Powered locally by The Kola Aluko Foundation and Nokia this past February, Social Media Week Lagos 2014 examined the tools, technologies and emerging trends that are changing the ways we live, work and play on an ever more connected continent. This report outlines key metrics and outcomes of the week. To learn more about Social Media Week Lagos visit: http://socialmediaweek.org/lagos/ Social Media Week Lagos is produced by AFRIKA21 and Dragon Africa.

1. OVERVIEW + REPORT
A CONNECTED AFRICA IS THE FUTURE
Powered locally by The Kola Aluko Foundation and Nokia this
past February, we examined the tools, technologies and
emerging trends that are changing the ways we live, work and
play on an ever more connected continent.

2. #SMWLAGOS 2014 REPORT
produced by AFRIKA 21 & DRAGON AFRICA
FEBRUARY 17 - 21
POWERED LOCALLY BY
CONTENTS
ABOUT SMW LAGOS
A YEAR IN REVIEW
2014 PARTNERSHIPS
GLOBAL FOOTPRINT
2014 STATS
HONORABLE MENTIONS
SPEAKERS
SPECIAL EVENTS
HIGHLIGHTS
MASTERCLASSES
#55FORWARD
CONTACT US
Africa’s Largest Social Media Gathering...Vision For A Connected Future.
Dragon Africa & AFRIKA 21 were delighted to host Social Media Week Lagos for the 2nd year. With 141
events held in 25 venues across the city and upwards of 10,000 attendees, the 2014 edition of SMW
Lagos delivered on its promise of a bigger, better & more connected event!

3. LAGOS
OBI ASIKA, Chairman of the SMW Lagos Advisory Board
NGOZI ODITA, Executive Director of SMW Lagos
“Our mission is to help people and organizations connect through collaboration, learning and the sharing of
ideas and information. SMW Lagos is the space for African individuals and organizations utilizing social media
In 2014 SMW Lagos has again surpassed all expectations, delivering superior
value and engagement, this unique platform has already delivered enormous
traction to brands, professionals, students, media and other organizations track-
ing important trends in mobile, social, digital and this connected world we now
live in, if you ever wondered if Africa is connected, SMW Lagos provides that
answer with a resounding Yes, Thank you Lagos for making our conference a
global success.

4. NDADA VAZ, Communications Director of SMW Lagos
Social Media Week Lagos is a world class conference with Africa’s brightest minds that is largely
free and open to the public. SMW Lagos is where a diverse audience of learners, creators and
sophisticated, hyper-connected influencers from around the world gather to explore a wide range
of topics including mobile technology, education, entertainment, travel and hot-button national
politics.
The 2014 edition of SMW Lagos lived up to its hype and was ‘Bigger, Better, and More Connected’
than ever. From our bold unifying theme : A CONNECTED AFRICA IS THE FUTURE, to record
breaking attendee numbers and the launch of our 55FORWARD initiative, SMW Lagos 2014 cap-
tured, curated and shared meaningful ideas, trends and best practices for digital-age collabora-
tions on the African continent.
With the support of our partners and sponsors SMW Lagos 2014 re-imagined the traditional busi-
ness/tech conference format in favor of an experience that was more meaningful, more innovative,
more insightful, more connected and downright more fun than any other event of its kind.
Social media and communications technology is constantly changing the ways we work, live,
create and connect and we are counting on our community to continue to share with our team
new ideas for the future. With a highly successful -and über social- sophomore year under our
belts we’re already looking forward to 2015 and are committed more than ever to building a con-
ference that explores just how important being connected to the world is for 21st century Africans!
produced by AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT A YEAR IN REVIEW

