Business Plan

1. Business Plan
Presented BY
Sajjad Chitrali

2. U-Breado Baking House

3. U-Breado Baking House
The overview Of the Business Plan:
•Why the idea has raised and why have we selected this
business?
•Why would we be able to capture the market?
•Why ought to the people prefer our products?
•The main aim which we are having in production of this
product.
•Which category of people are we targeting?
•What are the sources which we will be having?
•The finance area.
•The Human Resource area.
•The marketing area
•Expanding the business.
•The breakeven point

4. U-Breado Baking House
Missoin
We are providing FMCG (fast moving Cunsumers goods) products with
superior qualities and values that improves the lives of the world
consumers. As a result comsummers will rewards us with industries
leaderships in sales and values creatations allowing our pepple our share
holders and the comunities in which we live and work to prosparity.
VISION:
U-Breado vission to world ist choice for protins solutions while
maximining shareholders value.

5. U-Breado Baking House
Protein bread And Diet bread
BUSINESS ADDRESS:
Sufaid Deri near Canal road, university town, Peshawar K.P.K-Peshawar
DESCRIPTION OF THE BUSINESS:
Baking Breads for health conscious people
MAJOR DEMOGRAPHIC, ECONOMIC, SOCIAL AND CULTURAL FACTORS:
All age people including infants, kids, adults and old age people.
Economic point of view is that this industry is flourishing quite well.
The social and cultural aspect is that the people of kpk also use to take bread as a part of their
daily diet.
MAJOR PLAYERS:
•Suppliers: egg suppliers, oats, stevia, salt, baking powder, oil.
•Distributors: we will be having our own distribution team.
•Clients: bakeries, super and general stores.

6. U-Breado Baking House
NATURE OF INDUSTRY:
Food industry
TRENDS IN INDUSTRY:
Provision of common bread to the people without taking into account their health
conscious. On the other hand, we will be providing a quite healthy diet
GOVERNMENT REGULATIONS:
Certification of govt is required like FDA, HALAL, ISO, HACCP.
THE MARKET
MARKET SEGMENT: HYBRID SEGMENTATION
Demographics
Geographic
Psychographic
Behavioral
PRODUCTS AND SERVICES:
Both diet and protein
Size: medium and large
Slogan: STAY HEALTHY
Packaging: plastic
Labeling: descriptive
PRICE
Value based pricing strategy

7. U-Breado Baking House
PLACEMENT/DISTRIBUTION
Indirect, intensive and two level distributions
PROMOTION
Social media
Vehicle advertising
Local newspapers
Local doctors
Medical stores
Posters
MARKET TRENDS
Perception of customers are changing
They are getting educated
Focus on improving standard of living
RISK FACTORS
Chances of imitation
PLANNED RESPONSE
Quick access will be there to break even point.
As a result, we will have ability to beat
competition and to survive successfully.
COMPETITORS AND TYPE OF
COMPETITION
The players operating in the baking industry
e.g Dawn, classic will be our competitors and
level of competition will be monopolistic

8. U-Breado Baking House
STRENGTHS AND WEAKNESSES OF COMPETITORS
STRENGTHS
• High coverage
• Market know how
• Greater market share
WEAKNESSES
• Lack of diet and protein bread
• A lot of barriers in the form of competitors to them
COMPETITIVE ADVANTAGE
• Innovative idea
• Cost advantage
• Targeting every class of society
CUSTOMER SERVICE POLICY
• Our product will be highly in accordance with FDA, ISO,
HALAL and HACCP standards. So customer care is ensured.

