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Yellow & Black Modern Company Profile Presentation.pdf

  2. Introduction : Objectives : Developing a business model on Super Market. Customer satisfaction and customer delight. Net and clean environment. Great, friendly services. To maintains good customer relationship. Store will be at Ieast 20,000 square feet (including parking).
  3. TARGET MARKET: All people who live around our store are our target market. Although grocery store generally focuses on family people and women. INDUSTRY ANALYSIS SERVICEPROVIDED: Home delivery services Free gift. Exchange goods.
  4. STRENGTHS : A new, innovative product or service. Location of our business. Quality of our products. Loyal customers. Parking facilities THREATS: A new competitor in our home market. Price wars with competitors. A competitor has a new, innovative product or service.
  5. Marketing Strategy POSITIONING BRANDING STRATEGY PROMOTIONAL STRATEGY PRICING STRATEGY For effective positioning grocery store will provide free of cost product sample to the customer and create need and desire for the product. We will realiseour customer when our products and brands are good. We will create positive value in our customer’s minds through free of cost sample and taste of the product. Grocery store mainly uses viral marketing as a promotional strategy. It also advertises in local newspaper, local TV channel, home delivery, exchange, free gifts, etc. We provide product information to the customer and provide home delivery to the customer if our customer buys above Rs 1000. Grocery store use multi brand product. We generally prefer branded because of cleanness and good packaging. If customers do not want to buy our brand product at that time, we provide another brand also. Within a year all customers will prefer our brand through trust and product quality. Grocery store generally focuses on price penetration strategy because it wants to rise customer foot fall in our store.
  6. OPERATION PLAN Staff entry in the store Preparation of store Customer entry Taking care of customer Customer exit Store winding up Staff exit There are mainlyseven steps of our grocery store operations.
  7. FINANCIAL PLANS This Grocery store has financial expenses approximate estimation of monthly expenses as per the new financial plan, which are as below Accountant - Rs.15500 Employees - Rs.10000*10(day shift-5,night shift-5). Light Bill - Rs.8000 Telephone Bill - Rs.600 Maintenance - Rs.4000 Transportation - Rs.10000 Statîonery - Rs.1000 Miscellaneous - Rs.5000 Overhead Expenses Salary Expences News paper advertisement - Rs.30000 Free gift&VOuCherS - Rs.10000 Free samples - Rs.8000 Local TV Advertisement - Rs.20000 Marketing Expences
  8. •The Basic Capital investment of this grocery store was 20,00,000 •Cost minimizing by bulk purchase of goods & Proper material handling & storage. •Increase in promotional & marketing activities & through the maintaining loyalty of the customers, Thereby increasein the sale turnover per month. Capital Investment Steps for Increase in Profit
  9. Demand Forecasting This allows you to estimate your store’s sales and revenue for a specific period in the future. Historic sales data plays a massive role in demand forecasting Longterm Demand Forecasting Long-term demand forecasting takes into account periods longer than a year and up to four years. This is useful for planning your inventory on a seasonal basis, as well as your marketing, launches, and store expansions.
  10. Trend Projection Method The trend projection method is often used in business forecasting. It works well for stores with lots of historical sales data In this method, you use your past sales and revenue data to project future sales.
  11. Factors That Influence Demand Forecast Seasonality Competition Product Type Location World Events Forecasting Of Revenue Revenue Forcasting Models help us to future expansion of business in terms of Revenue and Expenses and make better decisions(Profits).
  12. FUNDING Business needs funds. Super Marktet's Can't get the loans from the bank. Invited investors to raise the funds. Repay to inverting through annuity in every 3 months .
  13. Rate of Return of a cash flow pattern is the Interest Rate at which the present worth of that cash flow pattern reduces to zero. RATE OF RETURN P=2000000 Q=600000 Q=600000 Q=600000 NPW=-P+Q(P/A,r,5) r at which Net Present Worth = 0 Q=600000 Q=600000
  14. Depreciation Wear and Tear Physical delay Accidents Maintenance neglect Obsolescence Changes in requirements The monetary value of an asset decreases over time due to use, wear and tear or obsolescence. Factors affecting depreciation:-