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Digital Strategy 101
This document provides an overview and introduction to digital strategy from Bud Caddell, SVP and Director of Digital Strategy at Deutsch LA. It defines key terms like digital strategy, digital strategist, and core concepts. It explores what a digital strategy and strategist are, essential concepts like insights, cultural tensions and category conventions, and what deliverables a digital strategist produces. The document is intended to educate young practitioners entering the field of digital strategy.
How Google Works
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
The Search for Meaning in B2B Marketing
B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?
Destaque (19)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters
Semelhante a PPA Breakfast Briefing: Sprylab Technologies & Procurement Leaders
Programmatic digital marketing
1) Programmatic advertising has seen significant growth and is now essential for successful digital brand marketing, with the industry growing 56% in 2013. 2) Programmatic allows brands to connect with audiences at scale in real time through personalized messages and reach billions of online adults globally. 3) The rapid growth of mobile programmatic advertising and cross-screen capabilities are helping marketers shift to integrated cross-device campaigns.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
Programmatic Buying for Performance Marketers: Fact vs. Myth
This document provides information about programmatic buying for performance marketers. It begins by debunking some common myths about programmatic, such as that it is only real-time bidding or too tedious to set up. The document then discusses how programmatic, especially real-time bidding on ad exchanges, can provide scale for performance advertisers. It also notes that programmatic works best for user-based targeting rather than content-based targeting. Several case studies are presented showing how specific advertisers achieved better returns on investment and lower costs per installation through programmatic. Opt-in video/rewarded video is highlighted as one of the most effective monetization methods.
Forget ad blocking, user experience is a big deal - Digiday WTF Ad Blocking N...
The document discusses how improving ad creative quality can positively impact user experience with advertising and reduce ad blocking. It notes that according to surveys, the majority of users feel ad creative has the biggest impact on their experience, rather than ad format or site placement. The document advocates that marketers allocate more resources to creative production and testing dynamic, personalized creative to improve relevancy for users. It also provides examples of how to optimize creative for different industries and platforms like mobile video.
AdRoll-State-of-the-Industry-UK
This document provides an overview and key findings from a survey of over 200 UK marketers on the topics of retargeting, programmatic advertising, and performance marketing. Some of the main findings include:
- 95% of marketers expect programmatic ad budgets to increase or stay the same.
- 42% of marketers see social media as the hottest topic in retargeting.
- 58% of marketers plan to increase their mobile advertising budget in 2016.
- 75% of marketers feel that solving attribution is critical to marketing success.
Where it's App: The State of Mobile in the U.K
Sociomantic Labs provides programmatic advertising solutions that enable advertisers to deliver personalized dynamic ads across online, mobile web, and apps using first-party customer data. This results in increased reach, new customers, and loyalty. The document then provides statistics on mobile usage in the UK and how apps are increasingly used to research products and make purchases, such as 49% of smartphone shoppers using apps weekly and 45% of consumers having made an in-app purchase. However, many apps are also unused or rarely used after being installed.
Dive Video: Part 1
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
Nielsen's maximizing digital roi bootcamp presentation
The American public is consuming more video content across various platforms each month. On average, Americans now consume 224 hours of content per month on TVs, computers, and mobile devices, an increase of 7 hours from the previous year. Mobile devices and digital platforms experienced the highest growth in consumption. As more devices become connected, the number of connected devices is expected to increase dramatically by 2020. However, measuring the effectiveness of advertising on new platforms like mobile remains a challenge due to issues with accuracy, frequency of impressions, and comparability of metrics across platforms. Nielsen is working to address these challenges and better understand cross-platform reach and effectiveness of advertising.
Ami_mobility_service
Mobile technology is becoming ubiquitous, with over 1 billion users expected by 2013. Mobility can increase sales and productivity, transform shopping experiences, and allow companies to stay connected to customers 24/7. It provides various benefits like increased revenues and profits. Successful mobile strategies align business objectives with the needs of the mobile workforce and choose the right delivery platform. AMI's L2M framework allows rapid integration of applications across platforms to meet industry mobility needs. Case studies show how mobility solutions from AMI helped companies like SAAB monitor field operations remotely, allowed Yamaha to increase its user portal access on mobile, and helped IC Science connect more healthcare professionals through a mobile forum application.
