In today’s technological world social media is the new reality of human life. The easy access of Internet around the world has made it one of the most popular medium of information and communication. It has the ability to completely eliminate geographical distance for communication that exists between people. the influence of social media have changed all areas of peoples live. The strong and most visible changed were observed in the young generation especially tertiary level students. Many parents and guardians are worried that students are spending too much time on Facebook and other social media sites and have not enough time to study.

1. Md. Sajjat Hossain
Mass Communication and Journalism
Begum Rokeya University, Rangpur

2. RESEARCH PROPOSAL
ON
“Social Media Use,
Engagement and Addiction
among University students: A
Survey on Begum Rokeya
University”

3. INTRODUCTION
In today’s technological world social media is the
new reality of human life. The easy access of
Internet around the world has made it one of the
most popular medium of information and
communication. It has the ability to completely
eliminate geographical distance for communication
that exists between people.
the influence of social media have changed all areas
of peoples live. The strong and most visible
changed were observed in the young generation
especially tertiary level students.

4. INTRODUCTION
Social media sites are Facebook, Twitter, YouTube,
LinkedIn, WhatsApp, Viber, imo, Google+ etc.

5. INTRODUCTION
Many parents and guardians are worried that students
are spending too much time on Facebook and other
social media sites and have not enough time to
study.

6. STATEMENT OF THE PROBLEM
Several students use social media for various purposes.
Considering the various using purpose of social media, the
first and primary problem of this study arises. The main
question of this study is what is the cause of social media
use at University level student?
Social media users engage with social media platform in
several times in a day. Especially university student engage
with social media in many times.
Considering the students’ engagement in social media in
several times the second problem arises. The second
problem is that what is the effect of social media
engagement on academic performance?

7. RESEARCH QUESTIONS
RQ1: what is the cause of social
media use at University level
student?
RQ2: What is the effect of Social
Media Engagement on academic
performance?
RQ3: what is the effect of Social
Media Addiction on university
student?

8. LITERATURE REVIEW
 Alfaris, et al. (2018) conducted a research about “The pattern of social
media use and its association with academic performance among
medical students”. According to their finding 97% students responded
their research, among them 98% used Social Media. They show that
the most popular social media were WhatsApp (87.8%), YouTube
(60.8%) and Twitter (51.8%). Student use these for general use; they
also mention that 83.5% students used YouTube, 35.5% WhatsApp
and 35.3% used Twitter for learning. A significant higher number of
male students visit YouTube and Facebook for general use, while the
reverse was true for Instagram and Path. Their finding showed that
almost 71% visited social media more than 4 times in a day among
them 55% spent 1 to 4 hours per day. Mainly they use social media for
entertainment (95.8%), staying up-to-date with news (88.3%), and
socializing (85.5%); for academic studies (40%). They comment that
there was no significant association between Grade Point Average
and the frequency of daily SM use or use during lectures.

9. LITERATURE REVIEW
 Alabi (2013) searched to find out the level of
Facebook Addiction among a selection of Nigerian
University Undergraduates. The study surveyed the
level of addiction to Facebook among selected
undergraduate students of these universities.
Stratified and purposive sampling techniques were
used in selecting 1000 undergraduate students from
four universities in South-western Nigeria - two
private institutions and the other two; public. Data
was collected using the Facebook Addiction
Symptoms Scale (FASS) in the form of a
questionnaire. His finding showed that a low level of
addiction particularly among university
undergraduates in private universities mainly due to
internet access in those institutions.

10. OBJECTIVES OF THE STUDY
 To know the cause of social media
use at university level student
 To examine the effect of social media
engagement on academic
performance among university
student
 To investigate the social media
addiction level on university student

11. METHODOLOGY
Research design
Descriptive research is one kind of research
includes surveys and fact – finding inquires of
different kinds. In this study descriptive
research design will be used.
Study area
This research will be done by collecting data
at Begum Rokeya University, Rangpur.

12. METHODOLOGY
Sample selection
In this study convenience sampling will be followed to obtain
a more scientific result that could be used to represent the
entirety of the population.
METHODOLOGY

13. Sample size
The population is huge. It is not possible to
work with a large sampling size due to shortage
of time. So researcher will purposively select
180 users under six faculties six departments
(Mass Communication and Journalism, English,
Chemistry, Marketing, Geography and
Environment and Electrical and Electronics
Engineering) of Begum Rokeya University,
Rangpur.
METHODOLOGY

14. METHODOLOGY
Data collection
This study will be used both primary and secondary
data. A survey will be conducted on social media user
at Begum Rokeya University’s six faculties’ six
departments 60 users by structured questionnaire for
collecting primary data.
Data analysis and presentation
For this purpose Microsoft word 2007, Microsoft
excels 2007 and SPSS software was used to
analyze the data for further analysis. To present the
data graph, table and chart will be used.
METHODOLOGY

15. CONCLUSION
Using Social media has become one of the
main daily activities of people. A number of
studies have been carried out in other
countries while very little has been done in
Bangladesh especially at Begum Rokeya
University, Rangpur. So that I want to does
this research to investigate the cause,
engagement and addiction among university
student.

16. THE END
THANK
YOU