Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.

1. P R E S E N T I N G B Y
SAI KIRAN KASIREDDY
I V T H Y E A R C S E
17NT5A0506
AGUMENTED REALITY

2. CONTENTS
 Introduction
 What is AR?
 HISTORY
 Evolution of AR
 How is it used?
 How does it work?
 Types of AR
 Applications
 Advantages
 Disadvantages
 Conclusion
 References

3. INTRODUCTION
• Augmented Reality (AR) is a growing area in virtual
reality research.
• The world environment around us provides a wealth of
information that is difficult to duplicate in a computer.
• This is evidenced by the worlds used in virtual
environments.

4. WHAT IS AR ?
 The process of super imposing digitally rendered
images onto our real-world surroundings, giving a sense
of an illusion or virtual reality. Recent developments
have made this technology accessible using a
Smartphone.
 It is the technology that expands our physical
world, adding layers of digital information onto it.

5. HISTORY OF AR
 AR in the 1960s.
In 1968 Ivan Sutherland and Bob Sproull created a first head-mounted
display, they called it The Sword of Damocles. Obviously, it was a rough
device that displayed primitive computer graphics.

6. HISTORY OF AR
 AR in the 1970
In 1975 Myron Krueger created Videoplace – an artificial reality
laboratory. The scientist envisioned the interaction with digital stuff by
human movements. This concept later was used for certain projectors,
video cameras, and onscreen silhouettes.

7. HISTORY OF AR
 AR in the 1999
In 1999 Steve Mann developed a first portable computer
called EyeTap, designed to be worn in front of the eye. It recorded the
scene to superimposed effects on it later, and show it all to a user who
could also play with it via head movements.

8. HISTORY OF AR
 AR in the 2000s.
In 2000 a Japanese scientist Hirokazu Kato developed and
published ARToolKit – an open-source SDK. Later it was adjusted to
work with Adobe. In 2004 Trimble Navigation presented an outdoor
helmet-mounted AR system. In 2008 Wikitude made the AR Travel
Guide for Android mobile devices.

9. HISTORY OF AR
 AR IN 2013
In 2013 Google beta tested the Google Glass – with internet connection
via Bluetooth
 AR IN 2015
In 2015 Microsoft presented two brand new technologies: Windows
Holographic and HoloLens (an AR goggles with lots of sensors to
display HD holograms).

10. HISTORY OF AR
 AR IN 2016
In 2016 Niantic launched Pokemon Go game
for mobile devices. The app blew the gaming
industry up and earned $2 million in a just
first week.

11. Evolution of AR

12. HOW IT IS USED ?
 Augmented reality is hidden content, most commonly
hidden behind marker images, that can be included in
printed and film media, as long as the marker is
displayed for a suitable length of time, in a steady
position for an application to identify and analyze it.
Depending on the content, the marker may have to
remain visible.

13. HOW DOES IT IS USED ?
 Using a mobile application, a mobile phone's camera
identifies and interprets a marker, often a black and
white barcode image.
 The software analyses the marker and creates a virtual
image overlay on the mobile phone's screen, tied to the
position of the camera.
 This means the app works with the camera to interpret
the angles and distance the mobile phone is away from
the marker.

14. TYPES OF AR
 Marker-based AR
 Markerless AR
 Projection-based AR
 Superimposition-based AR

15. APPLICATION OF AR
 Medical Training
 Retail
 Repair & Maintenance
 Design & Modeling
 Business Logistics
 Tourism Industry
 Classroom Education
 Field Service
 Entertainment Properties
 Public Safety

16. Advantages of AR
 Increase sales With using augmented reality in e-
commerce or online shopping.
 It operates simultaneously so that real world
experience can be enhanced.
 It enhances perceptions and interactions with the
real world.
 Less time consuming process is augmented reality.
 It can be applied to part of training programs so that
overall productivity is increased.

17. Disadvantages of AR
 It is very expensive to implemented and develop AR
technology based projects and to maintain it.
 It is very costly to develop AR enabled devices.
 Augmented reality can cause mental health issues.
 Lack of security may affect the overall augmented reality
principle.
 With the continue usage of augmented reality
applications can effect on human health and may cause
low eyesight.
 Use of augmented reality can diminish real world reality.

18. Conclusion
 Augmented reality is another step further into the digital
age as we will soon see our environments change
dynamically either through a Smartphone, glasses, car
windshields and even windows in the near future to
display enhanced content and media right in front of us.
 This has amazing applications that can very well allow
us to live our lives more productively, more safely, and
more informatively.

19. BIBLOGRAPHY
REFERENCES
 https://www.inc.com/james-paine/10-real-use-
cases-for-augmented-reality.html
 https://thinkmobiles.com/blog/what-is-augmented-
reality/
 https://assignmenthelp4me.com/discussions/what-
are-the-advantages-and-disadvantages-of-
augmented-reality.html

20. ANY QUERIES