The accountancy profession is changing… FAST. Some firms will be left behind, whilst the most forward-thinking accountants will reap BIG REWARDS from change. Which one will you be? Best-selling author, Mark Wickersham FCA will share with you the results of the largest pricing survey carried out in the profession. During this presentation you will get a roadmap to follow that will ensure you also reap big rewards from these trends.

1. The 3 BIG trends in pricing
that are transforming
UK practices

2. The 3 BIG trends in pricing
that are transforming UK practices

3. How do your
prices
compare?

4. Here’s what
you’ll discover…

5.  The 3 big trends in pricing that are transforming UK practices
 Why it’s getting harder to get a good price
 Why your single price is always WRONG
 How much firms charge… so you can compare
 The little known trick which will make your price appear smaller
 A pricing system guaranteed to get you better result

6. Two gifts…

7. The largest pricing survey
In the UK accounting profession
725

8. The largest pricing survey
In the UK accounting profession

9. The gap between
the successful
firms and the
also-rans is getting
bigger
The 3 BIG trends in pricing
that are transforming UK practices
It’s getting harder
to get a price that
gives us a fair
profit
There is a big shift
in the way firms
are pricing

11. How would you describe your firm’s success with pricing?

12. The gap between
the successful
firms and the
also-rans is getting
bigger
The 3 BIG trends in pricing
that are transforming UK practices
It’s getting harder
to get a price that
gives us a fair
profit
There is a big shift
in the way firms
are pricing

13. Surprise bills are
the things clients
hate most about
accountants
November 2005

14. How do you charge for incorporating a business?

15. How much do you charge
for incorporating a
business?

16. The gap between
the successful
firms and the
also-rans is getting
bigger
The 3 BIG trends in pricing
that are transforming UK practices
It’s getting harder
to get a price that
gives us a fair
profit
There is a big shift
in the way firms
are pricing

17. Your knowledge of pricing strategy, psychology and
techniques

18. When you present a price to a client do you make use of
the contrast principle?

19. The Art of
value
pricing

20. then that single price is
WRONG
If you have a single
price for your product

22. The importance of
systems

23. Do you use pricing software?

25. How much do you charge for incorporating a business?

26. How much do you charge for incorporating a business?

27. Thank you
so much for listening