This presentation has for purpose to provide Tech leaders, Investors, Established innovators with an overview on The Proposition Circle's approach to redefining and delivering unique customer engagements in highly disrupted and competitive markets.

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The
Proposition
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2015.
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Sustainable Growth – Delivered

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Circle
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2015.
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Three key messages
Focus on designing customer value propositions that embed
innovative foresight and actionable insights at the very core
Align sales and marketing execution strategies and practicaltactics,
with unique customer engagement journeys
Extend beyond your current markets, geographies or industries,
propel growth from top to bottom, and deliver long-term sustainability

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2015.
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“As competition creates infinite choices, companies look for
ways to connect emotionally with customers, become
irreplaceable, and create lifelong relationships.
A strong brand stands out in a densely crowded marketplace.
People fall in love with brands, trust them, and believe in their
superiority. How a brand is perceived affects its success,
regardless of whether it’s a start-­‐up, a non-­‐profit,
or a product.”
Alina Wheeler,
Designing
Brand
Identity

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We live in a world of constant and dynamic change
Customers Competitors New Entrants
§ Sophisticated & educated
§ Self served and aware
§ Influenced by trusted connections
in their network
Many of today’s top fortune 500 are
different from those in the top seat in
1955. And this trend will just continue and
accelerate…
§ Disruptive, innovative, unique
§ Interesting, relevant, desirable
§ Introduce new business models
§ Attract the top talents
“70% of the buyer journey is
completed without any sale
involvement.” Sirius Decisions
“89% of Fortune 500 firms are gone, […]
because of that dynamic creative
destruction.” American Enterprise Institute
“The US Billion Dollar valuation club
currently hold 50+ winning companies.
What is your strategy?” CB Insights
Are you walking blind in a fast-­‐paced market? What are your customer engagement options?

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Re-inventing your customer’s … experience?
Apple
Nespresso
Coring
Sensoria

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Re-inventing your customer’s … experience?
Unique store experience
addressing key steps
across the customer
buying and servicing
journeys
Unique home experience
connecting insights from
multiple sources & leveraging
selective partnerships
Unique office “coffee
machine” experience driving
new types of creativity &
employee engagements
Unique health experience
providing relevant feedback
for better lifestyle and
behaviour-­‐driven rewards
Apple
Nespresso
Coring
Sensoria

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We live in a highly digitised experience-­‐
centric economy which requires that we
rethink the rules of the game.
Will you lead or let others innovate
& win in your market?

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Successful enterprises will only differentiate themselves
by adopting an engagement-centered orientation
Value Proposition:
What is you value proposition? How is
it congruent with your strategic
intent and how does it differentiate
from other alternatives ?
Engagement-­‐Centered Strategic Intent:
Where will your organisation be in 3 to 5
years’ time? What principles and beliefs
will guide your growth path?
Business & Operating Models:
What are the new business and operating models
needed to support your value proposition? What
are the key processes, decisions and actions that
matter most for your target audience?
Manage, Execute & Monitor:
How will you manage all of the above to
optimisethe value you create for your
customers and your business?
Source: Based on and adapted from “Creating & Delivering Your Value Proposition”, Cindy Barnes, Helen Blake, David Pinder
Looking beyond the current market dynamic, and game changing landscape, enterprises will achieve
continuous success by adopting an engagement-­‐centric approach focused on their customers.

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In partnership, we deliver
Actionable Innovation Practical Execution Extend Your Reach
We work with you to create
new and exciting options
distinct from your current
modus operandus, and identify
alternatives that accelerate
your organisation’s future
growth by defining clearly
defined strategies.
We support the delivery of well
structured execution plans,
communication strategies and
tactics, aligned with your sales,
marketing and product
development objectives to achieve
the response and engagement
success you aspire to.
We help you measure and
adjust your new strategies.
And when things are working
well, we help you replicate
these in adjacent markets,
with new target audiences, in
new geographies and with
new strategic alliances.
Focus Align Extend

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Actionable Market Strategy
Digital/ Brand Evaluation & Refinement
Empathy Maps & Customer Profiling
Engagement Journeys
Market Insight Blueprints
Product Roadmap Refinement
Identity & Value Proposition Design
Business & Operating Model Design
IP, Trademarks & Product Naming
Marketing Execution Strategy
Collateral Design & Messaging Architecture
Digital, Visual & Social Campaigns
Demand Generation Program
Engagement Toolkits
Influencer Communication
Partnership Campaigns
Technology Audit & Roadmap Adjustment
Commercial Alignment
Accelerate growth in new markets
Accelerate growth with new segments
Accelerate growth with alliances
Accelerate growth in new geographies
Accelerate growth beyond your current
industry boundaries
Executing and optimising results
Actionable Innovation Practical Execution
Focus Align Extend
Extend Your Reach

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Reframe & refine your engagement strategies
to accelerate your financial results
Actionable Innovation
Practical Execution
Extend Your Reach

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About Sabine:
Sabine VanderLinden is a market strategy, customer
experience, proposition design and commercial execution
expert. Thepropositioncircle.com provides strategic advisory,
delivery, coaching and training services to organisations
seeking to create unique and sustainable growth paths;
helping them design, execute and replicate strategic customer
interactions, conversations and engagement journeys to
differentiatethemselves from other alternatives. Wealso have
access to a network of subject matter experts to speed this
process.
Specialising in Insurance and Financial Services, she brings
nearly 20 years of senior positions as well as strategic and
operational expertise working with global consultancy,
financial services and FinTech firms, such as IBM, FICO,
Pegasystems and SSP. 100s of financial services institutions
have leveraged her skills to achieve their growth objectives
across multiple markets. She has a strong interest in
identifying blockbuster disruptive and innovative
technologies that revolutionise the customer experience and
deliver accelerated differentiation.
She is an alumna of Sir John Cass Business School where she
earned her MBA. Amongst her accreditations, she was
awarded an Ovation Award for Outstanding Achievement,
Breakthrough Thinking and Execution by IBM. She also
acquired a postgraduate certificate in advanced mathematics
and five insurance examination accreditations from the
Chartered Insurance Institute. She is fluent in French and
English.
If you want to learn more about Sabine’s experience, please
connect and check her linked-­‐in profile.

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2015.
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The
Proposition
Circle
Limited
2015.
All
rights
reserved©
The
Proposition
Circle
Limited
2015.
All
rights
reserved
contact information
For more info, please contact me at
sabine@thepropositioncircle.com
Defining unique propositions that shape
and accelerate your growth