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THE EXIT PLAYBOOK
SC Moatti | Mighty Capital | sc@mighty.capital
(Yes, it exists)
Includes all Fund I investments as of 9/30/18, including 1 exit.
An early-growth VC firm investing in companies building products that count, products that transform business & life at scale
RESOURCE FOR 300,000+ PMs: 100+ EVENTS & 3,000+ VIDEOS, PODCASTS, & ARTICLES
All programs authored by C/VP-level product execs & focused WHAT MAKES A GREAT PRODUCT?
Committed to INCREASE DIVERSITY & INCLUSION in product
ONE OF THE LARGEST NETWORKS OF PRODUCT MANAGERS IN THE WORLD
Starting Early Maximizes Outcome
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7
InvestmentReturn(times)
Years from Investment
Optimum
time to start
the exit
Optimum
exit time
IRR = 124%
More typical
exit time
IRR = 15%
Fastest
Growth
Phase
More typical
time to start
the exit
Source: Woodside Capital Partners.
T C P
Team
Buyer: corporation
struggling to innovate or
hire, or coming late to
market
Customers
Buyer: corporation or
private equity firm
looking to consolidate a
market segment
Profit
Buyer: public company
in need to boosting its
top line growth and
stock price
Exit = Sale, but What Gets Sold?
Typically <$20M Typically $20-50M Typically $50-100M
What about “Unicorns”, who buys them?
What about >$100M exits, who can afford them?
What about strategic M&A, who does them?
ALMOST NOBODY
The Facebook Effect
• Business owners don’t need a
degree
• Build it and they will come
• Investors have no say
15% of Forbes 400 CEOs are college
dropout
Build it and they will come
Which is the better investor?
SMART MONEY
The 5 Ps of a killer business plan
• Product: your business equation
• Price: your valuation
• Promotion: warm intros
• Placement: professional investors
• People: management team
Product = Equity
Investors
buy your
Company
Customers
buy your
Product
The business equation
16
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
The business equation
17
Velocity plays a
key role in
growth
strategies
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
The business equation
18
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = #𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 ×
# 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠
𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟
×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
Acquisition Engagement Monetization
Price = Valuation
Terms matter
List price
(valuation methods)
Term sheet
(total cost of ownership)
Promotion = Warm Intros
Vs.
(only
super
early)
(only
super
late)
(never!)
Placement = Professional Investors
Segment to better target
People = Management Team
Complementary skillset
Compatible communication style
Comparable risk profile
THANK YOU.
SC Moatti | Mighty Capital | sc@mighty.capital

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SC Moatti - The exit playbook: Yes, it STILL exists

  • 1. THE EXIT PLAYBOOK SC Moatti | Mighty Capital | sc@mighty.capital (Yes, it exists)
  • 2. Includes all Fund I investments as of 9/30/18, including 1 exit. An early-growth VC firm investing in companies building products that count, products that transform business & life at scale
  • 3. RESOURCE FOR 300,000+ PMs: 100+ EVENTS & 3,000+ VIDEOS, PODCASTS, & ARTICLES All programs authored by C/VP-level product execs & focused WHAT MAKES A GREAT PRODUCT? Committed to INCREASE DIVERSITY & INCLUSION in product ONE OF THE LARGEST NETWORKS OF PRODUCT MANAGERS IN THE WORLD
  • 4. Starting Early Maximizes Outcome 0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 InvestmentReturn(times) Years from Investment Optimum time to start the exit Optimum exit time IRR = 124% More typical exit time IRR = 15% Fastest Growth Phase More typical time to start the exit Source: Woodside Capital Partners.
  • 5. T C P Team Buyer: corporation struggling to innovate or hire, or coming late to market Customers Buyer: corporation or private equity firm looking to consolidate a market segment Profit Buyer: public company in need to boosting its top line growth and stock price Exit = Sale, but What Gets Sold? Typically <$20M Typically $20-50M Typically $50-100M What about “Unicorns”, who buys them? What about >$100M exits, who can afford them? What about strategic M&A, who does them? ALMOST NOBODY
  • 6. The Facebook Effect • Business owners don’t need a degree • Build it and they will come • Investors have no say
  • 7. 15% of Forbes 400 CEOs are college dropout
  • 8.
  • 9. Build it and they will come
  • 10.
  • 11. Which is the better investor?
  • 12.
  • 14. The 5 Ps of a killer business plan • Product: your business equation • Price: your valuation • Promotion: warm intros • Placement: professional investors • People: management team
  • 15. Product = Equity Investors buy your Company Customers buy your Product
  • 16. The business equation 16 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 × 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
  • 17. The business equation 17 Velocity plays a key role in growth strategies 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 × 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
  • 18. The business equation 18 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = #𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 × # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 × 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛 Acquisition Engagement Monetization
  • 20. Terms matter List price (valuation methods) Term sheet (total cost of ownership)
  • 21. Promotion = Warm Intros Vs. (only super early) (only super late) (never!)
  • 24. People = Management Team Complementary skillset Compatible communication style Comparable risk profile
  • 25. THANK YOU. SC Moatti | Mighty Capital | sc@mighty.capital