5. D
RAGON
AFRICA
GLOBAL HEADLINE SPONSOR
CITY HEADLINE SPONSOR
PRODUCERS Kola Aluko Foundation is a
Nigerian foundation aiming
to inspire, mentor and
support future generations
of Africa leaders. Its core
values are humility, respect,
resourcefulness, resilience
and mentorship. KAF’s
founder Kola Aluko is the
and an Executive Director of
Atlantic Energy as well as a
founder and shareholder in
Seven Energy. His career
spans over 20 years in oil
and gas with the last 10
years concentrating on
Exploration and Production.
SMW Lagos is proud to have Nokia as the
Global Headline Sponsor for 2014. Nokia
brings best-in-class devices and solutions
to the market together with leading
enterprise technology partners. Together
Nokia delivers a range of unbeatable
businesses of all sizes.
#SMWLAGOS 2014 REPORT

6. produced by
CITY SUPPORTING SPONSORS
HUB SPONSOR
AFRIKA 21 & DRAGON AFRICA
Social Media Week Lagos provides global brands with unique and compelling
ways to engage with some of Africa’s most hyper-connected influencers#SMWLAGOS 2014 REPORT

7. produced by
MEDIA PARTNERS
AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT

8. produced by
VENUE PARTNERS
NETWORK SUPPORTERS
AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT

9. NEW YORK CITY
BARCELONA
HAMBURG
COPENHAGEN
MILAN
BANGALORE
LAGOS
TOKYO
45K
12K
34,000
41K
19K
25K
4K
16K
GLOBAL FOOTPRINT
Social Mentions Numbers By City
#SMWLAGOS 2014 REPORT

10. produced by AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT
FEBRUARY ‘14 STATS
OF STREAMED VIDEO VIEWED
SPEAKERS
25140
EVENTS
VENUES
160M
60K
SOCIAL
297
HOURS12,370
REACH
PARTICIPANTS
12K
LAGOS
95
TWITTER
EVENT
PARTNERS3,000K
14
2
The SMW audience is made up of senior
marketers, founders & entrepreneurs, influencers,
and digitally connected consumers.
Businesses represented at SMW span most
industries and range from small & medium sized to
the world’s largest and most high profile brands.
5.4K
19.91% 3.60% 3.68% 3.70% 2.86% 3.68% 1.80% 3.60%
COMPANY SIZE OF ATTENDEES
1-10 11-50 51-200 201-500 501-1000 1001-5K 5001-10K 10000+
INDUSTRY
PARTIES
HACK-A-THONS
Marketing, Advertising, PR & Communications 32.2%
Media & Publishing 13.4%
Information Technology & Services 9.5%
Arts & Entertainment 4.7%
Education 4.2%
Non-profit 3.8%
Other 32.2%
#lagos

11. MENTIONS
As a speaker at #SMWfootprints and an event organizer
#SMWearlybird SMW Lagos has in its 2 years become the main
arena for meeting and networking with peers in the tech field;
which is ground zero of the future Nigeria. - @Akintundedisu
I am really pleased to be back at SMW Lagos and
must extend my compliments to Obi Asika and his
amazing team. It is no mean feat to bring such a
strong brand to Nigeria and keep it here....Current
trends in social media can be utilized to make a
- Omobola Johnson, ITC Minister
...the level of engagement from the
Lagos community was inspiring to
see. Hearing these new perspec-
tives on how social media and
technology is shaping the lives of
African people, how it's changing
government and giving the youth in
Africa a new voice is a powerful
message to the rest of the world. -
Toby Daniels, Founder SMW
The multi dimensional, cross channel,
simultaneous seamless program execution, is
in itself a fait accompli. However, the avid
insightful interactions that cuts across socio
economic divides; the quality content and
knowledge exchange, are the true gifts of this
benevolent experience. Uncommon! And very
essential to fuel and prosper today's Lagos. -
Aminat Gbajabiamila, CEO, Ginger
Hospitality Company Ltd.
The SMW team is the most organized, professional
and generous team ever. They made the whole expe-
rience enjoyable and, I'm already looking forward to
next year! - Osayi Emokpae Lasisi, Mindshare Comm.
My #SMW14 experience was amazing
and packed. Far more inclusion,
valuable masterclass sessions, and
priceless networking. I'm glad to have
made it down from Dublin to Lagos -
better weather too. - @NubiKay,
TechAfri.ca
Social Media Week
Lagos is an excellent
platform that educates
the public on the
media. SMW14 was a
great opportunity for us
at 3Invest to reinstate
our belief in New
Media...This is a limitless
relationship for us. -
Ruth Obih, CEO, 3Invest
Nigeria has a future...
We just need someone
or something to
connect the dots and
#SMW14 was it. SMW
Lagos and Nokia, made
it possible for us to
connect and brainstorm.
- Kraftmatiks, DJ +
Redbull Music Academy
Alumni
Rocnation understands that social and mobile drive
everything in Africa and we are here partnering with
the SMWLagos team to further that conversation and
build direct bridges to explore new ways of engaging
this enormous opportunity. - Briant Biggs, RocNation
Social Media Week Lagos is like the Super Bowl...the time spent building new
connections, getting your work more visibility and trading valuable ideas is
priceless. - Joshua Ihejiamaizu, #SMWLagosHealth panelist
It was such an insightful, knowledgeable and great feeling to
be a part of a mass movement/community that utilizes social
media to promote, shout out, educate and most importantly
help bring the world a lot closer. - Ejidayo Oguneye, panelists
Women Entrepreneurs

