1. [email_address] SPIBA visit, July 27, 2011

4. Taste sensations since 1891 1891 Karl Fazer opened a confectionery at Kluuvikatu 3 in Helsinki 1894 The manufacture of chocolate and confectionery began 1908 The Fazer trade mark was registered 1922 Fazer Blue was born 1924 The manufacture of biscuits began 1930 Restaurant business was started at Kalastajatorppa Fazer has a long history in creating taste sensations

6. Taste sensations since 1891 2000 Cloetta Fazer AB was formed 2001 Fazer acquired the Danish Wip Personalerestauranter A/S and Fazer Bakeries started operations in Latvia and Lithuania 2002 Fazer acquired Lövångerbröd AB. The remaining shares in Fazer Biscuits were sold. Fazer Amica started in Norway. 2003 Fazer acquired a majority in the catering company Adviso Meny AS. A new bakery was opened in Lappeenranta. 2004 Fazer built up a new operations model and renewed its brand strategy. 2005 Fazer acquired the Zvezdny bakery in Moscow. In early the 21st century, the business expanded and became more international

7. Taste sensations since 1891 2006 Fazer acquired the St. Petersburg -based Abela Services CIS, SIA NokrokoA in Latvia and KantineRingen As in Norway. 2007 The bakery business in Russia was separated to form its own division. Fazer opened a new service kitchen, the first of its kind, in Tallinn. 2008 Cloetta Fazer AB (publ) was split up and Fazer Confectionery was integrated into Fazer Group. 2010 Fazer restructured its organisation. Four divisions were merged into two business areas: Fazer Bakeries & Confectionery and Fazer Food Services.

8. Strong Market Positions Across the Region 2010 (estimate) Finland FF # 1. (53 %) FB # 1. (33%) FC # 1 (39%) Sweden FF # 2. (28 %) FB # 2 . (28 %) FC # 4. (8%) Demark FF # 2. (15 %) FC # 11. (2%) Norway FF # 4. (10 %) FC # 11. (2%) The Nordic countries Fazer Food Services - 1. (28 %) Fazer Bakeries– 1 (20%) (fresh bread) Fazer Confectionery – 3 (11%) Baltic countries FB # 3. (16%) FC # 8. ( 4%) Russia # 1. (7%) St Pete # 1. (35%) Moscow # 2. (~13%)

9. Turnover outside Finland, M€

10. Turnover by country

13. Unique Business and strong Brand Portfolio Confectionery Bakeries Restaurants and concession Food Services Fazer Group Concepts Fazer brand-related Local brands Local brands

15. Fazer “House of Brands” Corporate brand Restaurant, café and contract catering brands Bakery product umbrella brands Chocolate and confectionery umbrella brand Product brands Local concepts (Bistro Amica, Hava Java, Wip, Kantineringen) Product brands

18. Employees by country, %

22. Corporate responsibility at Fazer

28. Fazer in Russia: Hlebny Dom Smolenskaya production site Murinskoe production site Vasileostrovsky production site Zvezdny production site BKK Neva production site Moscow St. Petersburg Centralized functions (based at Smolenskaya site) Acquisition in 1997 Acquisition in 2002 Acquisition in 2003 Acquisition in 2009 Acquisition in 2005 Hlebny Dom