CAN_q2_2015_Finalized_v6
Videology is a leading provider of software for converged TV and video advertising. Their science-based technology enables customers to manage, measure, and optimize digital video and TV advertising across different screens. In the first half of 2015, 45% of video campaigns in Canada ran on more than one device, up from 39% in the second half of 2014, showing increasing use of cross-screen campaigns. Advertisers overwhelmingly chose to buy campaigns using a reserved, fixed price model similar to TV, with 97% of campaigns bought on a guaranteed CPM basis. The top five advertising categories on Videology's platform were CPG, auto, pharma, retail, and alcohol.
The Business of APIs: Your 100-Day API Business Plan
Sure, APIs are a technology. But APIs are part of a value chain, and every value chain is becoming infused with APIs that drive business results. What does it take to create a business strategy that makes the most of APIs? There are clear patterns for success that will enable you to get ahead of change—rather than react to competitors and disruptors.
We cover:
- why APIs are becoming an indispensable part of the value chain
- how APIs open new opportunities for business growth
- three things you should do in the next 100 days
Kiosked Brightcove Webinar US
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Video Marketing For Small Business
Video marketing is an effective strategy for small businesses to increase their online visibility and drive conversions. There are over 200 billion online videos viewed globally each month, and video content performs significantly better across key metrics like search engine rankings, email open rates, and click-through rates compared to text-based content. Additionally, online video viewership continues to grow substantially each year as more content is consumed on mobile devices like smartphones and tablets. For small businesses, creating and sharing engaging video marketing content should be a priority to connect with customers and boost business objectives.
How mobile connectivity is changing marketing_MillwardBrown
The document discusses how mobile connectivity is changing brand marketing to consumers. It finds that consumers, especially younger generations, are spending more time on their smartphones and tablets than desktop computers or TV. As a result, brands are changing their marketing strategies to focus more on mobile platforms. The document presents research showing that integrated multi-screen campaigns across TV and digital are more effective than campaigns using individual channels alone. It recommends that brands mobilize their owned media, include mobile advertising in all plans, and experiment with new forms of mobile connected marketing to leverage the opportunities of mobile and avoid falling behind competitors.
Appia's Predictions for Mobile Advertising Trends in 2014
This webinar was presented on December 12, 2013. We took a deep dive into 6 trends that we see really moving the needle for mobile marketers in 2014. To listen to the full recording, click here: https://vimeo.com/user19192623/review/81748822/5e4771098b
Join The Digital Marketing Evolution
Originally presented in Toronto at Proforma's Lunch n' Learn held at the PPPC show on 01/30/2015. Enjoy a 90-minute Lunch and Learn presentation series on the Digital Evolution of Marketing and find out how you can maximize your marketing with the power of digital media.
5 Immersive Video Trends | #SpectrecomTalks
This document discusses 5 emerging video trends for 2018:
1. Immersive video web design using 360-degree and VR experiences.
2. Increased use of live streaming for events before, during, and after they occur.
3. Personalized video content through tools like video email personalization.
4. Interactive and shoppable video experiences to encourage purchases.
5. Growth in over-the-top (OTT) apps to deliver TV-like video content to consumers in their living rooms.
IAB Europe Virtual Programmatic Day Deck
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Digital Perspectives from the Creative Agency Front Lines
This presentation shares survey results from 300 creative agency professionals about how they view trends in mobile, digital, and interactive marketing. The findings are very informative for any mobile app development agency or any mobile marketing professional who is considering making effective content marketing tools.
programmatic Buying in Mobile Advertising
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
Semelhante a PPA Breakfast Briefing: Sprylab Technologies & Procurement Leaders (20)
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?
Programmatic Buying for Performance Marketers: Fact vs. Myth
Programmatic Buying for Performance Marketers: Fact vs. Myth
Forget ad blocking, user experience is a big deal - Digiday WTF Ad Blocking N...
Forget ad blocking, user experience is a big deal - Digiday WTF Ad Blocking N...