12. NOTABLE PARTICIPANTS
SPEAKERS
Tomi Davies
CEO, TechnoVision
Biola Alabi
Director, MNET Africa
Jason Njoku
Founder, iROKO
Femi Oke
Journalist, Al Jazeera
Mojisola Rhodes Japheth Omojuwa
Journalist
Bilikiss Adebiyi
CEO, We Cyclers
Russell Southwood
Balancing Act Africa
Morin Oluwole
Business Lead, Facebook
Blossom Nnodim
Founder, #AdoptATweep
Ed Keazor
Historian, Eagle House
Yemi Adamolekun
Director, EiE Nigeria
Mark Essien
CEO, Hotels.NG
Sim Shagaya
CEO, Konga
Audu Maikori
CEO, Chocolate City Ent.
Don Jazzy
CEO, Mavin Records
Jackie Aina
Beauty Blogger
'Gbenga Sesan
Activist, PIN
Omobola Johnson
Minister ITC, FRN
Tolu “Toolz” Oniru
Host, Beat 99.9FM

13. SPECIAL EVENTS
PoP Beach Club helped SMW
start with the #SMWEarlyBird
Beach Party. Attendees
boarded tiny boats to be
whisked away to a private
island for a colorful day of
fun in the sun.
Sunday
Monday
140 EVENTS. 7 DAYS. 25 VENUES. COUNTLESS CONNECTIONS.
Ginger Tapas hosted
an exclusive dinner for
SMW Advisory Board
members, partners &
the SMW Lagos Team.
produced by AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT
‘Shoot...Eat...Repeat!’
hosted by Nokia was
an evening of food &
photos celebrating
the launch of the
Lumia 1520.
An Evening with Leaders
explored how social
media is impacting life
nation wide. A star panel
incl. Yemi Adamolekun,
Tomi Davies, Andrew Alli
& Hon. Omobola
Johnson, ICT.
Nigerian Broadcast Commission presented The Future of Television a
Conversation with Emeka Mba at the SMW Lagos Headquarters.
iROKO CEO Jason Njoku’s
‘Key Convo’ with BAA’s
Russell Southwood was
standing room only and
event for our daily “Eat
With Innovators”
Breakfast keynote series.

