SlideShare uma empresa Scribd logo

Yomego: The Social Media Agency at SMWF

•
•
Social Media World Forum
Social Media World Forum

Yomego present at Social Media World Forum Europe 2011 (http://www.socialmedia-forum.com/europe/).

NegóciosTecnologia
1 de 29
Baixar para ler offline
Yomego: Specialists • Strategy • Insight • Delivery • Monitoring
Selection of clients
Top 50 Brands in Social Media And why some are doing so much better than others
2011: Born social? Eric Schmidt: “In two years, smartphone sales will surpass PC sales” Forrester: Tablet sales will surpass laptop sales by 2015
Brands: The Social Media Challenge • Not instinctive • Two-way dialogue • Real time • Can’t plan • Find their own voices
Stakes are high
Social media & ROI • What is the value of a Facebook friend? • How does social tie in with wider marketing KPIs? • What proportion of results can be attributed? • The tools are there, stats aplenty, but what do they actually tell us?
Data + Human Analsis = SMR
Revisiting the Interbrand 100 • Leadership • Stability • Market • Support • International • Trend • Protection
SMR Top 5 Source: Top 50 brands in social media, NMA supplement in conjunction with Yomego & Alterian
eBay #1? • One of the longest established brand-led communities • The community is largely self-policing • Innovative projects like Group Gifts (ties in FB, Paypal) • Full-time staff blogger Richard Brewer Hay is the social spokesperson • eBay Ink sellers promotes users who harness social media to drive business forward
Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers, website social media makeover Dell, #12 – The great success story
Automotive brands are getting it This sector is strongly represented: Ford, Toyota, Honda, Ferrari, Hyundai, Mercedez-Benz, Porsche & Volkswagen all featured
Some luxury brands get it Gucci, #6
Some luxury brands don’t Moet & Chandon, not listed
Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube
Common Themes from Top 50 Community building
Common Themes from Top 50 Co-creation of Ideas
Common Themes from Top 50 Exclusive Benefits
Common Themes from Top 50 Bringing Fans Closer
Common Themes from Top 50 Embracing customers as content creators
No one-size-fits-all strategy Apple rely on strength of product and its fans Nintendo ignores facebook – they rely on YouTube Gucci reinforces aspirational values via facebook
Yomego: SMR • Our exclusive Social Media Reputation (SMR) services tracks data in real-time and provides analysis • 29,000 social sources tracked via SM2 • Customised dashboard includes competitor analysis • Sentiment validated by human team • Monthly report provides context and prioritised list of recommendations in tune with wider marketing activities • Feed results back into campaign and refine execution phase
Social Media Reputation • Top 50 Brands revealed with NMA MySocialMediaReputation.com • Or check out SMR League Table via homepage of www.nma.co.uk
Q&A? The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699
Yomego: The Social Media Agency at SMWF

Recomendados

Yomego - social changing brand reputation
Yomego - social changing brand reputationYomego - social changing brand reputation
Yomego - social changing brand reputationReputation Online
 
Gamification
GamificationGamification
GamificationGed Carroll
 
Sim wharton 030811_final
Sim wharton 030811_finalSim wharton 030811_final
Sim wharton 030811_finalAndrea Harrison
 
Social media & Digital tools
Social media & Digital toolsSocial media & Digital tools
Social media & Digital toolsShow To Clients
 
Social Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh Conference
 
Social Media Now Law Enforcement Pres
Social Media Now Law Enforcement PresSocial Media Now Law Enforcement Pres
Social Media Now Law Enforcement PresFanscape
 
Contests and Promotions for Social Media
Contests and Promotions for Social MediaContests and Promotions for Social Media
Contests and Promotions for Social MediaThomas Armitage
 
Social Media
Social Media Social Media
Social Media ←ครђเรђ Batra
 

Recomendados

Yomego - social changing brand reputation
Yomego - social changing brand reputationYomego - social changing brand reputation
Yomego - social changing brand reputationReputation Online
 
Gamification
GamificationGamification
GamificationGed Carroll
 
Sim wharton 030811_final
Sim wharton 030811_finalSim wharton 030811_final
Sim wharton 030811_finalAndrea Harrison
 
