Panel hosted by Ludovic Ulrich, Senior Director, Startup Relations & AppExchange Marketing, Salesforce from #SaaStock17 RDS Dublin, Ireland, Tuesday 19th September 2017.

1. Build and Scale your Startup.
Lessons Learned and What to Avoid in Order to
Find Long Term Success
Ludovic Ulrich
Sr Director Startup & AppExchange Marketing
@ludoulrich

2. Long Term Success
2009 • 2010 • 2011
2012 • 2013 • 2014
2014 • 2015 • 2016
September
2016
2011 • 2012 • 2013
2014 • 2015 • 2016
The world’s most
innovative companies
in GDP impact
by 2020*
$389B
$2.04B FY17Q2
revenue
24K employees
“Innovator of
the Decade”
IDC White Paper, sponsored by Salesforce,
"The Salesforce Economy," August 2016
2M jobs created
by 2020

3. It has never been easier to start a startup…

4. Access to
Technology
Global Startup
Community
Access to
Capital
Multiple
Channels
Exciting
Career Choice
Support From Large
Companies
STARTUPS

5. It has never been easier to create a startup…
…but easier for everybody.

6. Startup fail because they
lack customers not funding

7. 1. Make Customer Experience Everyone’s Responsibility.
Source: Customers 2020 Report
“Customer experience has
overtaken price and product
as the key differentiator.”
Price Product
Customer
Experience
#1

8. ‘’Vision without Execution is just
Hallucination’’
- Thomas Edison

9. 2. Don’t forget to Form Alliance(s)
Choose an ecosystem (legitimacy/channel/customers/investment)
Align to marketing bow waves (e.g. Einstein AI)
Showcase shared customers

10. 77% of millennials said part of the
reason they chose to work where they
do is because of the company’s sense
of purpose.
- Deloitte Millennial Survey

11. 3. Embed Corporate Philanthropy in your Culture… Early!
Attract like-minded employees, partners and customers
Create a company your customers want to support
It’s good! Small commitment today that can make a huge impact
tomorrow.