Sabine Langmann - Brighton SEO 2018 - How to expand to different markets

•

1 gostou•2,054 visualizações

This is my slidedeck for Brighton SEO, taking place on April 27th 2018. It covers my three most important learnings about international SEO and how to set up websites in an international context. Have fun :) Ps: All images were taken from Pexels.com or Pixabay.com.

Marketing

Sabine Langmann
Webgears GmbH
How to expand to different markets
@SabTheLa
https://www.slideshare.net/SabineLangmann

“The more realistic you are,
the less it will cost”

Market Numbers: Example
https://marketfinder.thinkwithgoogle.com/

“Plan your localisation before
you roll out”

Server Structure: Solution for ccTLD
zalando.co.uk zalando.com
GET /
200 OK
zalando.co.uk
IP: 123…

Server Structure: Solution for ccTLD
uk.hotels.com us.hotels.com
GET /
200 OK
uk.hotels.com
IP: 123…

Server Structure: Solution for gTLD + Subdirectory
GET /
302 /gb
ikea.com
IP: 123…x
ikea.com
IP: 123…y
GET /gb
200 OK
GET /
302 /us
ikea.com
GET /us
200 OK
GET /us
200 OK
GET /gb
200 OK
Reverse Proxy

gTLD/Subdirectory
ccTLD
Domain Consolidation: Best Case

gTLD/Subdirectory
ccTLD
Domain Consolidation: Worst Case

“Accept failure – focus on
countries that are worth it”

Thank you!
… Questions?
All slides + more  sabine-langmann.com

Mais conteúdo relacionado

Mais procurados

Welcome to a new reality - DeepCrawl Webinar 2018Bastian Grimm

Migration Best Practices - SMX London 2018Bastian Grimm

AMP - SMX München 2018Bastian Grimm

International Site Speed Tweaks - ISS 2017 BarcelonaBastian Grimm

Technical SEO vs. User Experience - Bastian Grimm, Peak Ace AGBastian Grimm

The need for Speed: Advanced #webperf - SEOday 2018Bastian Grimm

Web Performance: 3 Stages to SuccessAustin Gil

Migration Best Practices - SMX West 2019Bastian Grimm

Three site speed optimisation tips to make your website REALLY fast - Brighto...Bastian Grimm

Migration Best Practices - SEOkomm 2018Bastian Grimm

Rendering SEO (explained by Google's Martin Splitt)Anton Shulke

OK Google, Whats next? - OMT Wiesbaden 2018Bastian Grimm

Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Link-Assistant.Com

Migration Best Practices - Peak Ace on AirBastian Grimm

Migration Best Practices - Search Y 2019, ParisBastian Grimm

Optimizing your WordPress websitemwfordesigns

Technical SEO for WordPress - 2019 editionOtto Kekäläinen

The latest in site speed: advanced #webperf 2018Anton Shulke

SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital MarketersDistilled

Automating Google LighthouseHamlet Batista

Mais procurados (20)

Welcome to a new reality - DeepCrawl Webinar 2018

Migration Best Practices - SMX London 2018

AMP - SMX München 2018

International Site Speed Tweaks - ISS 2017 Barcelona

Technical SEO vs. User Experience - Bastian Grimm, Peak Ace AG

The need for Speed: Advanced #webperf - SEOday 2018

Web Performance: 3 Stages to Success

Migration Best Practices - SMX West 2019

Three site speed optimisation tips to make your website REALLY fast - Brighto...

Migration Best Practices - SEOkomm 2018

Rendering SEO (explained by Google's Martin Splitt)

OK Google, Whats next? - OMT Wiesbaden 2018

Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...

Migration Best Practices - Peak Ace on Air

Migration Best Practices - Search Y 2019, Paris

Optimizing your WordPress website

Technical SEO for WordPress - 2019 edition

The latest in site speed: advanced #webperf 2018

SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital Marketers

Automating Google Lighthouse

Semelhante a Sabine Langmann - Brighton SEO 2018 - How to expand to different markets

DownUnder Dreaming - 5 steps to dreamy dataClive Astbury

Frameworks for the webnetfuel

Drupal fixed budget projets : the art of estimatesAdyax

ITCamp 2018 - Laurent Bugnion - Azure, Windows and Xamarin: Using the cloud t...ITCamp

1 icicle how startups can adopt cloud computing feb 12HeadStart Foundation

Stupid Website Redesign Mistakes Your Company Will MakeJacob Hagberg

Icicle How startups can adopt cloud computingicicletech

Perchè potresti aver bisogno di un database NoSQL anche se non sei Google o F...Codemotion

Bootstrap 3 Basic - Bangkok WordPress MeetupWoratana Perth Ngarmtrakulchol

From Zero to Cloud in 30 minutesSimone Brunozzi

1&1 Hosting Europe Media Event: New Top Level Domains1&1

SLLacker PresentationRickValdez6

Play Framework on Google App Engine - Productivity StackMarcin Stepien

How Does SSL Affect Your Search Engine OptimizationChristopher Dill

Spooky Good Technical SEO for E-Commerce SitesAdam Dince, MBA

Green Locks for You and MeWendy Knox Everette

Building Business Success from Buzz WordsChris Jackson

Spooky Good Technical SEO for E-Commerce Sites - Adam DinceMnSearch, The Minnesota Search Engine Marketing Association

