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US Startup
Outlook 2018
Key insights from the Silicon Valley Bank
Startup Outlook Survey
We ask about business conditions, access to the funding and talent necessary
to grow their companies and the public policy issues that affect them most.
Their outlook matters because the innovation economy is a high-powered engine,
driving job creation and opportunity, creating wealth and stability and inventing
what comes next.
The majority of survey respondents are based in the United States, the United
Kingdom and China, but many do business across borders. Despite political and
economic volatility, the good news is that large numbers are signaling confidence
and optimism for their businesses in 2018. In fact, 30 percent of startups globally
believe that 2018 will be much better than 2017, and very few believe that it
will be worse. Chinese entrepreneurs tend to be more optimistic about business
conditions overall, and this year is no exception.
Startups globally are forecasting a strong M&A environment. The percentage of
US startups that say they plan to hire is at a five-year high. US and UK startups
believe that raising capital is getting easier. That is not the case in China, however.
New sources of funding, such as initial coin offerings (ICOs), are available to the
innovation economy, yet startups globally still expect to rely largely on the well-
funded venture capital industry.
There are challenges of course, including difficulty finding the talent needed to
grow their businesses, which is the No. 1 policy issue reported by startups for
the fifth straight year. In comments collected from respondents in the US and
the UK, we heard this common refrain: Innovation succeeds when you have the
ability to attract the world’s best and brightest. Overall, more than 90 percent
of startups globally again report that hiring is a challenge. Seeking growth
and opportunity, nearly 30 percent of US and UK startups are locating critical
divisions of their operations offshore due to immigration policy, tax policy or
the regulatory environment.
Despite significant growth among US startups reporting that they have programs
to increase the number of women in leadership positions, the percentage of
US startups with female executives and board members remains low, and little
has changed.
We live in dynamic and fast-changing times. The innovation economy now
contributes to most of the key measures of overall economic health and is the
major driver of job growth. For those reasons, we are more committed than
ever to promoting innovation and the companies that are working to invent the
future. Thank you for your interest in this report. Let us know what you think.
Greg Becker
CEO, Silicon Valley Bank
LETTER FROM SVB CEO
Startups enter 2018 with confidence
For the ninth year, Silicon Valley Bank is pleased to share the thoughts of more than 1,000 startup companies from
innovation hubs around the world. In our Startup Outlook 2018 report, we monitor the perspectives of technology
and healthcare founders and executives who are part of the expanding startup ecosystem.
US STARTUP OUTLOOK 2018 2
About the Startup Outlook survey
Our annual survey of technology and healthcare startup executives offers insights into what is on the minds of today’s technology and
healthcare leaders. For this year’s survey, we received responses from startup executives in innovation hubs around the world.
ABOUT THE STARTUP OUTLOOK SURVEY
Total
respondents	
Primary place of business Ownership Revenue stageUS companies
with at least
one founder
born outside the
United States
Founder gender
Industry sector Size Company age Profitable
1,045 70%
Technology
(net)
95%
Private
60%
US
53%
20%
Pre-revenue
25%
Female
founder(s)
59%
0–25
employees
58%
Yes
13%
Healthcare
(net)
5%
Public
11%
UK
63%
≤ $25 million
in revenue
75%
Male-only
founder(s)
11%
Other
23%
26–100
employees
64%
< 5 years
old
36%
> 5 years
old
42%
No
17%
Other
18%
China
17%
> $25 million
in revenue
18%
> 100
employees
US STARTUP OUTLOOK 2018 3
The outlook
improves
Inching up over a year ago,
95 percent of startups believe
that business conditions in 2018
will be the same as or better than
2017 for companies like theirs.
Those who say it will be much
better rose 4 points to 27 percent.
Describe your outlook on business conditions for your
company this year compared with last year.
BUSINESS CONDITIONS
Will be better Will stay the same Will be worse
2017
2015
2014
2018
2016
61%
57%
64%
72%
82%
34%
35%
29%
25%
14%
5%
8%
7%
3%
4%
US STARTUP OUTLOOK 2018 4
Raising capital
gets easier
In 2017, 69 percent of startups
surveyed successfully raised
capital, and nearly one-quarter of
them say the current fundraising
environment is not challenging.