Social media & Digital tools
Social media & Digital toolsSocial media & Digital tools
Social media & Digital toolsShow To Clients
 
Social Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh Conference
 
Social Media Now Law Enforcement Pres
Social Media Now Law Enforcement PresSocial Media Now Law Enforcement Pres
Social Media Now Law Enforcement PresFanscape
 
Contests and Promotions for Social Media
Contests and Promotions for Social MediaContests and Promotions for Social Media
Contests and Promotions for Social MediaThomas Armitage
 
Social Media
Social Media Social Media
Social Media ←ครђเรђ Batra
 
Marketing your niche tours slide share
Marketing your niche tours slide shareMarketing your niche tours slide share
Marketing your niche tours slide shareCatherine Heeg
 
Global Social Media Content Sharing
Global Social Media Content SharingGlobal Social Media Content Sharing
Global Social Media Content SharingOgilvy
 
Does Your Brand Speak Emoji?
Does Your Brand Speak Emoji? Does Your Brand Speak Emoji?
Does Your Brand Speak Emoji? Falcon.io
 
Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Barbara Curtis
 
Facebook - Strategic Planning
Facebook - Strategic PlanningFacebook - Strategic Planning
Facebook - Strategic PlanningHari Kumar
 
Measuring social media ROI in Afirca
Measuring social media ROI in AfircaMeasuring social media ROI in Afirca
Measuring social media ROI in AfircaJoe Otin
 
Sysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
 
The Great Debate: Social Media Influencers vs. Celebrity Endorsers
The Great Debate: Social Media Influencers vs. Celebrity EndorsersThe Great Debate: Social Media Influencers vs. Celebrity Endorsers
The Great Debate: Social Media Influencers vs. Celebrity EndorsersAnton Diaz
 
Viapoint at SMWF
Viapoint at SMWF Viapoint at SMWF
Viapoint at SMWF Social Media World Forum
 
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms Social Media World Forum
 
How can Meltwater Buzz help monitor your brand?
How can Meltwater Buzz help monitor your brand?How can Meltwater Buzz help monitor your brand?
How can Meltwater Buzz help monitor your brand?Social Media World Forum
 
Paddington Bear and Meltwater Buzz
Paddington Bear and Meltwater Buzz Paddington Bear and Meltwater Buzz
Paddington Bear and Meltwater Buzz Social Media World Forum
 
Making social work for big brands at SMWF.
Making social work for big brands at SMWF. Making social work for big brands at SMWF.
Making social work for big brands at SMWF. Social Media World Forum
 
Meltwater Group
Meltwater Group Meltwater Group
Meltwater Group Social Media World Forum
 
Synthesio Microsoft presentation at SMWF 2012
Synthesio Microsoft presentation at SMWF 2012 Synthesio Microsoft presentation at SMWF 2012
Synthesio Microsoft presentation at SMWF 2012 Social Media World Forum
 
Community Managers versus Social Media Managers
Community Managers versus Social Media ManagersCommunity Managers versus Social Media Managers
Community Managers versus Social Media ManagersIdea to IPO
 
Cory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningCory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningBrent Leary
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands ZipcastWikibrands
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An IntroductionDharamveer Nimiwal
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSAFred von Graf
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Institute for Transformative Leadership
 

Mais conteúdo relacionado

Mais procurados

Marketing your niche tours slide share
Marketing your niche tours slide shareMarketing your niche tours slide share
Marketing your niche tours slide shareCatherine Heeg
 
Global Social Media Content Sharing
Global Social Media Content SharingGlobal Social Media Content Sharing
Global Social Media Content SharingOgilvy
 
Does Your Brand Speak Emoji?
Does Your Brand Speak Emoji? Does Your Brand Speak Emoji?
Does Your Brand Speak Emoji? Falcon.io
 
Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Barbara Curtis
 
Facebook - Strategic Planning
Facebook - Strategic PlanningFacebook - Strategic Planning
Facebook - Strategic PlanningHari Kumar
 
Measuring social media ROI in Afirca
Measuring social media ROI in AfircaMeasuring social media ROI in Afirca
Measuring social media ROI in AfircaJoe Otin
 
Sysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos
 
The Great Debate: Social Media Influencers vs. Celebrity Endorsers
The Great Debate: Social Media Influencers vs. Celebrity EndorsersThe Great Debate: Social Media Influencers vs. Celebrity Endorsers
The Great Debate: Social Media Influencers vs. Celebrity EndorsersAnton Diaz
 

Mais procurados (8)

Marketing your niche tours slide share
Marketing your niche tours slide shareMarketing your niche tours slide share
Marketing your niche tours slide share
 
Global Social Media Content Sharing
Global Social Media Content SharingGlobal Social Media Content Sharing
Global Social Media Content Sharing
 
Does Your Brand Speak Emoji?
Does Your Brand Speak Emoji? Does Your Brand Speak Emoji?
Does Your Brand Speak Emoji?
 
Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010Foew Social Media Presentation Jan 2010
Foew Social Media Presentation Jan 2010
 
Facebook - Strategic Planning
Facebook - Strategic PlanningFacebook - Strategic Planning
Facebook - Strategic Planning
 
Measuring social media ROI in Afirca
Measuring social media ROI in AfircaMeasuring social media ROI in Afirca
Measuring social media ROI in Afirca
 
Sysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come TogetherSysomos Monthly Webinar September - Sysomos and Expion Come Together
Sysomos Monthly Webinar September - Sysomos and Expion Come Together
 
The Great Debate: Social Media Influencers vs. Celebrity Endorsers
The Great Debate: Social Media Influencers vs. Celebrity EndorsersThe Great Debate: Social Media Influencers vs. Celebrity Endorsers
The Great Debate: Social Media Influencers vs. Celebrity Endorsers
 

Destaque

Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms Social Media World Forum
 
How can Meltwater Buzz help monitor your brand?
How can Meltwater Buzz help monitor your brand?How can Meltwater Buzz help monitor your brand?
How can Meltwater Buzz help monitor your brand?Social Media World Forum
 
Synthesio Microsoft presentation at SMWF 2012
Synthesio Microsoft presentation at SMWF 2012 Synthesio Microsoft presentation at SMWF 2012
Synthesio Microsoft presentation at SMWF 2012 Social Media World Forum
 

Destaque (7)

Viapoint at SMWF
Viapoint at SMWF Viapoint at SMWF
Viapoint at SMWF
 
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
Text 100 & IBM at SMWF 2012: Social Media & B2B Comms
 
How can Meltwater Buzz help monitor your brand?
How can Meltwater Buzz help monitor your brand?How can Meltwater Buzz help monitor your brand?
How can Meltwater Buzz help monitor your brand?
 
Paddington Bear and Meltwater Buzz
Paddington Bear and Meltwater Buzz Paddington Bear and Meltwater Buzz
Paddington Bear and Meltwater Buzz
 
Making social work for big brands at SMWF.
Making social work for big brands at SMWF. Making social work for big brands at SMWF.
Making social work for big brands at SMWF.
 
Meltwater Group
Meltwater Group Meltwater Group
Meltwater Group
 
Synthesio Microsoft presentation at SMWF 2012
Synthesio Microsoft presentation at SMWF 2012 Synthesio Microsoft presentation at SMWF 2012
Synthesio Microsoft presentation at SMWF 2012
 

Semelhante a Yomego: The Social Media Agency at SMWF

Community Managers versus Social Media Managers
Community Managers versus Social Media ManagersCommunity Managers versus Social Media Managers
Community Managers versus Social Media ManagersIdea to IPO
 
Cory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningCory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningBrent Leary
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands ZipcastWikibrands
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An IntroductionDharamveer Nimiwal
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSAFred von Graf
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation Jessica Sappenfield
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
 
2013 magnify aims presentation
2013 magnify aims presentation2013 magnify aims presentation
2013 magnify aims presentationdmadetroit
 
Social Business Imperative Women's President Organization
Social Business Imperative Women's President OrganizationSocial Business Imperative Women's President Organization
Social Business Imperative Women's President OrganizationLiz Bullock
 
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolContent Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolMarketing CoPilot - Marie Wiese
 
Social Roles in the Enterprise - PRSA CenTex
Social Roles in the Enterprise - PRSA CenTexSocial Roles in the Enterprise - PRSA CenTex
Social Roles in the Enterprise - PRSA CenTexAmy Tennison
 
