A step-by-step guide
to level up your brand
on social media
6

Used to create ads that resonate with your target
audience.
Improve engagement rates and can be a direct
superior offering to that market.
Tailor your message accordingly and reach the right
people.
DEMOGRAPHIC TARGETING
DEMOGRAPHIC TARGETING
DEMOGRAPHIC TARGETING
THE MORE YOU
UNDERSTAND YOUR
TARGET AUDIENCE ,
THE MORE YOUR
MARKETING EFFORTS
WILL BE.
Targeting your social media ads to specific age
groups, gender, income level, and other
demographic factors.

INTEREST TARGETING
INTEREST TARGETING
Reach your
targeted audience
with a tailored
search based on
their interests and
hobbies, making it
effective and
modest.
With interest targeting, you'll
be able to personalize your
target market and audience,
thus making your brand pop at
the forefront.

Optimize your website for search engines
by using relevant keywords and phrases.
SEO acts as a backbone for a successful
website, just like spine acts as a backbone for
a human body .
LEVERAGE SEO
LEVERAGE SEO
REVAMP YOUR
BRAND'S
IDENTITY VIA
SEO
OPTIMISATION.

GEO-TARGETING
Target people
based on
location, such as
city or zip code.
It's particularly
useful for
businesses with a
physical location
or those targeting
a specific
geographic area.

Brands advertise their
product through
endorsements or
recommendations from
influencers or content
creators on social media.
Influencer Marketing
though a part of brand
awareness , results in
several conversions and
sales and also increase
engagement rates.
Incorporating influencers into a
targeting strategy is a popular
method for reaching specific
audiences.
INFLUENCER MARKETING

Targeting people based on their
preferences and interests.
Such as purchase history, and
website visits.
Targeting a specific interest group
simplifies with behavioral targeting.
BEHAVIOUR TARGETING
KNOW YOUR
AUDIENCE,
GROW YOUR
BUSINESS

CONTACT US
SW SOFTTECH would love to
indulge in content-making that
targets the audience efficiently.
PHONE NUMBER
+(1) 305 680 5374
ADDRESS
SW Softtech LLC 7901 4th St N, Ste
300 St Petersburg, Florida,
USA- 33702
WEBSITE
www.swsofttech.com