This is a significant change from the
year before, when only 12 percent
said that it was not challenging to
fundraise. The number who say it is
extremely challenging vs. somewhat
challenging dropped.
What is your view of the current fundraising environment?
FUNDING
Not challenging
2014 2015 2016 2017 2018
Note: Asked of private companies that successfully raised capital.
19% 20%
18%
12%
24%
US STARTUP OUTLOOK 2018 5
Despite ICO
debut, venture
capital remains
the primary
funding source
Despite an increasing number of
sources from which startups raise
funds to grow their businesses,
including ICOs, more than half of
startups say they expect to obtain
their next source of funds from
venture capitalists.
What do you expect to be your company’s next
source of funding?
FUNDING
Venture
capital
Angel/
micro VC/
individual
investor
Private
equity
Corporate
investor
Organic
growth
42%
17%
9% 9% 8%
51%
13%
8%
11%
7%
54%
19%
6% 5% 5%
2016 2017 2018
Note: Asked of private companies that successfully raised capital. Other sources of funding include bank debt,
IPO, merger, government grants and crowd funding and represented 15% in 2016, 10% in 2017 and 11% in 2018.
“Increase federal
investment in startups
to enable a path to
market for high-risk
technologies.”
President, hardware company,
Menlo Park, California
US STARTUP OUTLOOK 2018 6
An IPO is not
the realistic
goal for most
startups
With an improved outlook for IPOs,
there is a small increase in the
number of startups that eventually
expect to go public. Acquisition,
however, has long been the most
common path to exit, and an
overwhelming number of startups
continue to believe that they will
be acquired. Abundant access to
private capital and the challenges
of operating a public company
influence startups’ decisions to be
acquired or remain private.
What is the realistic long-term goal for your company?
FUNDING
Acquisition IPO Stay private Don’t know
53%
16% 18%
13%
57%
18% 16%
9%
2017 2018
US STARTUP OUTLOOK 2018 7
Startups
expect MA to
remain strong
More than 90 percent of startups
believe that there will be as many
or more mergers and acquisitions
in 2018 as in 2017.
How do you think the MA market will change in 2018?
FUNDING
50%
More
acquisitions
41%
No change
9%
Fewer
acquisitions
US STARTUP OUTLOOK 2018 8
Hiring outlook
reaches a
five-year high
Startups are growing. More than
80 percent say they are adding
employees, while just 1 percent plan
to cut their workforces in 2018.
The top three job descriptions
that startups are seeking to fill are
product development, technical
positions and sales.
What are your projections for hiring new
employees this year?
HIRING AND TALENT
Increase workforce Stay the same Reduce workforce
2017
2015
2014
2018
2016
83%
79%
78%
77%
76%
16%
19%
21%
21%
22%
1%
2%
1%
2%
2%
US STARTUP OUTLOOK 2018 9
The talent
crunch
continues
While startups plan to hire, most
continue to find it somewhat
challenging or extremely challenging
to find workers with the skills
necessary to grow their businesses.
The number of STEM — science,
technology, engineering and
mathematics — graduates is
increasing slowly, and the newest
technologies require specialized
engineers and data scientists, who
are in short supply.
How challenging is it to find workers with the skills
necessary to grow your business?
HIRING AND TALENT
Respondents who say finding talent is somewhat challenging
or extremely challenging
“We need faster and
different ways to
accelerate education
for technical talent.
Cybersecurity and coding
are the new shop class.”
CEO, security software company,
Atlanta, Georgia
2018
2017
2016
2015
2014
91%
90%
95%
94%
91%
US STARTUP OUTLOOK 2018 10
There is no
progress for
women in tech
leadership
Seven in 10 startups have no women
on their board of directors, and
more than half have no women in
executive positions. The number
of startups that say they have
programs in place to increase the
number of women in leadership,
however, has jumped significantly,
from 25 percent to 41 percent.
Percentage of startups with no women in
leadership positions:
HIRING AND TALENT
2015 2016 2017 2018 2015 2016 2017 2018
68%
53%
66%
46%
70%
54%
71%
57%
No women on board of directors No women in executive positions
US STARTUP OUTLOOK 2018 11
The call for
access to talent
intensifies
In this year’s survey, significantly
more startups say access to talent
is the most important public policy
issue affecting companies like theirs.