9. U-Breado Baking House
LOCATION
SIZE AND CAPACITY
• 10 marla plot with a capacity of accommodating 3 to 4 machines
• 3 to 4 vahicles parking space
• Low rent
• High coverage as close to the target market
FIXTURES AND EQUIPEMENT
• Baking machine
• Generator
• Packaging machine
• Tables 5-6
• Useful life: 10 to 15 years
LEASE
• For 5 years duration
FUTURE TECHNOLOGY REQUIREMENTS
•Computerized inventory tracking system
•Tv commercials
•Quality assurance system

10. U-Breado Baking House
KEY EMPLOYEES KEY RESPONSIBILITIES QUALIFICATIONS
1. HR/Admin Administrative tasks/Human Resource tasks BBA(hons) HR
2. Marketing Manager Sales/marketing BBA(hons)Mrktg
3. Financial Manager Funds Management/Budgeting BBA(hons) Fins
4. Cooks Baking/check and balance of kitchen fundamental
cooking techniques
WORKING HOURS:
For Managerial Staff : 8:00 am to 5: 00 pm
Supporting Staff
(1st shift : 08am To 04pm)
(2nd shift: 05pm To 01am)
PERFORMANCE ASSESSMENT:
PERFORMANCE ASSESSMENT FOR MANAGERIAL STAFF MEMBERS
PERFORMANCE ASSESSMENT FOR SUPPORTING STAFF

11. U-Breado Baking House
TRANNIG & DEVELOPMENT:
Before tranning we need Tranning
And need base analasis:
Training NeedsAnalysis Form
• Self-assessment
• on the job coaching
• mentoring
• customer and supplier visits
• Staff feedback on training needs.
The tranning will be in 5 phases
Need Analysis
Design
Input
Evaluations
REMUNERATION & BENEFITS:
Financial Benefits:
• Salaries
• Bonuses
• Commission
• Profit sharing
• Vouchers/Gifts
Non-Financial:
• Vacations
• Supervisons
• Jobs sharing
• Working
conditions

12. Owner/Management
HR/Admin
Cooks Supportin
g staff
Finance
Accountants
Marketing
Sales/marketing
U-Breado Baking House

13. U-Breado Baking House
FINANCIAL MISSION STATMENT:
To maxaminig customers satisfaction and to earn maximum profits.
FINANCIAL/COST ANALYSIS :
Our initial cost will be upto 15,0000 Fifteen Lack and five lack is for unexpected events.
ESTIMATED MATERIALS COSTS:
Materials costs includes:
Costs of ingrades which are as:
Eggs whites Rs:40
Potatoes Rs: 05
Protein powders Rs.05
Baking wheat Rs. 05
Coconuts flour Rs. 05
Milk Rs.05
Baking powder Rs.05
Salts Rs.02
Oil Rs.05
Sugger Rs.05
TOTAL COSTS: Rs.82

14. U-Breado Baking House
Total investment made Rs.1400000
SALES ESTIMATE
Selling price per pack Rs.100
Packs to be sold per day Pks 500
Sales per day in rupees
500x100=50000 Rs.
monthly sales
500x100x30=1500000 Rs.
LABORS COSTS/DAY:
Cooks 1000
Helpers 500
Drivers 1000
Sales Persons 230
Security Guards 330
FACTORY OVER HEAD COSTS/MONTH:
Utilities bills 60,000
Rents 10,000
Equipments 60,000
Marketing/promotions 50,000
Freight/transport 50,000

15. U-Breado Baking House
Months cost sales profit total cash inflow
January 1410000 1500000 90000 90000
February 1410000 1500000 90000 180000
march 1410000 1500000 90000 270000
April 1410000 1500000 90000 360000
may 1410000 1500000 90000 450000
June 1410000 1500000 90000 540000
July 1410000 1500000 90000 630000
august 1410000 1500000 90000 720000
September 1410000 1500000 90000 810000
October 1410000 1500000 90000 900000
November 1410000 1500000 90000 990000
December 1410000 1500000 90000 1080000
January 1410000 1500000 90000 1170000
February 1410000 1500000 90000 1260000
march 1410000 1500000 90000 1350000
April 1410000 1500000 90000 1440000
may 1410000 1500000 90000 1530000
June 1410000 1500000 90000 1620000
July 1410000 1500000 90000 1710000

16. In 17th month company reaches BEP
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
total cash inflow
total cash inflow