14. #SMWTravelAfrica Day
featured an awesome panel
of multi national bloggers
titled ‘There's an App for
that! How Smartphone Apps
are changing Travel in Africa’
presented by US based start-
up Rare Customs .
Girl Hub Nigeria presented
‘CODE RED: African
Women Rising in Media
and Tech’ at A Whitespace.
The event was wildly
successful galvanizing
hundreds of women to
make their voices heard.
Tuesday
Wednesday
#SMWMusicAfrica
Day returned for a
second year.
Powered by Beat
99.9FM the day
long event featured
movers and shakers
of Africa’s urban
music industry
chatting about the
impact of social
media and tech.
Al Jazeera’s Femi
Oke headlined
Tuesday at SMWHQ
with a interactive
‘Africans In The
Stream’ Keynote.
Forbes Africa presented ‘The
Business of Entertainment,
Now Social’ featuring
industry heavyweights such
as Don Jazzy, Sasha P and
Biola Alabi. The panel was
moderated by Nkiru Asika
and Obi Asika.
Thursday
Friday
The Y! #Tech100 Networking
red carpet event honored
the brightest minds in
Nigeria’s tech eco-system
spotlighting the visionaries
at SPARK, the Co-Creation
Hub and more.
Club Pravada hosted
the beta launch
party for Gbamm! -
A Social Network for
Football Fans
created by
techpreneur Ayo Alli.
UK beauty maven Eryca
Freemantle & Yets Asika led
#smwBeautyAfrica Day with ‘The
Future of Beauty: Re-imagining
Africa Through Social Media’
panel followed by a surprise
announcement of a new joint
venture beauty & hair platform.
The Innovators Bankers Breakfast Presented by Stanbic IBTC dug deep into the future
of digital banking in Nigeria and how it can help boost financial inclusion.

15. Saturday
The Big Quiz
The Digital Church
Techcabal Startup Battlefield
Afrika 21 Radio Live: A Tweet Up!
Natural Hair: The Social Media Connection
The Power of Advocacy using Social Media
iGroove Digital Media Seminar: Digital Relevance In Africa
#smwlagoslive: Beat 99.9 Fm Presents Alternative Soul Night
I Just Got Back! Building Bridges For The Nigerian Diaspora
Afritickets.com and Tripican.com Presents: Tickets of Life
Celebrating Freedom of Speech on
Social Media never sounded so good!
EiE Nigeria hosted an enchanting
night of music and spoken word
featuring Seun Kuti at Freedom Park.
The popular
#AdoptATweep
networking and
educational event
hosted a virtual
session live from the
capital city of Abuja.
RELOADED introduces Augmented Reality! When print goes digital and what it means for the ecosystem
First Bank Presents: 120 Years Of History. Great Nigerians You Never Knew With Emeka ‘Ed’ Keazor
Passnownow.com: How Nigerian Secondary School Students Are Moving To Digital
Impact of Social Gamifications on Delivering Wonderful Campaign Results
Ovie Brume Foundation Presents- Life: Through The Lens Of Lagos Youth
Synergy: The Influence of Social Media in 21st Century Entrepreneurship
Beauty Unmasked Presented By My Makeup, Bella Naija And Ndanitv
SSlounge + Ekofootball.com Presents: Sports Meets Entertainment
Decoded Presents: Music Discovery in the Digital Age
HIGHLIGHTS

16. MASTERCLASSES
Practical hands-on and how-to knowledge.
Attendees lined the corridor
in this standing room only
event to hear award-winning
public relations pro Claudine
Moore deliver an executive
level masterclass on using
social media to create a
great corporate reputation
backed by a case study from
Moguldom Media Group .
Advertising Sales manager
Riccardo Pasqualotto
covered the basics of
Mobile Advertising In
Nigeria for brands on the
popular 2GO platform.
Blogger Luvvie Ajayi , better
known by her wildly popular
social media persona
Awesomely Luvvie led an
engaging masterclass
teaching blogging newbies
practical tips to grow ‘From
Beginner to Boss!’
produced by AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT

