In the world of publishing, your book is more than just a book. It is a business. More and more authors seek to take charge of their own manuscripts—as a result, the number of self-published books released in 2012 was almost 400,000, according to Bowker. Of this market, 40% are e-books as tech-savvy writers jump on the opportunity to get on the bandwagon of mobile content delivery to every gadget, thus increasing their reach. http://www.spi-global.com/blog/innovation-lab/book-marketing-101-8-tips-increase-reach-book-can-infographic/

1. 8 Tips to Increase the Reach of your Book

8. Before you craft a marketing plan for
your book, ask yourself who will read
your book, who will enjoy it, and who
will benefit the most from it.

9. This helps you figure out little details
like how you design a cover,
summarize your book, and how you
publish it (print or electronic).

11. Once you’ve determined your target
audience, you have to get their
attention. Know the right people to
whom you can pitch your book for
review—including their interests,
areas of expertise, and dislikes.

12. They can help bring you closer to
your target market, and can
eventually provide free marketing
by helping you promote your
book in their circles of influence.

14. Emphasize how you can provide useful
information by giving advice to your
chosen group of colleagues,
reviewing their works, and making
insightful comments on the blogs you
selected.

15. Get noticed organically by your
market by creating (and
maintaining!) social media accounts
such as Facebook and Twitter so you
can engage with people.

17. Once you’ve established your
credibility, it’s time to sell your book.
Your pitch shouldn’t be a long-
winded summary of your entire Table
of Contents

18. It should be something that
immediately highlights your main
idea and how it is different from
everything else out there in a few
short lines.

20. Getting into partnership with well
known brands or firms is completely
alright as long the partnership is one
that does not suspiciously favour one
party or work under questionable
conditions.

21. Ensure that everything you talked
about and agreed with is as stated
on paper, and never be afraid to
speak up if something nags at your
conscience.

23. Collaboration is a good thing,
but don’t shy away from creating
your own campaigns. A lot of
consumers today don’t buy what
they can’t try. The same is in
increasingly true for books.

24. Release sample chapters for free, or
offer discounts under certain
conditions. Outside of the online
world, you can try setting up your
own promotional events at places
like local bookstores, which can catch
the attention of casual passers-by.

26. The reason why marketing gets such a
bad rep is because of the tendency of
many marketers to exaggerate. Thus,
you have to check yourself when
you’re marketing a product.

27. Make sure that you can actually afford
the promos you’re touting, especially
if they involve financial perks such as
giveaways and discounts.

29. Marketing goes beyond the act of
selling—it’s about keeping your
customers happy and wanting more.

30. When you show yourself to be
someone with integrity, you enhance
your reputation and spread the
word.

33. http://www.spi-global.com/content-solutions/our-services/publishing-
solutions/conversion/convert-pdf-epub