Phil Penton – Social Media for Dealerships
Phil Penton – Social Media for DealershipsPhil Penton – Social Media for Dealerships
Phil Penton – Social Media for DealershipsSean Bradley
 

Semelhante a Yomego: The Social Media Agency at SMWF (20)

Community Managers versus Social Media Managers
Community Managers versus Social Media ManagersCommunity Managers versus Social Media Managers
Community Managers versus Social Media Managers
 
Cory Hartlen, Next-level Listening
Cory Hartlen, Next-level ListeningCory Hartlen, Next-level Listening
Cory Hartlen, Next-level Listening
 
Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference? Community Management vs Social Media Management - Whats The Difference?
Community Management vs Social Media Management - Whats The Difference?
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An Introduction
 
Social Media Measuring for PRSA
Social Media Measuring for PRSASocial Media Measuring for PRSA
Social Media Measuring for PRSA
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
CheapOAir Social Media Presentation
CheapOAir Social Media Presentation CheapOAir Social Media Presentation
CheapOAir Social Media Presentation
 
Lecture 8 future of mpr
Lecture 8 future of mprLecture 8 future of mpr
Lecture 8 future of mpr
 
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...
 
Future of 'Social Media' - 2012
Future of 'Social Media' - 2012Future of 'Social Media' - 2012
Future of 'Social Media' - 2012
 
2013 magnify aims presentation
2013 magnify aims presentation2013 magnify aims presentation
2013 magnify aims presentation
 
Ad Club Presentation
Ad Club PresentationAd Club Presentation
Ad Club Presentation
 
Shifting storefronts final
Shifting storefronts finalShifting storefronts final
Shifting storefronts final
 
8.19.15
8.19.158.19.15
8.19.15
 
Social Business Imperative Women's President Organization
Social Business Imperative Women's President OrganizationSocial Business Imperative Women's President Organization
Social Business Imperative Women's President Organization
 
Content Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business toolContent Marketing Workshop: How to make social media a useful business tool
Content Marketing Workshop: How to make social media a useful business tool
 
Social Roles in the Enterprise - PRSA CenTex
Social Roles in the Enterprise - PRSA CenTexSocial Roles in the Enterprise - PRSA CenTex
Social Roles in the Enterprise - PRSA CenTex
 
Phil Penton – Social Media for Dealerships
Phil Penton – Social Media for DealershipsPhil Penton – Social Media for Dealerships
Phil Penton – Social Media for Dealerships
 

Mais de Social Media World Forum

What the ASA remit means to social media at SMWF.
What the ASA remit means to social media at SMWF.What the ASA remit means to social media at SMWF.
What the ASA remit means to social media at SMWF.Social Media World Forum
 
Facebook: It's more than Social Media at SMWF
Facebook: It's more than Social Media at SMWFFacebook: It's more than Social Media at SMWF
Facebook: It's more than Social Media at SMWFSocial Media World Forum
 
Transforming Social Media Data into Actionable Business Intelligence
Transforming Social Media Data into Actionable Business Intelligence Transforming Social Media Data into Actionable Business Intelligence
Transforming Social Media Data into Actionable Business Intelligence Social Media World Forum
 
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...Social Media World Forum
 
The Importance of Privacy and Security at SMWF
The Importance of Privacy and Security at SMWF The Importance of Privacy and Security at SMWF
The Importance of Privacy and Security at SMWF Social Media World Forum
 
Social Media Management by Dominic Sparkes at SMWF
Social Media Management by Dominic Sparkes at SMWF Social Media Management by Dominic Sparkes at SMWF
Social Media Management by Dominic Sparkes at SMWF Social Media World Forum
 

Mais de Social Media World Forum (9)

Growing up in the digital world at SMWF
Growing up in the digital world at SMWF Growing up in the digital world at SMWF
Growing up in the digital world at SMWF
 
What the ASA remit means to social media at SMWF.
What the ASA remit means to social media at SMWF.What the ASA remit means to social media at SMWF.
What the ASA remit means to social media at SMWF.
 
