SEO News from Feb 2015 presented at the Melbourne SEO Meetup by Saijo George

1. SEO News from Feb 2015
By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com

2. .. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks
behind sites like ThemeForest.
New Project
Help Me Build . IO
Twitter : @Saijo_George Web : saijogeorge.com

3. Twitter : @Saijo_George Web : saijogeorge.com

4. • Google Now Cards show 3rd party apps, limited to Android devices
and limited partners for now, might expand to include other apps. via
Twitter : @Saijo_George Web : saijogeorge.com

5. • QUESTION : Algo / Manual penalty? Reconsideration Request
documentation updated.
• KG action links – probably a test.
• Google SERP Mortgage Calculator
Twitter : @Saijo_George Web : saijogeorge.com

6. • Real-time Google Search powered with Twitter data is coming back?
Bloomberg
• Google update : brand keyword related ?
• Custom KG entries for health & medical queries
Twitter : @Saijo_George Web : saijogeorge.com

7. Google suggest wild card : * or _ will work, you can also use them
multiple times.
• Title Tags & H1s should be the same for Google News (not for Search)
Twitter : @Saijo_George Web : saijogeorge.com

8. Search Carousels for mobile google.com users to surface high quality,
fresh/popular content for specific queries.
Twitter : @Saijo_George Web : saijogeorge.com

9. Google My Business adds a mandatory primary category - all locations
of a business must share the one category that best represents the
business. You can also tell Google which images to use in your listing.
Twitter : @Saijo_George Web : saijogeorge.com

10. Google is also testing ( with select partners ) the ability for businesses
to offer live chats.
Twitter : @Saijo_George Web : saijogeorge.com

11. • Google testing slow label on mobile devices
• Mobile Friendly officially becomes a ranking
factor
• significant impact on mobile SERP in all region (April
21st )
• app indexing will also be a ranking factor for logged in
users who has the app installed ( Android only )
Twitter : @Saijo_George Web : saijogeorge.com

12. ADSENSE / ADWORDS
• Mute Ads moves content up
• Google releases an infographics that shares some interesting
AdSense data.
• Adwords Tracking URLs will be updated on July 1st 2015 ( more
templated options instead of landing page / tracking ). You don’t lose
data on changing URL tracking parameters.
Twitter : @Saijo_George Web : saijogeorge.com

13. • AdWords Editor updated ( 11.0.3 )
• Google will try and auto covert Flash ads to HTML5, you can use
Google Swiffy to do it manually
• AdWords launches Call-Only Campaigns
Twitter : @Saijo_George Web : saijogeorge.com

14. • Buy ads for your apps on Google Play
Twitter : @Saijo_George Web : saijogeorge.com

15. • Facebook ads Ad Relevancy Score – lower cost of reaching people,
optimize running campaign. Based on +/- feedback on ads.
• Facebook launched Product Ads
Twitter : @Saijo_George Web : saijogeorge.com

16. • Pinterest force disables affiliate links
from select networks VentureBeat
• Bing adds an AdWords Import Tool
• Twitter announced syndicate
Promoted Tweets with Flipboard
(@flipboard) and Yahoo! JAPAN . They
also announced quick promote and
video tweets and group DM.
• Amazon launched a Giveaway Tool
Twitter : @Saijo_George Web : saijogeorge.com

17. Twitter : @Saijo_George Web : saijogeorge.com

18. Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : saijogeorge.com
Twitter : @Saijo_George Web : saijogeorge.com