NH .Net Code Camp 2010 - An Introduction to Silverlight DevelopmentJohn Garland

ChatGPT and not only: How to use the power of GPT-X models at scaleMaxim Salnikov

Semelhante a Sabine Langmann - Brighton SEO 2018 - How to expand to different markets (20)

DownUnder Dreaming - 5 steps to dreamy data

Frameworks for the web

Drupal fixed budget projets : the art of estimates

ITCamp 2018 - Laurent Bugnion - Azure, Windows and Xamarin: Using the cloud t...

1 icicle how startups can adopt cloud computing feb 12

Stupid Website Redesign Mistakes Your Company Will Make

Icicle How startups can adopt cloud computing

Perchè potresti aver bisogno di un database NoSQL anche se non sei Google o F...

Bootstrap 3 Basic - Bangkok WordPress Meetup

From Zero to Cloud in 30 minutes

1&1 Hosting Europe Media Event: New Top Level Domains

SLLacker Presentation

Play Framework on Google App Engine - Productivity Stack

How Does SSL Affect Your Search Engine Optimization

Spooky Good Technical SEO for E-Commerce Sites

Green Locks for You and Me

Building Business Success from Buzz Words

Spooky Good Technical SEO for E-Commerce Sites - Adam Dince

NH .Net Code Camp 2010 - An Introduction to Silverlight Development

ChatGPT and not only: How to use the power of GPT-X models at scale

Mais de Sabine Langmann

Sinnvolle Segmentierung im SEO.pdfSabine Langmann

Screaming Frog ♥ KNIME: SEOkomm 2019Sabine Langmann

Save Time With Basic Coding Skills - BrightonSEO September 2019Sabine Langmann

Screaming Frog + Xpath: BrightonSEO April 2019Sabine Langmann

Screaming frog + Xpath - Campixx 2019Sabine Langmann

Screaming frog + xpath enSabine Langmann

Mais de Sabine Langmann (6)

Sinnvolle Segmentierung im SEO.pdf

Screaming Frog ♥ KNIME: SEOkomm 2019

Save Time With Basic Coding Skills - BrightonSEO September 2019

Screaming Frog + Xpath: BrightonSEO April 2019

Screaming frog + Xpath - Campixx 2019

Screaming frog + xpath en

Último

9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha

How To Utilize Calculated Properties in your HubSpot Setupssuser4571da

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILDIGISHIFT INDIA +918368319550

Beyond Resumes_ How Volunteering Shapes Career Trajectories by Kent KubieKent Kubie

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls

Uncover Insightful User Journey Secrets Using GA4 ReportsVWO

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096

Brand experience Peoria City Soccer Presentation.pdftbatkhuu1

Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6

How to Create a Social Media Plan Like a Pro - Jordan ScheltgenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

No Cookies No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering SEO in the Evolving AI-driven WorldScalenut

How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj

Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa

GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes

Brand Strategy Master Class - Juntae DeLaneDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096

Sabine Langmann - Brighton SEO 2018 - How to expand to different markets

1. Sabine Langmann Webgears GmbH How to expand to different markets @SabTheLa https://www.slideshare.net/SabineLangmann

2. All slides + more: sabine-langmann.com

3. The Topic & Your Speaker

4. Learning #1

5. “The more realistic you are, the less it will cost”

6. Hopes and Expectations

7. Your New Market

8. Market Numbers: Example https://marketfinder.thinkwithgoogle.com/

9. Your SEO/SEM Market: Very first steps

10. Resources and Workload

11. Planning

12. Learning #2

13. “Plan your localisation before you roll out”

14. Localisation

15. TLD Strategy

16. Server Structure

17. ccTLD:

18. Server Structure: Solution for ccTLD zalando.co.uk zalando.com GET / 200 OK zalando.co.uk IP: 123…

19. Subdomain + gTLD

20. Server Structure: Solution for ccTLD uk.hotels.com us.hotels.com GET / 200 OK uk.hotels.com IP: 123…

21. Subdirectory+ gTLD

22. Server Structure: Solution for gTLD + Subdirectory GET / 302 /gb ikea.com IP: 123…x ikea.com IP: 123…y GET /gb 200 OK GET / 302 /us ikea.com GET /us 200 OK GET /us 200 OK GET /gb 200 OK Reverse Proxy

23. TLD Strategy: Domain Consolidation

24. gTLD/Subdirectory ccTLD Domain Consolidation: Best Case

25. gTLD/Subdirectory ccTLD Domain Consolidation: Worst Case

26. Learning #3

27. “Accept failure – focus on countries that are worth it”

28. Testing and Reasoning

29.

30.

31. Thank you! … Questions? All slides + more  sabine-langmann.com