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How to Make Your Website More Engaging Workshop 05/14/2013
New Media Training Series:
Looking for Engagement Features in NonProfit Websites
These resources are also listed (and linked) online here: http://www.alexjbconsulting.com/npo-engagement/
In preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health-
related non-profit websites for how they made use of a variety of features.
Here are the features we considered:
 Social Media, easy sharing
 Mobile-friendliness
 Visually rich content, such as photos, video, infographics, charts, illustrations
 User-contributed content (comments)
 Content that invites response
 Expand/Collapse sections, like with FAQs
And the sites:
Global Fund for Women – responsive design, lots of photos, video sharing campaigns, hero sliders, Pinterest and
other soc med, rolling asks on thank-you pages
San Francisco AIDS Foundation – Facebook commenting, hero sliders, photos, addthis sharing, content cross-
linking
AIDS.gov – social media linkage; embedded twitter feed; graphics for health education (with clever Pinterest
connection)
Health Initiative for Men - Super gold star for interactivity! Fun ‘quiz’ to help people identify their risk level
Greater Than AIDS - heavy use of imagery, clearly representing their target ethnicity; huge homepage slider;
floating social sharing widget
Food Water Watch – Factory Farm Map - Really rich, interactive data-driven map that presents as very simple, easy
to use.
World Wildlife Fund – great responsive design, gorgeous photography, all content shareable, How You Can Help
feature on every page
Charity:Water – terrific use of infographics and video (Why water? Page)
Malaria No More – modal window to promote current campaigns, elegant simplicity, tells the user exactly what they
should do

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CALPACT Training: Engagement Features in Non Profit Websites

  • 1. How to Make Your Website More Engaging Workshop 05/14/2013 New Media Training Series: Looking for Engagement Features in NonProfit Websites These resources are also listed (and linked) online here: http://www.alexjbconsulting.com/npo-engagement/ In preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health- related non-profit websites for how they made use of a variety of features. Here are the features we considered:  Social Media, easy sharing  Mobile-friendliness  Visually rich content, such as photos, video, infographics, charts, illustrations  User-contributed content (comments)  Content that invites response  Expand/Collapse sections, like with FAQs And the sites: Global Fund for Women – responsive design, lots of photos, video sharing campaigns, hero sliders, Pinterest and other soc med, rolling asks on thank-you pages San Francisco AIDS Foundation – Facebook commenting, hero sliders, photos, addthis sharing, content cross- linking AIDS.gov – social media linkage; embedded twitter feed; graphics for health education (with clever Pinterest connection) Health Initiative for Men - Super gold star for interactivity! Fun ‘quiz’ to help people identify their risk level Greater Than AIDS - heavy use of imagery, clearly representing their target ethnicity; huge homepage slider; floating social sharing widget Food Water Watch – Factory Farm Map - Really rich, interactive data-driven map that presents as very simple, easy to use. World Wildlife Fund – great responsive design, gorgeous photography, all content shareable, How You Can Help feature on every page Charity:Water – terrific use of infographics and video (Why water? Page) Malaria No More – modal window to promote current campaigns, elegant simplicity, tells the user exactly what they should do