Part 1: Overview of Social Media & Associations. Part 2: Screen grabs to accompany tutorial on how-to use iGoogle to manage social media.

1. Social Media: An Overview for Association Publishers Rex Hammock Hammock Inc. Hammock.com Association Publishing & Media Conference Pre-Conference Workshop June 3, 2009 Washington DC

13. Passion is not limited to one medium, one channel, one platform, one URL.

16. Social Media

17. Social Media ?

18. ( Identity

19. ( ( Expression !

20. ( ! Community

21. ( Identity

22. ( Identity

23. ( ! ( Word word ( ( ( ( (

24. Blog Twitter Flickr YouTube Delicious Meetup ( ! ( Word word ( ( ( ( (

25. ( !

26. ( ! Facebook MySpace Ning LinkedIn

27. ( ( Word word

28. ( ( ( Word word

29. Examples Position the Passion

30. Examples Photos of PWCs shared on Flickr: 20,000+ Videos of PWCs shared on YouTube: 8,000+ PWC ride maps shared on Google Maps: 100+ Discover and participate in the existing passion- focused communites.

31. Fill your site with the passion of the community.

32. Examples

33. Examples

34. Examples

35. Examples Using iGoogle to manage Social Media

36. Examples

37. Examples

38. Examples

39. Examples

40. Examples

41. Examples

42. Examples

43. Examples

44. Examples

45. Examples

46. Examples

47. Examples

48. Examples

49. Examples

50. Examples

51. Examples

52. Examples

53. Examples

54. Examples rexhammock @ gmail .com RexBlog.com @r