2. IDENTITY
Hey there! My name is Sasha McElroy and I am
a photographer and a social media manager
working with other photographers around the
world! I am originally from Chester, VA but now
currently reside in Raleigh, NC! Growing up in
VA coming from a HUGE family of a single mom
(being the youngest of 6) with not too much has
taught me the value of life and how to capture
the perfect memory! What my goal is in life is to
just change lives by capturing a perfect moment
that can be cherished forever and to help other
photographer deliver their best perfect moments
to also have their clients cherish their work
forever!
3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Coordinator
• Product Manager
BRAND ARCHETYPE - Within my
archetype quizzes I realized I am
pretty equal within all areas. I
approach my work based on the
client but ultimately I love to keep
things fun and entertaining
throughout the whole process!
Social Media Manager for Photographers
4. Social Media Marketers/Photographers
TARGET AUDIENCE
Eric Gladstone
Outreach Plan:
• Clean up portfolio to make presentable for specific
brand.
• I will reach out through email to get in contact with Eric.
• Follow ups will happen one week from initial email.
Team Lead at The Feast of Friends
Avi Goldstein
Outreach Plan:
• Research company and position title.
• I plan to reach out through email and social medias to
get in contact with Avi.
• I will follow up about 2-3 days after initial contact.
Owner at StatGear
Diandra Santuccio
Outreach Plan:
• Get my resume up to par with a great cover letter
directly for company.
• I will reach out through email then follow up with phone
call.
• Follow up with be within the first week of initial contact.
Recruitment Specialist at GMA ACCESSORIES
INC.
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I plan to have a consistent brand and have a set
social media schedule for posting content.
‣ I will post constant information and examples
of my work on Instagram and Tiktok to start
growing on a daily basis.
Mid Term: 2024
• Gain clients in my specific industry
‣ I would like to have at least 2-3 consistent
clients to work with for an entire year.
Long Term: 2025
• Have 5-10 clients per month with a pay raise.
‣ I will have at least 5, but pushing for 10 clients
a month charging enough to live comfortable
and quit my 9-5.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Editing
SOFT
HARD
Novice / Adept / Expert
Design Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Team Player
Attention to details
7. I help photographers post current and
engaging content by running their social
media pages while they handle the other
more important tasks.
PROMISE
8. CREDENTIALS
Work Experience:
• ShotsBySach (self-employed photographer)
• JCPenny Photography
Education:
• Digital Marketing, B.S., Full Sail University (2023)
Awards:
• Double page spread in Raleigh
Photographers Magazine
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For photographers who need better engagement
in the social media marketing area, I provide a
fun, exciting & unique experience through your
social medias presence because I take passion in
my own artwork as a photographer and will make
every customer cherish every moment until their
next booked shoot!
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media World Marketing Conference
‣ March 14-15 (San Diego)
• Minnesota Marketing Summit
‣ September 14 (Minnesota)
• Marvel Universe Photoshoots at Animazement
‣ May 27 (Raleigh)
Digital Marketing
• Primary Content: I would post content based on all thing
photography and tips on how to grow social media channels
with a help of a social media marketer.
• Primary Tools:I would promote my content on mainly
Instagram and Tiktok. Posting 3-4 times a week.
• Website: I will use my digital portfolio to show what I am
capable of and how I have grown within this industry.
Picture of You
Goes Here
13. Sasha McElroy
You know how you social media is just sitting and not gaining any
engagement because you just don’t have the time to stay on the internet
24/7? Well, what I do is take care of all thing social media. Engagement,
content post, homemade content, etc. for all those times you just can’t make
it to social media and gain more internet presence. In fact, I have my own
personal photography page that I have grown for about a year and in my
first year (not in the first 5 months) have grown within the last 4 months.
Growing over 700+ followers in the past 4 months.
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
