4. Unity is our strength…
We serve you with the best……
An Organization that you can trust
5. Objectives of Our OrganizationObjectives of Our Organization
• Quality maintenance and improvement of the
product
• Satisfying customers
• Gaining competitive advantage over all the
competitors
• Doubling sales and expanding production
capacity every 3-4 years.
• Becoming one of the biggest names in soft
drink business at local market.
7. Why We Are Launching The Product?
• Green coconut water is suitable for all types and
all classes of people.
• Green coconut water includes lots of nutritious
facts so that its very effective for different
diseases.
• The idea is innovative to launch green coconut
water in a modernized way.
• People will easily get pure and branded green
coconut water from shops and stores.
• Low Capital & Easy Manufacturing.
8.
9. Measures for The ProductMeasures for The Product
• Using superior quality high-tech
machineries
• Importing raw materials of best
quality
• Maintaining standard of the product
• Free from illegal chemical particles
• Pure quality & good for health
• Marketed with high quality food grade
package
11. Market SegmentsMarket Segments
Geographic Segments
< All over the country >
Demographic Segments
Children, Teenagers, Adults, Students,
Families, Sportsmen, Business Buyers
Psychographic Segments
< All classes of people >
Behavioral Segments
Sick People, Health Conscious People,
People who take new product from market
11
12.
13. Competitive AnalysisCompetitive Analysis
The Soft drink industry is very
much competitive. Many soft
drink companies have acquired a
significant portion of the market.
But the unique product like “CO-
Vita” will take us far beyond the
reach of the competitors.
Because no one has yet thought
about selling green coconut
water in such a specialized way.
14. CompetitorsCompetitors
PRAN
Frutika
Shezan
Acme
Starship
Danish
Mojo
RC Cola
Fizz Up
Uro Cola
Coca Cola
Pepsi
7 Up
Sprite
Mountain Dew
Mirinda
Competitive AnalysisCompetitive Analysis
15. Strategies against CompetitorsStrategies against Competitors
Competitive AnalysisCompetitive Analysis
• Providing the best service to create high customer
satisfaction
• Reasonable and acceptable pricing
• Promising and providing top quality product
• Launching highly effective mass promotional activities
• Continuous innovation and modification of the products
• Creating and maintaining long term customer
relationship
• Creating “Brand Loyalty” among the target consumers
16.
17. Raw Materials & MachineriesRaw Materials & Machineries
Raw MaterialsGreenGreen
CoconutCoconut
WaterWater
Major
Ingredients
SugarSugar
SaltSalt
VitaminVitamin
CC
StabilizerStabilizer
Auxiliary
Ingredients
CitricCitric
AcidAcid
18. Sources of Green Coconuts
Raw Materials & MachineriesRaw Materials & Machineries
Local
Sources International
Sources
Cox’s
Bazaar
Saint
Martin
Norway
Hawaiian
Islands
Srilanka
20. Raw Materials & MachineriesRaw Materials & Machineries
Sources of Technologies & Machineries
U S A
U K Netherlands
ItalyU S A
21.
22. Green Coconut
Supply Chain ManagementSupply Chain Management
To collect the major ingredient
green coconut for our product, we
will engage our own supplying
agents. They will visit our targeted
places- Cox’s Bazaar, Saint Martin
and also the coastal areas of
Srilanka, Norway and Hawaiian
Islands to find out the best and pure
green coconut.
23. Machineries
Supply Chain ManagementSupply Chain Management
We will make deal with modern high tech machinery
companies of our targeted countries. We will inform them
about our new product, its raw materials and its
manufacturing operation’s strategies. We will send them
proposal letter via e-mail to support us in manufacturing
operation. We will also arrange video conference meeting
between them and our board of directors and engineers.
We will manage the supplying schedule by
considering the time we will start our manufacturing
operation. Supply and placement of the machineries
will be completed within a month before our
manufacturing operation begins.
24. Supply Chain ManagementSupply Chain Management
Delivering, orders,
instructions and
schedules to the
suppliers
Sending supplying
agents to collect
raw materials and
machineries.
Bringing raw materials
and machineries to the
local port by ships,
boats and coasters.
Transferring raw
materials and
machineries to the
factory and warehouse
by trucks.
• Organizing a supply chain management department by appointing managers, supervisors and
supplying agents.
• Communication Medias: Letter, E-mail, SMS, Telephone, Cell phone, Audio and Video Conferencing.
• Transportations: Ships, Boats, Coasters and Trucks.
• Supply Chain Management Process:-
25.
26. DistributionDistribution
In the beginning we want to go for
huge sales for our product. We
have to increase our
distributor’s number in whole
country.
We will identify the major wholesalers and
retailers in the remote area of Bangladesh.
We will evaluate their capacity and then try
to convince them to sell our product in their
distribution network more frequently.
27. DistributionDistribution
We are new in this market, so we have to cover
Dhaka by our strong distribution network. We will
divide Dhaka into 30 operational zones and each zone
will have its separate distributors.
