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SPARKS
With URex, You Relax!



                        1
Video of Advertisement




                         2
Content
 Competitive Landscape   Original, Creative &
                         Innovative
 Final Idea
                         Market Research
 Prototype
                         Business Plan
 How it solves the
 problem




                           With URex, You Relax!
                                                3
Competitive Landscape
What do you use to clear hair/unwanted
particles from the shower drains?
 Water
 Bare Hands
 Clippers
 Plastic gloves/bags




                       With URex, You Relax!
                                           4
Final Idea: URex Version 4.0

                          Retractable
                            Handle




                 With URex, You Relax!
                                        5
Prototype




            With URex, You Relax!
                                6
Packaging




            With URex, You Relax!
                                7
Packaging




            With URex, You Relax!
                                8
How URex solves the pain?


Do not need to clear the dirty particles and hair every
day
Do not need to get in direct contact with the dirty
particles




                                  With URex, You Relax!
                                                          9
Original? Creative? Innovative?

 Original
   Improvisation done on the lid
   Can be lifted
 Creative
   Uses sieve instead of holes
   Retractable handle


                                   With URex, You Relax!
                                                       10
Original? Creative? Innovative?


 Innovative
   Adaption from available product in the market
   Simple mechanism




                                 With URex, You Relax!
                                                     11
Finances
    Cost of 1 URex (Bulk Price)
       Items                                      Cost
     Materials:
                      Sieve                      S$1.50
                     Handle                      S$0.10
                                    Sub-total    S$1.60
    Packaging:
                  Plastic Ziplock                S$0.20
                     Manual                      S$0.10
                      Cover                      S$0.80
                                    Sub-total    S$1.10
                                      Total      S$2.70


                                              With URex, You Relax!
                                                                  12
Finances
   Cost of 50 URex
      Items                                                   Cost
    Materials:
                  Sieve(S$1.50 x 50)                        S$75.00
                  Handle(S$0.10 x 50)                        S$5.00
                                                Sub-total   S$80.00
   Packaging:
                 Plastic Ziplock(S$0.20 x 50)               S$10.00
                  Manual(S$0.10 x 50)                        S$5.00
                  Cover(S$0.80 x 50)                        S$40.00
                                                Sub-total   S$55.00
                                                  Total     S$135.00

                                                  With URex, You Relax!
                                                                       13
Market Research
Do you think our selling price of S$4.90 is
reasonable?
  Yes
  No




                          With URex, You Relax!
                                              14
Finances

Selling Price: S$4.90

 Breakeven Point = 135/4.90
                 = 28 URex

                 With URex, You Relax!
                                     15
Sales & Marketing


Advertisement
Direct sales




                With URex, You Relax!
                                    16
Sales & Marketing
Contacted NTUC




                 With URex, You Relax!
                                     17
Sales & Marketing


         Video of Mocca




                          18
Sales & Marketing
    Post Advertisements on Mocca




                                   19
Satisfied Customers




          Not only 1!
                        With URex, You Relax!
                                            20
Satisfied Customers



     We have 50!

               With URex, You Relax!
                                   21
Finances
               Sparks’ Pte Ltd
           Profit & Loss Statement
    Account                            $

    Revenue
                  50 x S$4.90       S$245.00
  Less Expenses
                  50 x S$2.70       S$135.00

                    Profits          S$110.00

                                With URex, You Relax!
                                                    22
Market Research


We conducted a follow-up survey with buyers after
                usage of URex.




                             With URex, You Relax!
                                                    23
Market Research
  Do you feel that URex is useful?
                                     % of respondents




                       With URex, You Relax!
                                                        24
Market Research
Would you recommend this product to others?




                                % of respondents




                          With URex, You Relax!
                                                   25
Market Research
  What improvements you want to see?




          Detachable handle


          Colours and Sizes



                        With URex, You Relax!
                                            26
THE END!

     With URex, You Relax!
                         27

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