In this presentation, I talk about the most effective tools you can use to engage with your Community, as a pharmacy business, in the digital age. This presentation was delivered at The Pharmacy Show in October 2018 by Saam Ali, the Director of Pharmacy Mentor.

1. HOW TO ENGAGE WITH YOUR
COMMUNITY IN THE DIGITAL AGE
THE PHARMACY SHOW 2018
12.20 - 12.50PM, 8TH OCTOBER 2018
PRESENTED BY SAAM ALI,
CEO,PHARMACY MENTOR
www.pharmacymentor.com

2. CHANGED EVERYTHING

3. Some Mobile and Social Media statistics in
the UK as of 2018...
● 53 million of us use internet through our mobile and
44 million active on Social Media. (5 hrs and 2 hrs per
day respectively)
● Smartphones = 38% total web traffic (+10% yoy)
Desktop = 51% total web traffic (-3% yoy)
● Facebook = 44 million users, 86% on mobile,
500,000 new users per year aged >55yrs

4. Mobile and Social has changed the way we
do business...

5. 1. 24-hr communication
2. Talk to more people in less time
3. Talk to only those you want to talk to
4. Track how well you’re communicating to them
5. Drive people to take action online or walk into pharmacy
6. Save money against paper
7. Compete against others
8. Many, many more benefits…

6. DIGITAL
MARKETING
SEO
EMAIL
SEM
CONTENT
SOCIAL
MEDIA
BLOGGING
ANALYTICS
WEBSITE/APP

7. 30-SECONDS OF ME…
Community Pharmacist (12+
years)
Web developer, course
creator, digital marketer (4+
years)
Pharmacy Mentor born in
Dec 2017
Digital Marketing specific
for Community Pharmacy

8. - Mobile optimised - Online booking calendar for services
- Aesthetically pleasing professional - Online Dr
- Repeat prescription ordering and EPS - Track user behaviour
WEBSITE

9. - Use to promote all pharmacy services - Helps people find your services organically
- Content optimisation required - Check analytics to gauge performance
BLOGGING

10. - Essential for Google Maps and Search - Own, validate and optimise your profile
- Add images frequently - Publish post/offer once a week (e.g. Flu)
- Check insights
GOOGLE MY BUSINESS

11. - Very effective and cost-efficient - Target people through demographics
- Reach 1000’s of people in locality - Plenty of different marketing objectives
- Trackable data - Great for promoting pharmacy services
FACEBOOK ADVERTISING

12. - Excellent relationship-building tool - Easily build targeted connections
- Direct messaging to convert leads - Great platform for acquiring talent
LINKEDIN

13. Email Marketing - Complex but can be rewarding if done correctly
Swipii - Digital loyalty scheme. Could be alternative to email
Pointy - Increases visibility of physical products in store
Healthera - Repeat prescription and medication adherence App
WhatsApp Business - Marketing tool for Small Businesses
Pharmacy Flu Jabs - Online directory for you flu jab service
Instagram - Powerful brand awareness channel
NHS Choices - Upload videos/photos, add your pharmacy services
and get more 5-star reviews!
OTHER CHANNELS/TOOLS TO CONSIDER…
www.pharmacymentor.com

14. DIGITAL MARKETING
WILL HELP
PROTECT YOUR
TERRITORY
AGAINST THE
COMPETITION
www.pharmacymentor.com

15. DIGITAL MARKETING IS A JOURNEY, NOT A SPRINT…
Gradually begin implementing new digital tools
into the business model. Don’t overwhelm
yourself.
Outsource if necessary. External help is at hand.
STRATEGY is key. Plan, Execute, Analyse,
Revise
Keep up-to-date with the evolution of Digital
Health.
www.pharmacymentor.com