I'm a Computer Science graduate with software solutions development and digital marketing experience. I Managed Petrikor since 2017, refining skills in market, talent, and project management to develop innovative strategies for business success. Currently seeking a role to leverage skills for organizational benefit and contribute to team development and shared goals.

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10/2017 - Present
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06/2014 - 09/2017
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SUMMARY
I'm a Computer Science graduate with software solutions development and digital marketing
experience.
I Managed Petrikor since 2017, refining skills in market, talent, and project management to
develop innovative strategies for business success.
Currently seeking a role to leverage skills for organizational benefit and contribute to team
development and shared goals.
EXPERIENCE
Lebanon-UAE
CEO
Petrikor Solutions
Digital Marketing Agency
Petrikor Solutions is a Digital Marketing Agency that works with its clients towards marketing
their business and ideas over social and online platforms in a genuine and creative way using
the latest and trendy digital marketing & performance marketing approaches. My roles are:
Managing the sales & prospecting process from A to Z in a way that is convenient with the
company's vision and mission
Understanding each prospect's business and gather all information needed by the
marketing department to build the strategy suitable for the client and their objectives
Review digital marketing strategies for all clients, their execution and the deliverables
Key Account Manager for digital marketing accounts
Acquiring talents that fit the agency's culture and vision
Head of Digital Marketing: Manage SEO, SEM, and SMM processes
Handled the Creative Direction process for several successful projects
Managed SEO and SEM specialists for Perfume Dubai (perfumedubai.com) ecommerce shop
for 2 years. Main objectives were to improve Perfume Dubai's visibility on Google and
generate online sales through Google and meta ads. KPIs monitored: Domain Authority,
Website traffic, Organic sales, Keywords ranking, ROAS, Conversion, Reach & Impressions
Managed same scope for City Perfume in Australia, noting that this client had already been
in the Australian market for 8 years
Worked closely with designers and developers to create ecommerce shops with well-studied
UI/UX. I Also managed the marketeers working on SEO and SEM for Shopify, WordPress,
Neto, BigCommerce, Woocommerce, and OpenCart platforms
Tools utilized for ecom: SEMrush, Mangools, ScreamingFrog, and Whatagraph for managing
and reporting ecommerce SEO and SEM
R&D Department Manager
Tragging Lebanon
RFID and Accounting Solutions
Tragging core business is RFID and NFC solutions.
My roles include managing the day-to-day activities, coordinating and planning the
department's workflow, and looking for solutions to transform the inquiries coming from the
sales team into a working product.
I also successfully supervised the online sales/customer service team which increased
conversion by 20%.
Projects and Responsibilities:
My first objective was to lead the existing team of developers to deliver three ready-to-sell
solutions
Create a professional work environment by defining job roles, and set up an internal IT
infrastructure with server, Active Directory, TFS, web hosting, and shared folders to
streamline daily task management
Enhance the code architecture and help the developers to implement it (multi-layers
solution)
Lead site engineers in installation and implementation tasks
Create CRM solution customized for Tragging's needs (.Net framework)
Database administration (SQL Server 2012)
Manage project from site testing phase till project closeout
LANGUAGES
Arabic Native
English Proficient
French Intermediate
SKILLS
Digital Marketing
Creative Direction
Performance Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM) PPC
Ecommerce Management CRO
AB Testing Google Ads Email Marketing
Marketing Trends Digital Strategy
Insights Marketing Budgets Semrush
Mangools Whatagraph BigCommerce
Shopify WooCommerce WordPress
Business Development
General Management Strategy Planning
Negotiation Management Experience
Innovation Strategy Profitability
Drive Revenue CRM Management
Team Building Marketing Plans
Development
Automation CRM Database NET
NET FRAMEWORK Microsoft Office
PowerPoint SQL Server CMS
CERTIFICATIONS
The Fundamentals of Digital
Marketing
Google Digital Garage 2002
Facebook Certified Creative
Strategy Professional
Meta 2022
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MOHAMAD SALEEM EL DEEK
Digital Marketing Director
+971581011504 / +961385238
salim.deek@gmail.com
https://www.linkedin.com/in/saleemeldeek
UAE - Lebanon

2. 07/2016 - 09/2017
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09/2013 - 07/2015
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11/2009 - 08/2013
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02/2012 - 08/2014
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2006
2006 - 2009
2004 - 2005
1988 - 2003
EXPERIENCE
Sales Engineer
Tragging Lebanon
RFID and Accounting Solutions
After automating R&D department tasks at Tragging, I transitioned to sales engineering, where I
utilized my knowledge of the company's products to create custom solutions. The managing
partner was pleased with my contributions, as my proposals helped the sales team close more
deals. Additionally, I improved the company's online sales and marketing strategy, resulting in a
200% increase in sales over six months.
