Open mic 綠藤生機

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三位來自不同背景的高材生，放棄百萬年薪只為了改變一些在生活中早就被我們遺忘或是妥協的事。從飲食的健康到個人清潔用品的，綠藤相信應該還有一個更「安全」、「誠實」的選項，既然市場上沒有，那就自己來創造吧！於是從2010年7開始，鄭涵睿、廖怡雯和許偉哲，決定拋下一切，創立綠藤生機，丟掉在「辦公大樓裡關心股市、投資管理」的生活，挽起袖子在桃園八德的農場中孵豆芽，經過無數次的失敗終於種出零硝酸鹽、具豐富營養的青菜。之後一路挺進生鮮戰場，把芽菜送進微風超市、City’Super等頂級超市，甚至南部主婦都指名要吃他們種的芽菜。 2013年，他們率先以有機芽苗為基底，打造出個人清潔保養品，以植物力量取代化學成分。這是他們口中的綠藤2.0，更多的創新，更多對於生活的想像，目標不是安身立命的小農，而是能更為世界帶來正面力量的夢想者。 http://www.greenvines.com.tw

Saúde e medicina

綠藤⽣生機 2013 ©All rights reserved.
團隊成員有鄭涵睿，手握美國麻省理工學院
入學資格，GMAT成績是兩岸三地最高分群
組。一畢業即在滙豐銀行擔任儲備幹部。另
外兩位共同創辦人分別是台大財金系同學許
偉哲、廖怡雯，前者曾在保誠人壽，後者曾
任UBS瑞銀環球資產管理ING投信研究員。
不作所謂的「人生勝路組」要作自己相信的
產品，要改變大環境的問題。他們選擇
Think Different，於是成立了「綠藤生機」
TEAM

現代台灣生活型態不斷的改變，對於飲食，我們越來越追求
便利與效率，加工食品的迅速增長，外食比率不斷地攀升，
市面上常見的青菜，普遍使用過多的氮肥，雖然長得又快又
漂亮，但其實骨子裡是一株株美麗的毒物；台灣人每日由從
青菜中攝取的致癌物質硝酸鹽，是國外規範標準的五倍。
於是綠藤經過無數次的失敗終於種出零硝酸鹽、具豐富營養
的活芽菜，保留芽體、種皮、根，充滿著活的酵素，是最健
康、最有療癒力的天然營養品。
1.0 種一片未來給人類

綠藤⽣生機 2013 ©All rights reserved.
產地到餐桌零距離，台灣第一
盒「活著的」芽菜
無漂洗、不使用滅根劑，保持
100%的酵素養分
創新的小盒生產，整體用水
量大幅降低90%以上

作為全世界第一個以有機芽苗為基底的保養品牌，汰換可能造成
負擔的化學成分，只滋養細胞真正的需求，不讓清潔保養反而成
為身體的負擔。從吃到芽菜到用的保養品，這是綠藤對於健康生
活的想像，也打破了傳統小農創新的格局，開展了新的領域。
在行銷溝通上更拒絕誇飾一些簡單的保養品成分，或是避重就輕
的成份標示。綠藤堅持完整標示產品成分，並且詳細介紹成分與
作用間的關係，因為綠藤相信，消費者有清楚知道成分與效果的
權利，也相信唯有完整為每一個成分負責，才能打造更健康的頭
髮與肌膚。
2.0 將植物力量帶入生活的想像

綠藤⽣生機 2013 ©All rights reserved.
青花椰苗萃取，豐富的蘿蔔硫素
是長效抗氧化的最佳天然成分
π水以小分子團的形式存在，
能將營養輸送至您的細胞。
全世界第一個以有機芽苗為
基底的Personal Care品牌

綠藤⽣生機 2013 ©All rights reserved.
次的失敗開發出創新的生產製程
1000

綠藤⽣生機 2013 ©All rights reserved.
間通路銷售，創造芽菜傳奇
150
註：各大頂級超市與領導有機通路如City Super、微風超市、台灣主婦聯盟生活消費合作社
里仁、天和鮮物、248農學市集...等

綠藤⽣生機 2013 ©All rights reserved.
則來自國內指標傳媒報導
30
註：壹週刊/蘋果日報/TVBS一步一腳印/商業周刊/TVBS來一客/Wired Taiwan
沈春華我們Show/客家電視台福氣來了/三立草地狀元/中天記錄台灣/中視縱橫天下
華視新聞雜誌/公視好好吃食驗室/今周刊/上下游NewsMarket

綠藤⽣生機 2013 ©All rights reserved.
棟台北101是目前累積銷售的
芽菜盒可堆疊成的高度
50

The people who are crazy enough to
believe they can change the world are
the ones who actually do.
─ Steve Jobs, Co-founder of Apple Inc.

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