it is about Ashiana project

1. COMMUNICATION STRATEGY
ASHIANA HOUSING
PROJECT

2. ASHIANA HOUSING PROJECT
• Initially started in LAHORE • More than 6000 housing units
in 2010 will be built at the location of
Soo-e-Asil on 3 and 5 Marla
plots
• Being built and managed by
Punjab land development
• Affordable pricing and easy
company (PLDC) in installments up to 10 years.
collaboration of BANK of
Punjab
• A 3 Marla Ready to Live House
will cost Rs. 8,40,000/- and 5
• For low income and Marla house cost will be Rs.
homeless people 11,90,000/- per house.

3. Vision
“To provide affordable and decent
adobe to the people who have desires
but don’t have the resources to fulfill
their basic needs of shelter.”

4. Mission
• “To develop a coordinated system of human
settlements in Punjab that respects the
environment and values Punjab’s precious
land resource. A system that facilitates
economic growth, provides adequate housing
(especially for the poor), promotes social well
being and encourages a prosperous and
responsible citizenship.”

5. Ashiana Housing project
• Ashiana Lahore
• Ashiana Faisalabad
• Ashiana Jhelum
• Ashiana Sargodha

6. OBJECTIVES OF ASHIANA PROJECT
• Increase and improve the supply of housing,
available and affordable to low and moderate income
groups
 Establishment of a sustainable community living
 Ensuring decent and modern ambiance in each
housing scheme

7. OBJECTIVES
• Bringing down the cost of the houses while
not compromising on the quality
• Making the project affordable for the target
groups through easy installment plans
• Ensuring transparency and fair play at every
step

8. ALLOTEMENT/ELIGIBILTY CRITERIA
• Age Between 25 & 60
• Target Population will be years. (Applicable for
individuals having income bank loan only)
less than Rs. 20,000 p.m.
• Monthly Installment of • Living in a rented house
the allotted house not to or in joint family, the
exceed the monthly rent applicant should not
of same size of house. posses his/her own
house.

9. ALLOTEMENT/ELIGIBILTY CRITERIA
• Speculation will be • Physical verification of
curbed at all cost. the credentials of each
applicant through third
• Special quota for party
widows, orphans and
disabled. • Physical verification of
the credentials of each
applicant through third
party
•

10. Structure of Houses
• Ashiana Housing Project offers two categories
of housing units to cater for the variety of its
valued customers, as follows:
• 2-Marla Housing Unit
• 3-Marla Housing Unit

11. 2-Marla Housing Unit

12. 3-Marla Housing Unit

13. Salient Features of the Project:
• External infrastructure
• Transport (Lahore only)
 Internal infrastructure to cater for all the
needs of decent and modern living
 Carpeted roads

14. Salient Features of the Project:
• Sewerage
• Drainage
• Water supply
• Electrification

15. Amenities
• School
• Open Spaces/Landscaping/Parks
• Commercial Area
• Graveyard
• Entertainment
• Community Centers

16. Amenities
• Health Clubs
• Playing Grounds
• Food Chains/Stalls
• Management of Schemes by the community
itself – Community
• Executive Committees

17. Payment Plan
• 25% Advance, remaining amount to be
paid in easy installments.
 Subsidy by the Government of Punjab on
monthly installments.

18. CHALLENGES
• Financial constraints regarding media campaigns
• Less number of technical ,urban development
management professionals
 Less number of political personalities regarding
projection of govt, initiatives
 Weak taxation system

19. POLITICAL STRATEGY
• Formulation of Political executive Board to
examine the work
• Frequent visits of political board to the
concerned site
• Processions by the political members in their
constituency telling the people about the
work

20. COMMUNICATION STRATEGY
• Creation of Project based DOCUMENTERIES about
the Ashiana housing project
• Advertisements on hoardings, billboards, pamphlets
should be distributed
• Banners, steamers, booklets in local language of the
community should be made and showed in the main
squares, roads

21. COMMUNICATION STRATEGY
• PAID ARTICLES, columns, editorials ,letter to editors
,features should be frequently published about the
project
• Road shows ,seminars, walks, processions should be
conducted for conveying information on the project
• Visits of the Media personalities should be arranged

22. ADMINISTRATIVE STRATEGY
• Building a strong a coordination system in between
the bottom management with the top management
• Allocation of competent officials on merit bases in
concerned projects
• PERFORMANCE Evaluation system should be devised
to monitor the performance of concerned officials

23. THANKS