The focus on healthcare costs for
employees remains in the No. 2
spot, and the percentage naming it
a top issue has increased. Consumer
privacy is among the top five policy
issues, along with cybersecurity and
corporate taxes.
What are the most important public policy issues
affecting companies like yours?
PUBLIC POLICY
“There is fierce competition for technical talent, driving up salaries
and making it difficult for small companies to compete.”
Co-founder/CEO, enterprise software company, Cambridge, Massachusetts
Note: Respondents could choose up to three responses.
Access to talent
Healthcare costs
Cybersecurity
Consumer privacy
Corporate taxes
Patent litigation
64%
42%
39%
28%
25%
23%
US STARTUP OUTLOOK 2018 12
US policy
drives some
operations
offshore
Nearly one-third of startups, ranging
from pre-revenue to more than
$25 million in annual revenue, say
laws and regulations prompted them
to locate facilities or move nonsales
operations outside the US. The
biggest driver is US immigration
policy, followed by tax policy and the
regulatory environment. With more
than half of startups reporting that
at least one founder is an immigrant,
the innovation economy is deeply
affected by US immigration policy.
Have US laws and regulations materially affected your
company’s decision to locate facilities or hire employees
for operational nonsales activities outside the US?
PUBLIC POLICY
“The US has succeeded in tech due to our ability to attract the world’s
best and brightest. We need policies that encourage that to continue.”
Co-founder/CEO, digital technology company, Redmond, Washington
28%
Yes
Here’s why
Hired or moved operations offshore
46%
Immigration
policy
28%
Tax policy
26%
Regulatory
environment
US STARTUP OUTLOOK 2018 13
About Silicon Valley Bank
For more than 30 years, Silicon Valley Bank (SVB) has helped
innovative companies and their investors move bold ideas
forward, fast. SVB provides targeted financial services and
expertise through its offices in innovation centers around the
world. With commercial, international and private banking
services, SVB helps address the unique needs of innovators.
Learn more at svb.com/startup-outlook-report
©2018 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license.
Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB). COMPID 1087.

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US Startup Outlook 2018

  • 1. US Startup Outlook 2018 Key insights from the Silicon Valley Bank Startup Outlook Survey
  • 2. We ask about business conditions, access to the funding and talent necessary to grow their companies and the public policy issues that affect them most. Their outlook matters because the innovation economy is a high-powered engine, driving job creation and opportunity, creating wealth and stability and inventing what comes next. The majority of survey respondents are based in the United States, the United Kingdom and China, but many do business across borders. Despite political and economic volatility, the good news is that large numbers are signaling confidence and optimism for their businesses in 2018. In fact, 30 percent of startups globally believe that 2018 will be much better than 2017, and very few believe that it will be worse. Chinese entrepreneurs tend to be more optimistic about business conditions overall, and this year is no exception. Startups globally are forecasting a strong M&A environment. The percentage of US startups that say they plan to hire is at a five-year high. US and UK startups believe that raising capital is getting easier. That is not the case in China, however. New sources of funding, such as initial coin offerings (ICOs), are available to the innovation economy, yet startups globally still expect to rely largely on the well- funded venture capital industry. There are challenges of course, including difficulty finding the talent needed to grow their businesses, which is the No. 1 policy issue reported by startups for the fifth straight year. In comments collected from respondents in the US and the UK, we heard this common refrain: Innovation succeeds when you have the ability to attract the world’s best and brightest. Overall, more than 90 percent of startups globally again report that hiring is a challenge. Seeking growth and opportunity, nearly 30 percent of US and UK startups are locating critical divisions of their operations offshore due to immigration policy, tax policy or the regulatory environment. Despite significant growth among US startups reporting that they have programs to increase the number of women in leadership positions, the percentage of US startups with female executives and board members remains low, and little has changed. We live in dynamic and