STI Summit 2011 - Monetizing the Semantic Web

Monetizing the Semantic Web
Denny Vrandečić, Elena Simperl, Rudi Studer
STI Summit, Riga, Latvia

Institut AIFB – Angewandte Informatik und Formale Beschreibungsverfahren

KIT – University of the State of Baden-Württemberg and
National Large-scale Research Center of the Helmholtz Association www.kit.edu

Classic monetizing for technology

!  Product

!  Consulting

!  Apps for money or with ads

!  Training

!  Books

!  Save tons of money by using better technology

06.07.2011 Monetizing the Semantic Web Institut AIFB
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Different roles, different monetizing

!  End user

!  App developer

!  Data publisher

!  Technology provider

!  Research and standard development

3

Every bubble costs… someone

4

Unique Semantic Web monetizing

!  Metadata publication as collateral

!  Accountability and transparency

! Freemium data

!  Dump for free, rest for money

!  Data curation and aggregation

!  (not a complete list)

5

Metadata publication as collateral

!  Companies selling services or products may want to offer
data for 3rd party websites
!  In control of the data content
!  Data is available anyway, can be turned into asset for others
!  Increases value and presence of primary product

!  Metadata as a collateral for search engine optimization
! GoodRelations data seems to have improved rank
!  Snippets and filters can be built on metadata (e.g. Google recipe
search)

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Accountability and transparency

!  Consumers crave for more information and better
consciousness
!  e.g. fair-trade coffee and chocolate

!  Providing such information on a small package is infeasible

!  Instead, provide metadata about the products accessible
through mobile device
!  Where was it produced?
!  Allergies and nutritional values
!  Certificates for bio / fair trade / no child labor …
!  Mobile device can check compliance to user demands

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Freemium data

!  Provide entities (secure URI ownership) with minimal
useful data

!  Establish yourself as authority

!  Richer data for additional money
! IMdb provide contact data and full financial breakdowns
! Geonames provides full quality check data as premium data

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Dump for free, rest for money

!  Dumps and simple access as Linked Data are cheap
! GoodRelations seems to be unusually expensive vocabulary

!  Access via SPARQL can be very expensive
!  Powerful filter and aggregation mechanism
!  Especially in SPARQL 1.1
!  Provide more power, later time outs for money

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Curation and aggregation

!  Using Semantic Web data means
!  Selecting,
!  Crawling,
!  Cleaning,
!  Mapping,
!  Integrating,
!  Storing,
! Inferencing over, and
!  Querying the data.

!  This is hard and expensive – and can be outsourced

!  Data enriching as added value, e.g. legal publishers
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Monetization and incentives

!  Today much of the data and links are made for free

!  Bringing money into the game may change things
!  Performance of individuals and groups may be affected
!  Voluntary work may be stifled

!  How will a ecosystem look like that allows and promotes
both?
!  Wikipedia killed encyclopedias
!  Android killed mobile Linux development
!  Open source coexists with commercial software

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Discussion

!  Metadata publication as collateral
!  Accountability and transparency
! Freemium data
!  Dump for free, rest for money
!  Data curation and aggregation

!  (not a complete list)

!  Others?
!  Maybe write a white paper?

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Every bubble costs… someone

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STI Summit 2011 - Monetizing the Semantic Web

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