Charrette: Intro to Terry Square

1. Terry Square,
Hartford
SNEAPA 2015
Charrette

2. Charrette Agenda
• Thursday
• 9:00 to 10:00 am-Charrettes 101
• 11:30 am to 12:45 pm- Overview of Charrette, Terry Square, Hartford
• 2:15 to 3:45 pm- Focus on Economic Development
• 4:00 to 5:15 pm- Focus on Placemaking
• Friday
• 9:45 to 11:00 am- Putting the Pieces Together
• 1:45 to 3:15 pm- Show and Tell

3. Questions to Consider
 Once we complete the streetscape planned, how do we then
position this area on the market to attract developers (also
considering perception of this area)
 What we should be doing as a city, as a community to reposition
ourselves
 Food disparity/desert- could we do something here, position this
area to solve that problem?

4. You Are Here
Where are we

5. Where are we

6. Driving North from Downtown

7. Terry Square

8. Terry Square- 1992

9. Terry Square- Now

10. Terry Square- Now

11. ESRI
Tapestry

12. ESRI Tapestry

13. Income for
Zip Code

14. Age for
Zip Code

15. Age for
Zip Code

16. Terry Square, “It takes a Village”

17. The CT Main Street Network
12 Professionally Managed Main Street Districts
27 General Members
2 Regional Members, representing 27 communities

18. The CT Main Street Network
ctmainstreet.o
rg
▪ Workshops & Training
▪ Networking Events
Downtown Update
Downtown Link
E-Newsletters of the
CT Main Street Center
ADVOCACY &
PUBLIC POLICY
COMMUNICATION
S & VISIBILITY

19. The Main Street Four Point Approach
Organization
Restoring Civic Value
Design
Restoring Physical Value
Promotion
Restoring Social Value
Economic Vitality
Restoring Economic Value

20. Collaborating Organizations
Library
Civic Orgs
Faith-based
Colleges/Universities
(interns)
City and State
Planning & Zoning
Architectural Review
Committee
Historic District,
Conservation Commissions
Rails to Trails Committee
CONNDOT
EDC
Recreation Dept
Destinations
Other organizations
Econ Dev Commission
Business Council
Housing Authority
Local Banks, Realtors

21. Main Street utilizes a preservation & place-
based
economic development strategy.

22. Main Street districts
must be managed.

23. How Revitalization Works
From Turning Around Downtown – Christopher Leinberger
1. Capture your vision – declare your intent
2. Develop a strategic plan
3. Forge a healthy private/public partnership
4. Make the right thing easy
5. Establish a district management/partnership mechanism
6. Create a catalytic development company

24. How Revitalization Works
From Turning Around Downtown – Christopher Leinberger
Determine the right mix of uses:
• Housing rental/for-sale, market rate/affordable
• Local serving retail strategy
• Arts & Entertainment
• Office

25. Westville Village Renaissance Alliance
Vision Statement
At the base of majestic West Rock, Westville
Village is an inviting historic neighborhood
center within the city of New Haven. Nestled
between active parks and greenways, this
walkable, sustainable community blends the
best of small town living with a dynamic urban
setting.
Westville Village is a vibrant social, cultural and
economic hub where residents and visitors of all

26. D e n s i t y
we have nothing to fear but fear itself…

27. Placemaking
Legacy Cities – Lincoln Institute
 A process for activating great public spaces
 “Activation” the process of drawing &
retaining users to a space
 Keys to successful placemaking:
 Strong partnerships
 Managing great public spaces
 Celebrating unique community
character

28. Placemaking
Legacy Cities – Lincoln Institute
 Stakeholder engagement
 Programming and management
 Clustering and density of key activities
 Connectivity and accessibility to major bus routes, bike lanes,
transit
 Start small
 Less pedestrians = require more investment to transform the
surroundings

29. The Micro Business Incubator (MBI)
• Bring Training to the
Businesses
• On-Site
• One-to-One
• Individualized Service &
Solutions
• Mutual Learning Experience
• Service Learning
Framework

30. MBI: Implementation
• Implement Solutions
• Business Planning
• Loan Applications
• Financial Literacy
• Marketing
• Technology
• Hardware/Software
• Virtual Training
• Websites/E-Commerce
• Follow-Up

31. Qualitative Impact: Students
• Experiential Learning
(Hands-on)
• Application of Textbook
Knowledge
• Career Readiness
• Business Acumen
• Community
Engagement

32. Qualitative Impact: Business Owners
• Access to “Free”
Consulting Services
• Reliable Support
Structure
• Business Network
Effect
• Exposure to
Diversity
• Expanded Market
and Clientele Base

33. Quantitative Impact of
MBI 2002-2015
Businesses Served 125
Students Involved 393
Volunteer Hours 49,773
Number of Loans Closed 28 ($2,820,000)
Number of Jobs Created 215 +
Total Private Investment $94,000,000. +

34. Partners
• Upper Albany Main Street
• University of Hartford
• Metro Hartford Alliance
• City of Hartford CDBG
• Saint Francis Hospital
• Travelers
• Hartford Foundation for
Public Giving
• Bank of America

35. Recipe for Success
Trust
Mission Fit
Accountability
Accessibility
Desire to Improve
Capacity
Reciprocity
Administrative Support
Faculty Champion
Student Involvement

36. Essential Connections
 Within the district – for pedestrians,
between interdependent businesses
 From the district to adjacent
neighborhoods
 From the Ranch House to the train station
 One public realm – many rights of way
(feet, bikes, buses, cars, trolleys?)

37. Powerful Partnerships
 City and State leaders and departments
 Local businesses
 Neighbors and neighborhood groups
 Churches, community groups
 Schools/colleges
 Who will be the organizing catalyst?

38. www.ctmainstreet.org

39. 2008 Terry Square
Trident Plan

54. What could be…..

62. Hartford
1896

63. Hartford
1951

64. Terry Square 1965

65. Terry Square
1986