17. #55FORWARD
Côte d’Ivoire
Ghana
Kenya
55 COUNTRIES. 1 CONTINENT. COUNTLESS CONNECTIONS.
#55FORWARD ambassadors
Frédéric Tapé, Sharon Obuobi
and Philip Ogola speak with
Al-Jazeera’s Femi Oke during
the #55FORWARD salon session
at Social Media Week Lagos.
Social Media Week is built on the belief that we should better
understand how technology is providing new inspiration for how we
live, work and create. For 2014, Social Media Week Lagos introduced
the #55FORWARD campaign as a way to bring all of the continent into
its February activities. The campaign, focused on highlighting the
work of innovators from each of the 55 African nations, was an
opportunity to really show this year’s theme “A connected Africa is the
future” at work.
Ambassadors selected for the 2014 event, we are organizing online
events, projects and other activities that keep each of us connected.
#55FORWARD Ambassadors
Côte d’Ivoire
Frédéric Tapé (AMN
Co-Working Space)
Bacely YoroBi (SocialSpot)
Democratic Republic of
Congo
Ndiaga Seck (UNICEF DRC)
Ghana
Sharon Obuobi (African &
Afro-Diasporan Art Talks)
Ato Ulzen-Appiah (Ghana
Think Foundation)
Kenya
Philip Ogola (TimeOut
Media Ltd)
Benard Adongo (Kijicho
Interactive Limited)
Madagascar
Andriankoto Ratozamanana
(Habaka Madagascar
Innovation HUB)
Senegal
Fatou Binetou Dia (UNICEF
West and Central Africa
Karima Grant (ImagiNation
Afrika)
South Africa
Rushay Booysen (Fingo
Festival)
Tanzania
Paul Bomani (AIM Group)
Hafiz Juma (AIM Group)
Zambia
Mazuba Kapambwe (The
Fest Gurus)
Mukuka Mayuka (circa1964)
Diaspora
Tayo Akinyemi (Afri-labs)
produced by AFRIKA 21 & DRAGON AFRICA
#SMWLAGOS 2014 REPORT

18. ADVISORY BOARD
Yinka Adegoke
Deputy Editor, Billboard
Marcus Glover
CEO, The Glu Agency
Claudine Moore
Founder, C Moore Media
Nnenna Onyewuchi
Founding Partner, BlackBox
Seyi Akinwunmi
Lagos State Football Assoc.
Briant Biggs
Mobile Strategies, Roc Nation
Stephen A. Newton
CEO, DataBridge Africa Uche Pedro
CEO, Bella Naija
Ayo Alli
Director, Illa Sports Media
Kojo Annan
Founder, Africa 10
Matthew Dawes
CEO, All Amber
Tonye Cole
Ceo, Sahara Energy
Leslie Kasumba
Channel O Africa
Taj Onigbanjo
CEO, Africa Digital Media
Alex Okosi
Senior VP, Viacom Intl.
Mark Redguard
CMO, Spinlet
Chris Ubosi
Director, Beat 99.9FM
Dr. Akudo Ikemba
CEO, Friends Africa
Emeka Mba
Director, NBC
Social Media Week Lagos would not be possible without the guidance and ongoing support
from our Advisory Board. Our board is a collection of game changers, connectors, community
builders, business leaders, entrepreneurs, thought leaders and practitioners who are pushing
Africa forward. Their collaborations help make Social Media Week Lagos a reality.
Bolanle Austen-Peters
Founder, Terra Kulture

19. www.socialmediaweek.org/lagos@smwlagos facebook.com/smwlagos
LAGOS@SOCIALMEDIAWEEK.ORG
OBI ASIKA - Chairman of the Advisory Board
NKIRU ASIKA - Executive Producer
TOLA ODUNSI - Strategic Partnerships
TEDDY AZIKE - Logistics & Operations Manager
AYO ROTIMI - Social Media Manager
NGOZI ODITA - Co-Founder & Executive Director
N’DADA VAZ - Communications Director
DELPHINE FAWUNDU BUFORD - Content Production
NIAMA SANDY - Project Coordinator
RAQUEL WILSON-SOW - #55Forward Director
OUR TEAM
Thank you for your consideration. If you’d like to
learn more about Social Media Week Lagos or to
get Involved send us an email!
produced by AFRIKA 21 & DRAGON AFRICA