12. The Six Major Types of Social Media Social Networking An association of people drawn together by family, work or hobby Social Bookmarking A method of saving and storing web pages in a single online location for future use or for sharing with other Internet users Presentation Sharing Sharing a business presentation through the web for clients that may not be close by
13. The Six Types Social Media, Continued Blogging A Web site that contains an online personal journal Video Sharing A Web site that lets people upload and share their video clips with the public Creating Events via the Internet A website that allows you to plan events in your local area
14. Social Networking Social website to focus on: Facebook How can it be used? Market products by posting discounts and package deals Share survey/research data to gain credibility Post upcoming events Appeal to the younger generation of customers
15. Social Bookmarking Website to focus on: Twitter How can it be used? View the “Hotlist” to see competition Add search terms so users can find your website Post info about deals with a link to your Website
16. Presentation Sharing Website to focus on: SlideShare How can it be used? Communicate with partners and employers by sharing presentations online Use to promote offers and deals
17. Blogging Website to focus on: Tumblr How it can be used: Put a hold on bad rumors Receive customer feedback Easily reached from search engines Custom domain
18. Video Sharing Website to focus on: YouTube How it can be used: Post commercials Post videos about upcoming events Have customers “subscribe” to remain updated
19. Creating Events Via The Internet Website to focus on: Event Planner(.com) How it can be used: Create invitations for an event Find a venue in your area Find décor for your event
20. Benefits of Social Media Appeal to a younger computer savvy generation Save money Promote your business Manage reputation
21. Price of Social Media Using the websites listed, promoting can be incredibly cheap or even free. Can save a company thousands, if not millions