Super shops and stores which are located in Dhaka,
we will deliver our product directly to them at a
wholesale price. Beside, we will try to cover all the
districts and Thanas by appointing new distributors.
28. DistributionDistribution
1. Agora
2. ALMAS General Store
3. Mega Super Shop
4. Meena Bazaar
5. Pacific Super Store
6. Pick & Pay Super Store
7. Plaza Central Shop
8. Prince Bazaar
9. PQS Super Store
10. Family World
11. Mutual Departmental Store
12. Haat Bazaar
13. Swapno Departmental Store
29. DistributionDistribution
When our market will spread out, we will
distribute products through our own
distribution agents. We will set our own
outlets in few core market positions.
When we will go for mass marketing, we will
supply our product nationwide in both urban and
rural areas through our distribution agents. Our
agents will take the products to each and every
place of the country. “CO-Vita” will be available in
all retail stores of the country.
33. Promotions-Promotions- AdvertisementAdvertisement
We will use all the medias for advertisement- TV Commercials,
FM Radios, Newspapers, Magazines, Billboards and posters. We
will mainly emphasize more on TV Commercials, FM Radios and
Newspaper ads because these medias will be more effective to
reach the customers and position our product to their minds.
We will telecast advertisement in all TV Channels and FM Radio
stations of the country. We will sponsor different TV Channel and
FM Radio programs and shows so that they will telecast our
advertisement more frequently.
Weekly advertisement will be published in all the newspapers and
magazines. We will set up attractive and eye catching billboards
and posters in different public and commercial places of the
country.
34. Promotions-Promotions- AdvertisementAdvertisement
Our advertisement will deliver the
clear idea about our product to the
customers. Product’s features,
benefits, ingredients. prices etc will
be clearly presented through the
advertisement.
Participation of different media celebrities will
make our advertisement more effective and
attractive.
35.
36.
37.
38. Promotions-Promotions- SamplingSampling
Customers will be given some quantity of a product for
no charge to induce trial. This process is very effective
in case of new product promotion. We will also make
smaller pack of our product for the sampling. Our
sample product will demonstrate the overall features
of the product.
We will deliver our sample product in
different public areas specially schools,
colleges, university campuses, sports clubs,
parks etc.
We will also perform store sampling. We will hire
temporary demonstrator who will set up a table or
booth and offers sample to passing by shoppers.
This will be very effective for the products.
39. Promotions-Promotions- Personal SellingPersonal Selling
Though personal selling skill is not that much effective
for convenient products like “CO-Vita”, we will inspire
and train the sales persons of the retail stores to
convince people to buy our product when they will come
to buy any soft drinks.
The sales-persons will inform the customers about
the cool refreshing taste of “CO-Vita” and its
nutritious aspects. We hope that it will play a
significant role to increase our sales.
40.
41. Promotions-Promotions- Special OffersSpecial Offers
• Scratch Card• Scratch Card
• Bonus Pack• Bonus Pack
• Price Off• Price Off
• Free Extra Product• Free Extra Product
• Special Event• Special Event
42. Promotions-Promotions- WebsiteWebsite
We will launch a website for our product and organization. Customers can get information about
our business organization, our product, it’s features and benefits, our marketing strategies,
supply chain, distribution management, sales and promotions from the website. They can also
make purchase of our product through the website.
Customers can share their feelings and opinions in our website after consuming the product. We
will also create a questionnaire segment in the website by which customers can ask different
types of question regarding our product and business. We hope it will help us to make
a better relationship with the customers.
43. Human ResourcesHuman Resources
The board of directors will be responsible for the
employee-recruiting activities. Recruiting will be
done through written tests and interviews. We
need efficient and trained workers for the
following posts-
•Managers
•Supervisors
•Auditors
•Accountants
•Operators
•Engineers
•IT Officers
•R & D Executives
44.
45. Sources of FinanceSources of Finance
According to land, labor, raw materials, machineries and organization for producing
the product, at first our investment will be 200000000 tk. At a later time, the
investment will be increased depending upon a demand of the product in the market.
The capital will be collected from the following sources-
• Own Capital• Own Capital
• Parents• Parents
• Cousins• Cousins
• Friends• Friends
• Bank Loan• Bank Loan
• Different Financing & Investment Organizations• Different Financing & Investment Organizations
46. Potential InvestorsPotential Investors
ICB- Investment Corporation of Bangladesh
BSB- Bangladesh Shilpa Bank
BFIC- Bangladesh Finance & Investment Company
We will communicate with different financing and investment organizations of the
country for external sources of finance. We will convince them to invest on our
business. We will tell them about our product, its features and benefits, our
marketing plan and budget so that they will be eager to give financial support in
our new product launch. We will send them proposal letter and e-mail and will also
arrange face-to-face meeting and conference. We have targeted the following
organizations as our potential investors-
Janata Bank