Nielsen's maximizing digital roi bootcamp presentation
Nielsen's maximizing digital roi bootcamp presentation
The Business of APIs: Your 100-Day API Business Plan
The Business of APIs: Your 100-Day API Business Plan
How mobile connectivity is changing marketing_MillwardBrown
How mobile connectivity is changing marketing_MillwardBrown
Appia's Predictions for Mobile Advertising Trends in 2014
Appia's Predictions for Mobile Advertising Trends in 2014
Digital Perspectives from the Creative Agency Front Lines
Digital Perspectives from the Creative Agency Front Lines
Último
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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◇申请留学生创业基金
留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Último (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
PPA Breakfast Briefing: Sprylab Technologies & Procurement Leaders
- 1. PPA Breakfast Briefing Sprylab Technologies & Procurement Leaders How to improve production efficiencies, increase reach and monetise content of your digital publications
- 2. How to improve production efficiencies, increase reach and monetise content of your digital publications 24.03.17 SPRYLAB technologies GmbH 2
- 3. Be successful! 24.03.17 SPRYLAB technologies GmbH 5 TRENDS MONETISE REACH PRODUCTION EFFICIENCY+
- 4. Trends
- 5. 24.03.17 SPRYLAB technologies GmbH 5 Mobile media consumption trends VIDEOS MOBILE FIRST QUALITYC
- 6. 24.03.17 SPRYLAB technologies GmbH 6 Mobile media consumption trends VIDEOSMOBILE FIRST QUALITYC of all media consumption happens on mobile devices, about 80% via apps 66% increase every year in the number of app users 50% Mobile usage overtook desktop usage 2014 increase in purchase intent due to video ads 97% of executives rather watch video than read text 59% of mobile users consume videos frequently 28% of 18-35-year olds connect the quality of an app with the quality of the services of a company 55% prefer reading short articles, and 51% longer ones 49% more reach and loyalty through continuous publishing 5x
- 7. Reach
- 8. 24.03.17 SPRYLAB technologies GmbH 8 Reach your audience Engaging Content Mobile Optimisation App Marketing Suitable Frequency
- 9. Engaging Content • Unique content not available elsewhere • Enhanced with interactions & animations • Intuitive user interface • Frequently updated • Encourages engagement and sharing 24.03.17 SPRYLAB technologies GmbH 9
- 10. Mobile Optimisation • Specifically designed for tablet & phone • Great user experience (no PDF) • Easy to navigate • Ability to bookmark and save pages • Fast to load, smooth transitions between pages • Able to view content offline 24.03.17 SPRYLAB technologies GmbH 10
- 11. Suitable Frequency • Continuous publishing • Short vs. long content • Timely updates • Content fed from central CMS/DAM 24.03.17 SPRYLAB technologies GmbH 11
- 12. 24.03.17 SPRYLAB technologies GmbH 12 Suitable Frequency NEW
- 13. App Marketing 24.03.17 SPRYLAB technologies GmbH 13 Budget to market app Freemium/ Premium models Social media sharing Recommendations
- 14. Monetise
- 15. Monetise your app / app content 24.03.17 SPRYLAB technologies GmbH 15 • Subscription models • Freemium/Premium mixture • Cross-linking of content • QR-codes • Coupons • Intelligent paywalls • Advertisement
- 16. Monetise your app / app content 24.03.17 SPRYLAB technologies GmbH 16 Subscription Models Intelligent Paywalls Advertisements
- 18. Besides growing your revenue, efficiently publishing is key SPRYLAB technologies GmbH PIXEL-PERFECT WORKFLOW SEMI-AUTOMATED WORKFLOW AUTOMATED WORKFLOW
- 19. Levers for efficient production 24.03.17 19 MOBIL FIRST CONTENT REUSE SPRYLAB technologies GmbH AUTO- MATION ANALY- TICS SOFT- WARE
- 20. EXAMPLE: AUTO BILD 24.03.17 SPRYLAB technologies GmbH 20 INTERACTIVE APP NEWSSTAND & NEWSFEED ISSUE BASED PUBLISHING VIA APP NEWSSTAND ARTICLE BASED PUBLISHING VIA APP NEWSFEED
- 22. Many examples to learn from
- 23. John Rahim, Senior Sales & Marketing Manager UK John.rahim@sprylab.com | sprylab.com