Gulf Air Traveler

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Sahar Andrade, MBBCh Diversity, Leadership, Reinvent Yourself

Gulf Air traveler low cost airline in the Gulf- 2003

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GULF TRAVELLER(The new Airline) No one is more important to Gulf Traveller than YOU BRIEFING DOCUMENT May 2003 Gulf Air Sales Office USA Sahar – Regional Sales Manager 12/29/09 Page

GULF TRAVELLER ,[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller - What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

Menus, In-flight Entertainment& Service ,[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller - Route Map 12/29/09 Page

Gulf Traveller - What does it stand for? ,[object Object],12/29/09 Page Akthar mimma tatawaqa’a (More than you expect) In a market characterized by… - full service airlines operating economy class as a commodity - an absence of ‘value’ propositions Gulf Traveller can rightfully claim to… - consistently offer value for money - whilst providing dynamic, efficient, ‘frequent touch’ in-flight service This is because… - It uses the most appropriate staff, aircraft and stations to minimize cost wherever possible - It is backed and run by Gulf Air, with it’s fifty years of experience of air travel in Arabia - the service is empathetic to the needs and cultural sensitivities of its passengers This gives customers the benefit of… more than people might expect, for a value price, backed by the security of Gulf Air Dynamic, Efficient, Friendly, Value for money (safe, reliable)

Gulf Traveller Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

How do we want customers to re-act to Gulf Traveller ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller - advertising 12/29/09 Page

Communications – advertising concept 12/29/09 Page

Gulf Traveller Product Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller the main customer touch points for service delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller - what will it be presented? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

Gulf Traveller - more information ,[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

GF SALES STAFF CONTACT: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12/29/09 Page

[object Object],[object Object],[object Object],12/29/09 Page

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