a website audit on the website of public mobile. public mobile is one of canada's largest mobile company provides cheap plans.

1. Public
Mobile
MINI WEBSITE AUDIT

2. Good, Bad and
Ugly
GOOD :-
Proper use of color.
 Navigation
 Proper Information provided
BAD :-
 Very simple
 Very few promotions
Ugly :-
 No customer care number

3. 1.) Public mobile engage with public through its website and inform them their new
promotions on website.
Public mobile also advertised by google under cheap phone plans search type.
2.) Graphics used by public mobile website verybasic. They used same pictures again
and again. They have only 2-4 pictures in their website.
3.) Target marketing for public mobile is those who can’t afford expensive mobile plans
such as students and those who need only handful of services. Such as senior citizens.
Key message is you shouldn’t be charged for featuresyou didn’t want in the first place.
4.) There is no media coveragefor public mobile. They are not marketing themselves
accordingly.Only on google they have little exposure when we search cheap data plan
and other cheap mobile services. They are missing everyopportunities for marketing
such as social media and television advertisement.
5.) No story is availableon their website. There is no “About Us” tab where public can
know about them.

4. SWOT ANALYSIS
• LOW PRICE
• CANADA WIDESTRENGTH
• LACK OF INFORMATION ABOUT COMPANY
• CUSTOMER SERVICEWEAKNESS
• LIVE CHATS
• RE-DISGN WEBSITEOPPORTUNITY
• COMPETITORS WEBISTE
• KEEPING UP WITH QUALITYTHREATS

5. RECOMMENDATIONS
1. Redesign their website.
2. Provide new promotions.
3. Improve their signal efficiency.
4. Include different forms of content on the website, like
videos.
5. Put information about company on their website.
6. Organize an event where public can engage with your
company.