fast-changing times. The innovation economy now contributes to most of the key measures of overall economic health and is the major driver of job growth. For those reasons, we are more committed than ever to promoting innovation and the companies that are working to invent the future. Thank you for your interest in this report. Let us know what you think. Greg Becker CEO, Silicon Valley Bank LETTER FROM SVB CEO Startups enter 2018 with confidence For the ninth year, Silicon Valley Bank is pleased to share the thoughts of more than 1,000 startup companies from innovation hubs around the world. In our Startup Outlook 2018 report, we monitor the perspectives of technology and healthcare founders and executives who are part of the expanding startup ecosystem. US STARTUP OUTLOOK 2018 2
  • 3. About the Startup Outlook survey Our annual survey of technology and healthcare startup executives offers insights into what is on the minds of today’s technology and healthcare leaders. For this year’s survey, we received responses from startup executives in innovation hubs around the world. ABOUT THE STARTUP OUTLOOK SURVEY Total respondents Primary place of business Ownership Revenue stageUS companies with at least one founder born outside the United States Founder gender Industry sector Size Company age Profitable 1,045 70% Technology (net) 95% Private 60% US 53% 20% Pre-revenue 25% Female founder(s) 59% 0–25 employees 58% Yes 13% Healthcare (net) 5% Public 11% UK 63% ≤ $25 million in revenue 75% Male-only founder(s) 11% Other 23% 26–100 employees 64% < 5 years old 36% > 5 years old 42% No 17% Other 18% China 17% > $25 million in revenue 18% > 100 employees US STARTUP OUTLOOK 2018 3
  • 4. The outlook improves Inching up over a year ago, 95 percent of startups believe that business conditions in 2018 will be the same as or better than 2017 for companies like theirs. Those who say it will be much better rose 4 points to 27 percent. Describe your outlook on business conditions for your company this year compared with last year. BUSINESS CONDITIONS Will be better Will stay the same Will be worse 2017 2015 2014 2018 2016 61% 57% 64% 72% 82% 34% 35% 29% 25% 14% 5% 8% 7% 3% 4% US STARTUP OUTLOOK 2018 4
  • 5. Raising capital gets easier In 2017, 69 percent of startups surveyed successfully raised capital, and nearly one-quarter of them say the current fundraising environment is not challenging. This is a significant change from the year before, when only 12 percent said that it was not challenging to fundraise. The number who say it is extremely challenging vs. somewhat challenging dropped. What is your view of the current fundraising environment? FUNDING Not challenging 2014 2015 2016 2017 2018 Note: Asked of private companies that successfully raised capital. 19% 20% 18% 12% 24% US STARTUP OUTLOOK 2018 5
  • 6. Despite ICO debut, venture capital remains the primary funding source Despite an increasing number of sources from which startups raise funds to grow their businesses, including ICOs, more than half of startups say they expect to obtain their next source of funds from venture capitalists. What do you expect to be your company’s next source of funding? FUNDING Venture capital Angel/ micro VC/ individual investor Private equity Corporate investor Organic growth 42% 17% 9% 9% 8% 51% 13% 8% 11% 7% 54% 19% 6% 5% 5% 2016 2017 2018 Note: Asked of private companies that successfully raised capital. Other sources of funding include bank debt, IPO, merger, government grants and crowd funding and represented 15% in 2016, 10% in 2017 and 11% in 2018. “Increase federal investment in startups to enable a path to market for high-risk technologies.” President, hardware company, Menlo Park, California US STARTUP OUTLOOK 2018 6
  • 7. An IPO is not the realistic goal for most startups With an improved outlook for IPOs, there is a small increase in the number of startups that eventually expect to go public. Acquisition, however, has long been the most common path to exit, and an overwhelming number of startups continue to believe that they will be acquired. Abundant access to private capital and the challenges of operating a public company influence startups’ decisions to be acquired or remain private. What is the realistic long-term goal for your company? FUNDING Acquisition IPO Stay private Don’t know 53% 16% 18% 13% 57% 18% 16% 9% 2017 2018 US STARTUP OUTLOOK 2018 7
  • 8. Startups expect MA to remain strong More than 90 percent of startups believe that there will be as many or more mergers and acquisitions in 2018 as in 2017. How do you think the MA market will change in 2018? FUNDING 50% More acquisitions 41% No change 9% Fewer acquisitions US STARTUP OUTLOOK 2018 8