Senior Software Developer
OSD Services USA-Lebanon
Medical Laboratories' Solutions (L.I.S.)
During my work at OSD Services, I learned more about how to work in a professional
environment, I improved my time management skills by being responsible to achieve our
customers' requests on strict deadlines.
Project & Responsibilities:
Work on development tasks concerning automating medical laboratories generation (lab
studies and results reporting) resulting in a 30% decrease in time wasted
Write and design Microsoft Word templates (VBA) to generate different types of medical
laboratories' reports
Migration of our software's reports from Crystal Reports to Active Reports
Creation of virtual machines using VMware software
Small web applications using new technologies, like ASP.Net, Query, DNN
Reports' migration using Aspose.Words: Convert Microsoft Word and VBA based templates
to.Net project implementing Aspose.Words
Software Developer
AABCO Lebanon
Rebar Detailing-Construction Solutions
During my work at Aabco, I proved the ability to excel in all types of projects assigned to me,
assisted by the qualities of being a fast learner, creative and efficient in finding solutions, and an
effective team player.
Below is a summary of the key projects achieved during my period of work with Aabco:
Stock Management solution using C# and VB.Net, which streamlined inventory
management and led to increased efficiency.
Development a code interpreter in C and VB6, which improved system functionality and
performance.
Designed a comprehensive framework for the company that included a code
editor/debugger/interpreter, as well as messages between clients and servers. This
framework facilitated the upscaling of our internal system usage and helped to streamline
our processes.
Developed an Automation System using the framework mentioned above, which improved
Aabco's Rebar detailing production. The solution enabled us to initiate and analyze
engineers' tasks, pay them, and apply deductions for errors, resulting in a 100% increase in
productivity.
After training the end-users, I extended the system to automate HR and IT support tasks.
Freelancer
Developed a comprehensive "Multiple Tasks Handling" solution for a Reconstruction
Company in the Aluminum and Steel industry, including HR, Customer and Supplier
Management, Stock Management, Factory Management, and Reporting features. Optimized
operations and demonstrated ability to deliver complex solutions tailored to business needs
Successfully completed several automation tasks sourced from an online freelance website,
a notable one was automating copy-paste actions from a file to both an application and a
web browser
CERTIFICATIONS
Facebook Certified Digital
Marketing Associate
Meta 2022
Creativity: Generate Ideas in
Greater Quantity and Quality
LinkedIn 2019
ACHIEVEMENTS
Petrikor
Co-founded Petrikor, my creative
digital marketing agency, between
Lebanon and UAE.
Career Break
I shifted from being R&D Manager
and programmer to founding a
creative digital marketing agency.
VOLUNTEERING
Red Cross Volunteer
Red Cross Lebanon
I was responsible for a large group of
refugees during 2006 war in Lebanon.
PASSIONS
Movies, Music, Reading, AI, Traveling
Music mixing, Business magazines
(HBR)
EDUCATION
Bachelor of Science degree in
Computer Science
Lebanese University
Courses in general engineering
Lebanese University
Lebanese Baccalaureate in General
Sciences
Rawdat El Fayhaa' Secondary School