ST Developers Conference 2016 - IoT and the Role of Platforms - Samsung Artik

1. 1
IoT and the Role of PLATFORMS
Mark Wright
Samsung SSIC
Dir. Product Management, Platform and Partnerships
@mark_wright

2. 2
The Future is IoT
Key markets
total impact of
$3.9-11.1 trillion
per year
Market sizes for 2025
Source: McKinsey Corp.
Key Manufacturer
Driving Factors
IoT will touch every market
Competitive
advantage
Increased Revenue
streams
Improved user
experience

3. OPPORTUNITY
Source: Harbor Research
$1 TRILLION (2020)
IOT ECONOMY
Source: Harbor Research

4. 4
Two Benefits to IoTize a product
Benefit to the Manufacturer
o Insight into user behavior
 product management
o Insight into actual product operation
 brand leadership
 additional service revenues
Benefit to the End User
o Manufacturer needs to determine & formulate for their products and provide to his customer (specific to
product)
 Normally it is related to improved convenience or enjoyment of life

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The Role of Sensors
oTo get this intelligence, sensors are needed
oBut sensors to a server is not all of IoT

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Other Sessions at STM Dev Con:
o MEMS Piezo Actuators (STM) -- sensors
o SensorTiles (STM) -- sensors
o Sigfox -- connectivity
o Pedestrian Dead-Reckoning (STM) -- sensors and algorithms
o Optical Heart Rate monitor (Velencell) -- sensors and algorithms

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Silicon
Operating
Systems Tools
OTA
Device Mgmt APIs/Frameworks
Drivers
Sensors Open Source
VoiceRadiosAPIs/IDE
SDKs Total Cost
Cloud Services
Many parts needed for IoT
Security

8. 8
IoT Projects have Many Underestimated Costs
• Module price
• Host Processor cost
• Complex Software development
• Cloud costs
Invisible Costs
(usually
underestimated)
Visible Costs
• Software Porting
• Software integration with BSP
• Software integration among vendors
• Software Training
• Software annual maintenance fee
• Software upgrade fee
• Software technical support
• Cloud platform development
• Data engineer for analytics
• App development
• App maintenance

9. 9
Security is a Concern on IoT Devices
ATTACK
Take control
Steal
Information
Disrupt
Services
Source: HP
Weak IoT Security
Opens Products to Attack
Makes security one of the biggest
barriers to IoT & M2M adoption
Source: Infonetics

10. 10
IoT Complexity Delaying Projects
IoT is adding complexity & need for new dev tools
such as OS, software tools, wireless, security, cloud
connectivity
Technology Challenges for Developers
Source: UBM Embedded Market Survey 2015
% of Projects completed on time
Result: decreasing number of projects completed on
time (34% in 2015)

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IoT is a complex problem
Connect & Manage
Devices
Improve OutcomesGrow
Ecosystem
Analytics services
Mobile apps
3rd party devices, apps, and services

12. 12
A complete IoT platform that
provides a end to end solution
from end nodes and gateways to
a Cloud solution and App, that
enables customers to focus on
their differentiated application
code
What is the Solution?
Scalable hardware solution for edge
nodes and gateways
Production ready hardware with
enterprise class security
A Embedded Software solution that is
ported, integrated and tested
End to end solution from end nodes to
Cloud to Apps with easy to use APIs
A Cloud platform to connect, manage
devices & analyze IoT data

13. 13
Samsung ARTIK™ IoT Platform

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Introducing Samsung ARTIK: Complete end to end IoT platform
Speed up the delivery of secure, interoperable, and intelligent IoT products and services
Modules + IoT Cloud + Security + Ecosystem

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Samsung ARTIK IoT Platform
Analytics services
Mobile apps
3rd party devices, apps, and services
Ecosystem
Libraries

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Samsung ARTIK IoT Platform: Key capabilities
RF Certified Wireless Connectivity
Scalable Hardware
Integrated & Tested Middleware
Easy to use device APIs & SDKs
3rd party software & libraries
PremiumServices
Data Normalization & Storage
Security and Privacy
Device & OTA Management
Mobile and Platform SDKs
Easy to use APIs; API-first
Cross-device Rules Engine
Visualization & Analytics Device and Cloud Connectors
Ecosystem

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ARTIK modules offer integrated + tested embedded OS & middleware
Fedora Linux
ARTIK Hi-End and Gateway Modules
Connectivity
Protocol stacks
Networking
Protocol Stacks
Linux
Graphics
Middleware
Multimedia
Processing
(Video, Audio,
Camera)
Power
management
System I/O
BSP (including boot)
Security
(Secure Boot,
secure
communication,
authentication,
OTA)
ARTIK Node Modules
Connectivity Protocol stacks
RTOS/bare metal
Device drivers
Host interface drivers
Edge nodes Gateways/hubs
Linux based full featured software solutionLightweight embedded solution
with connectivity stacks for wireless
Hardware
OS
Middleware

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Connect with devices in many ways
REST/HTTPS
Websockets
MQTT
CoAP
Communicate with device cloudsCommunicate with physical devices

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Samsung ARTIK Platform
Analytics services
Mobile apps
3rd party devices, apps, and services
Ecosystem
Device
Manifests
Device and Cloud
Connectors
Security
Data Storage &
Normalization
Identity &
Privacy
Cross-device
Rules Engine
Visualization
& Analytics
Device
Management
Message and Action
Processing
API
API
API
API
SDK
SDK
SDK
SDK
API-First
Integrated
Interoperable
REST/HTTP
Websockets
MQTT
CoAP
SECURED

20. 20
Industry Focus
Smart Home Smart Buildings Smart Cities
IndustrialPersonal Monitoring

21. 21
Thank you!
Q&A