The document provides tips for effective blogging. It recommends blogging at least once a week and not twice in the same day or on weekends. Blog posts should be user-centered, generous with links, and range from 200-word standard posts to longer resource posts. Posts should use short paragraphs, a strong voice, and be a resource by filling a content niche. Blog titles, categories, tags, and RSS feeds should be consistently formatted. Effective blog promotion involves leveraging trackbacks, community involvement, social sharing, and niche networks while avoiding self-promotion on others' sites.