  • 9. Hiring outlook reaches a five-year high Startups are growing. More than 80 percent say they are adding employees, while just 1 percent plan to cut their workforces in 2018. The top three job descriptions that startups are seeking to fill are product development, technical positions and sales. What are your projections for hiring new employees this year? HIRING AND TALENT Increase workforce Stay the same Reduce workforce 2017 2015 2014 2018 2016 83% 79% 78% 77% 76% 16% 19% 21% 21% 22% 1% 2% 1% 2% 2% US STARTUP OUTLOOK 2018 9
  • 10. The talent crunch continues While startups plan to hire, most continue to find it somewhat challenging or extremely challenging to find workers with the skills necessary to grow their businesses. The number of STEM — science, technology, engineering and mathematics — graduates is increasing slowly, and the newest technologies require specialized engineers and data scientists, who are in short supply. How challenging is it to find workers with the skills necessary to grow your business? HIRING AND TALENT Respondents who say finding talent is somewhat challenging or extremely challenging “We need faster and different ways to accelerate education for technical talent. Cybersecurity and coding are the new shop class.” CEO, security software company, Atlanta, Georgia 2018 2017 2016 2015 2014 91% 90% 95% 94% 91% US STARTUP OUTLOOK 2018 10
  • 11. There is no progress for women in tech leadership Seven in 10 startups have no women on their board of directors, and more than half have no women in executive positions. The number of startups that say they have programs in place to increase the number of women in leadership, however, has jumped significantly, from 25 percent to 41 percent. Percentage of startups with no women in leadership positions: HIRING AND TALENT 2015 2016 2017 2018 2015 2016 2017 2018 68% 53% 66% 46% 70% 54% 71% 57% No women on board of directors No women in executive positions US STARTUP OUTLOOK 2018 11
  • 12. The call for access to talent intensifies In this year’s survey, significantly more startups say access to talent is the most important public policy issue affecting companies like theirs. The focus on healthcare costs for employees remains in the No. 2 spot, and the percentage naming it a top issue has increased. Consumer privacy is among the top five policy issues, along with cybersecurity and corporate taxes. What are the most important public policy issues affecting companies like yours? PUBLIC POLICY “There is fierce competition for technical talent, driving up salaries and making it difficult for small companies to compete.” Co-founder/CEO, enterprise software company, Cambridge, Massachusetts Note: Respondents could choose up to three responses. Access to talent Healthcare costs Cybersecurity Consumer privacy Corporate taxes Patent litigation 64% 42% 39% 28% 25% 23% US STARTUP OUTLOOK 2018 12
  • 13. US policy drives some operations offshore Nearly one-third of startups, ranging from pre-revenue to more than $25 million in annual revenue, say laws and regulations prompted them to locate facilities or move nonsales operations outside the US. The biggest driver is US immigration policy, followed by tax policy and the regulatory environment. With more than half of startups reporting that at least one founder is an immigrant, the innovation economy is deeply affected by US immigration policy. Have US laws and regulations materially affected your company’s decision to locate facilities or hire employees for operational nonsales activities outside the US? PUBLIC POLICY “The US has succeeded in tech due to our ability to attract the world’s best and brightest. We need policies that encourage that to continue.” Co-founder/CEO, digital technology company, Redmond, Washington 28% Yes Here’s why Hired or moved operations offshore 46% Immigration policy 28% Tax policy 26% Regulatory environment US STARTUP OUTLOOK 2018 13
  • 14. About Silicon Valley Bank For more than 30 years, Silicon Valley Bank (SVB) has helped innovative companies and their investors move bold ideas forward, fast. SVB provides targeted financial services and expertise through its offices in innovation centers around the world. With commercial, international and private banking services, SVB helps address the unique needs of innovators. Learn more at svb.com/startup-outlook-report ©2018 SVB Financial Group. All rights reserved. SVB, SVB FINANCIAL GROUP, SILICON VALLEY BANK, MAKE NEXT HAPPEN NOW and the chevron device are trademarks of SVB Financial Group, used under license. Silicon Valley Bank is a member of the FDIC and the Federal Reserve System. Silicon Valley Bank is the California bank subsidiary of SVB Financial Group (Nasdaq: SIVB). COMPID 1087.