Facebook: It's more than Social Media at SMWF
Facebook: It's more than Social Media at SMWFFacebook: It's more than Social Media at SMWF
Facebook: It's more than Social Media at SMWF
 
Transforming Social Media Data into Actionable Business Intelligence
Transforming Social Media Data into Actionable Business Intelligence Transforming Social Media Data into Actionable Business Intelligence
Transforming Social Media Data into Actionable Business Intelligence
 
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...
Social Media Monitoring: Challenges & Key Insights Effective Monitoring Can D...
 
Business Communities 2.0
Business Communities 2.0 Business Communities 2.0
Business Communities 2.0
 
The Importance of Privacy and Security at SMWF
The Importance of Privacy and Security at SMWF The Importance of Privacy and Security at SMWF
The Importance of Privacy and Security at SMWF
 
Social Media Management by Dominic Sparkes at SMWF
Social Media Management by Dominic Sparkes at SMWF Social Media Management by Dominic Sparkes at SMWF
Social Media Management by Dominic Sparkes at SMWF
 
Social Media and Modern PR at SMWF
Social Media and Modern PR at SMWFSocial Media and Modern PR at SMWF
Social Media and Modern PR at SMWF
 

Último

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...lizamodels9
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 

Último (20)

Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

Yomego: The Social Media Agency at SMWF

  • 1.
  • 2. Yomego: Specialists • Strategy • Insight • Delivery • Monitoring
  • 4. Top 50 Brands in Social Media And why some are doing so much better than others
  • 5. 2011: Born social? Eric Schmidt: “In two years, smartphone sales will surpass PC sales” Forrester: Tablet sales will surpass laptop sales by 2015
  • 6. Brands: The Social Media Challenge • Not instinctive • Two-way dialogue • Real time • Can’t plan • Find their own voices
  • 8. Social media & ROI • What is the value of a Facebook friend? • How does social tie in with wider marketing KPIs? • What proportion of results can be attributed? • The tools are there, stats aplenty, but what do they actually tell us?
  • 9.
  • 10. Data + Human Analsis = SMR
  • 11. Revisiting the Interbrand 100 • Leadership • Stability • Market • Support • International • Trend • Protection
  • 12. SMR Top 5 Source: Top 50 brands in social media, NMA supplement in conjunction with Yomego & Alterian
  • 13. eBay #1? • One of the longest established brand-led communities • The community is largely self-policing • Innovative projects like Group Gifts (ties in FB, Paypal) • Full-time staff blogger Richard Brewer Hay is the social spokesperson • eBay Ink sellers promotes users who harness social media to drive business forward
  • 14. Technology brands get it Samsung, #9 – 3D projections, YouTube takeovers, website social media makeover Dell, #12 – The great success story
  • 15. Automotive brands are getting it This sector is strongly represented: Ford, Toyota, Honda, Ferrari, Hyundai, Mercedez-Benz, Porsche & Volkswagen all featured
  • 16. Some luxury brands get it Gucci, #6
  • 17. Some luxury brands don’t Moet & Chandon, not listed
  • 18.
  • 19. Strong Brands Integrate Social And this time, it’s more than just uploading your advert to YouTube
  • 20. Common Themes from Top 50 Community building
  • 21. Common Themes from Top 50 Co-creation of Ideas
  • 22. Common Themes from Top 50 Exclusive Benefits
  • 23. Common Themes from Top 50 Bringing Fans Closer
  • 24. Common Themes from Top 50 Embracing customers as content creators
  • 25. No one-size-fits-all strategy Apple rely on strength of product and its fans Nintendo ignores facebook – they rely on YouTube Gucci reinforces aspirational values via facebook
  • 26. Yomego: SMR • Our exclusive Social Media Reputation (SMR) services tracks data in real-time and provides analysis • 29,000 social sources tracked via SM2 • Customised dashboard includes competitor analysis • Sentiment validated by human team • Monthly report provides context and prioritised list of recommendations in tune with wider marketing activities • Feed results back into campaign and refine execution phase
  • 27. Social Media Reputation • Top 50 Brands revealed with NMA MySocialMediaReputation.com • Or check out SMR League Table via homepage of www.nma.co.uk
  • 28. Q&A? The Lighthouse 70 Mitchell Street, Glasgow G1 3LX w. www.yomego.com t. +44 (0) 141 582 0600 f. +44 (0) 141 582 0699