1.
SECTORIAL
PRESENTATION
MOBILE
HANDSETS
By Mascot Group

2.
Mobile Handsets
Contents
o Current World and Indian Market Size.
o Contribution to India’s GDP.
o Growth Rate of the Sector (India & World).
o Key Players of the Sector (India & World).
o Future Trends of the Sector.
o SWOT Analysis.

3.
Mobile Handsets
MARKET SIZE
• India has 652.42 million mobile phone users.
• The market is growing at a growth rate of 3.2%.
• This market is currently having INR 38000 Crore of
contribution in Indian GDP.
• The total revenue earned from this industry is 3
percent of the gross world products and is aiming at
attaining more revenues.

4.
KEY PLAYERS OF THE SECTOR
APPLE AND RIM. NOKIA AT
ACUIRING THE 5TH NO1 POSITION
POSITION
SONY ERISSION SAMSUNG AT
STANDING AT 4TH NO 2 POSITION
POSITION
LG & MOTOROLA.
OBTAINING THE 3RD
POSITION LG & MOTOROLA
Source by:- Nielsen’s Data

5.
Mobile Handsets
WORLD MARKET SHARE OF MAJOR COMPANIES
0% 0%
25%
36%
Nokia
Samsung
4%
LG
RIM
9%
4% Sony Ericsson
22%
Others
According to IDC report

6.
TOP 5 Companies
in India
NOKIA
SPICE SAMSUNG
MOBILE
HANDSETS
MICROMAX G’FIVE
& LG

7.
Indian Market
31% 34%
Nokia
Samsung
G'Five
7% LG & Micromax
8% 11%
9% Spice
Others
Source by:- Nielsen’s Data

8.
Mobile Handsets
Top Brands In India
o Nokia retained its No.1 spot with a market share of 31.5 per cent in
terms of units shipped and revenue earned $540billion.
o The Korean electronic giant Samsung has slipped to No.2nd position
with a market share of 10.6 percent in terms of units shipped.
o G’Five a Chinese company recently came to 3rd position with a boom as
they provide cheap and elegant designed phone’s at a cheaper price
than others in the market with a genuine IMEI (International Mobile
Equipment Identity) implantation.
o Micromax & LG is the forth largest mobile handset player in India.
Micromax plans to sell six million units this year while LG has a market
share of 7.3 percent.
o Spice is the Fifth largest mobile handset player in India. The company
with 25 handset models is targeting 1 million handset sales per month
and selling nearly 1.5 million mobile handsets per quarter.

9.
FUTURE TREND OF MOBILES
From 1G to 2.5G and from 3G to 5G this world of
telecommunications has seen a number of improvements along
with improved performance with every passing day.
The latest Buzz is Android phones attracting a lot of people with a
lot of new stuff added in a cell phones.
India has Targeted to achieve the shipment of 1322.77 million
Handsets till 2012.

10.
• Development in mobile Handset sector:
• 12 MEGAPIXEL CAMERA ( NOKIA N8 )
• 4.3” TOUCH SCREEN ( HTC WITH
WINDOWS7 OS )
• ANDROID PHONES
• 32 GB MEMORY ( APPLE & NOKIA etc. )

11.
Contd…
• Upcoming handsets are arriving with Processors and
RAM (like computers).
• Now the Era of Mobile Tablets and I-pads are arriving
very fast.
• Now a days TV is also been offered on Mobile
Handsets only. (Depending on the Subscriber.)

12.
SWOT ANALYSIS
Mobile Handsets
S W
O T

13.
SWOT ANALYSIS
Strengths
S
Strength Strength Strength
•Design, the branding •Effective
•Strength of the
and the technology. advertisement and
corporate brand.
market
•Backwards communication.
•Complexity improves
compatibility - protection
its Competitive
from a Japanese •Lending personality to
position .
onslaught. its products.

14.
SWOT ANALYSIS
Weaknesses
W
Weaknesses Weaknesses
• Lapse has • Ericsson- king of
opened up space wireless
for smaller infrastructure.
competitors
• Design to market
• Potential threat takes more time.
from Microsoft’s
entry into mobile
telephony

15.
SWOT ANALYSIS
Opportunities
O
Opportunities Opportunities Opportunities
• Highest growth in • Providing value at • Building a
markets such as a reasonable worldwide supplier
China and Latin lifetime cost. network.
America.
• Life style • Can come in the
• Feature-loaded marketing and market of androids
phones to act as segmentation. and Tablets.
an offset.

16.
SWOT ANALYSIS
Threats
T
Threats Threats
• “Inflection point” - a
• 3G has increased
disruptive
competition between
technological
suppliers.
change.
• Cheaper midrange
• New competitors
models from Samsung
with different skills
and other players.
and potent brands
challenge.

17.
SWOT ANALYSIS
Strengths
S
Strength Strength
• New product concepts • Heavy investment in
rollout in every five technology, product
months. design.
• Catching the pulse of the • Focus on innovative
consumer, offering good products for both the
designs & understanding high-end and low-end
Emotions. market.

18.
SWOT ANALYSIS
Weaknesses
W
Weaknesses Weaknesses
• Different models at
• Not pro actively coming different price points.
out with newer models.
• Focus on mass market
• Lack in product instead of niche
differentiation. markets.
• Not very user friendly
interface.

19.
SWOT ANALYSIS
Opportunities
O
Opportunities Opportunities Opportunities
• Distinguish its • Demand for cell • Lowering the price
service from phones driven by the of a phone by just
competitors. service providers or $20 in many
carriers. countries could
• Offer product increase its
variations. • . Tie up with service affordability by
. 43%.
providers.

20.
SWOT ANALYSIS
Threats
T
Threats Threats
• Motorola’s and Nokia’s • Aggressive
dominance in the competitors, including
U.S, and Nokia’s Sony
popularity in the Ericsson, Nokia, LG
European ETC eating into its
market, controlling share.
more than half of the
world market. • Not keeping track of
the new trends in the
market.