
Adobe Photoshop
or QuarkXpress,
colour proof required
Screen: 300 LPI
Closing date: 2 weeks prior to
publication date
Published Monthly at the mid of the month.
Gatefolds, inserts and special operations are accepted,
their rate is subject to prior agreement.
Advertising agency commission: 20%Trim Print
Special positions: 10% extra charge.
Cancellations: 2 months notice for inside pages.
Not accepted for covers.

2. Advertising Rates IN US DOLLARS Effective January 2012
FREQUENCY 1 - 5 6 & +
US $ US $
OUTSIDE BACK COVER 10 000 9 600
INSIDE FRONT COVER SPREAD 11 500 11 000
INSIDE FRONT COVER 6 800 6 600
INSIDE BACK COVER 6 400 6 200
FULL PAGE COLOR 5 400 5 000
DOUBLE PAGE COLOR 9 400 9 000
HALF PAGE 3 200 3 000
THIRD PAGE 2 200 2 000
Circulation
Gulf Copies Others Copies
Saudi Arabia 35 500 Lebanon 9 000
UAE 8 000 Egypt 4 000
Kuwait 5 000 Jordan 1 500
Qatar 3 000 Syria 1 500
Bahrain 2 500 Algeria 500
Oman 1 500 Morocco 500
Yemen 1 000 Tunisia 500
Libya 500
GRAND TOTAL 74 000
Readership Profile Subscriptions
Source Parc 2010/2011
KSA : 4,100
Sex Age UAE : 1,400
91% Male 53% 15-24 yrs. Kuwait : 1,600
9% Female 30% 25-34 yrs. Lebanon : 1,300
17% 35 &(+) yrs.
Total : 8,400
Average Monthly Income Education
68% High/Upper Middle 8% Primary
27% Middle 18% Intermediate
5% Low 38% Secondary
36% University
International - Exclusive media representatives
UAE - MADA Advertising & Publicity. Capricorn Tower 9th floor Off.904, Sheikh Zayed Road Dubai,
P.O.Box: 14259 - Dubai, Tel +(971-4) 331 6114, Fax: +(971-4) 331 6124, e-mail: dubai@rlpgroup.com
SAUDI ARABIA - MARAYA T.C. Co. Ltd. Saudi Business Center - Madina Road,
P.O.Box: 17657 JEDDAH 21494, Tel: +(966-2) 6526400/ 425/ 325/ 377, Fax: +(966-2) 6526440, e-mail: jeddah@rlpgroup.com
SAUDI ARABIA - MARAYA T.C. Co. Ltd., Al Nemr Center (2) - Olaya Main Road, P.O.Box:
301434 - Riyadh, Tel: +(966-1) 2174340, Fax: +(966-1) 2174340, e-mail: riyadh@rlpgroup.com
Kuwait - RLP International, Sahab Tower - Salhiya Area Kuwait City,
P.O.Box: 160, Dasman 15452 - Kuwait, Tel: +(965) 2430737/ 0766/ 1073, Fax: +(965) 2430789, e-mail:
kuwait@rlpgroup.com LEBANON - RLP s.a.r.l, Lazaristes bldg. Bloc A2-2, Central district,
P.O.Box: 11-7007, Beirut, Tel: (961-1)970612 - (961-3)919933/55, Fax: (961-1)970611, e-mail: beirut@rlpgroup.com
FRANCE - REGIMED France, 120, Ave. Charles De Gaulle, 92200 Neuilly-sur-Seine, Paris,
Tel: +(33-1) 72920612, Fax: +(33-1) 72920610, e-mail: regimed.fr@rlpgroup.com

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