Class Slide presentation Spring 2014

1. XBOX LIVE
Quentin Mack

2. Overview
• Xbox LIVE is an online
multiplayer gaming
and digital media
service provided by
Microsoft
• Multiple ways to
communicate

3. History
• The original launch of Xbox LIVE occurred in November of
2002
• November of 2005 the Xbox 360 was released
• November of 2013 the Xbox One released

4. Current Advertising
Opportunities
• “Advertising on Xbox 360 transforms passive TV advertising
into something interactive, immersive, and actionable,
redefining the relationship between consumers and brands
with amazing new advertising opportunities.”
• NUads (Natural User Interface Ads)
• Interactive Ads
• Xbox LIVE Campaigns

5. The Future of Advertising
• Xbox LIVE interactive advertisements are the beginning of a
new era of advertisements.
• Giving the consumer the power to choose which
advertisements and promotions that they want to take part in
• Makes them feel more in control and directly related to the ad
that they are participating in

6. Be Safe on Xbox LIVE
• Change your privacy settings and child safety setting to best
suit the needs of everyone that will be using the Xbox.
• http://support.xbox.com/en-US/my-account/security/xbox-
360-online-safety

7. KPI’s to Focus on
• Xbox 360 Unit Sales
• Xbox One Unit Sales
• Total Xbox LIVE Members
• Membership Renewals + New Memberships

8. Questions?

9. Works Cited
• Microsoft Advertising
• http://advertising.microsoft.com/international/campaigns?Searc
h=1&ShowVerticals=1&ShowProperties=1&ShowTopics=1&Tag_V
erticalID=0&Tag_PropertySubpropertyID=p5&Tag_TopicID=0&GO
=Go
• Microsoft Advertising
• http://advertising.microsoft.com/international/xbox-360
• Microsoft Advertising
• http://advertising.microsoft.com/international/xbox
• Dave Thier, Forbes Blogger
• http://www.forbes.com/sites/davidthier/2013/10/14/microsofts-
xbox-one-will-be-a-social-media-machine/
• Wikipedia
• http://en.wikipedia.org/wiki/Xbox_Live