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Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder

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In his SocialMedia.org Health case study presentation, Spectrum Health System's Michael Yoder discusses how they used animated video to engage with employees and share social media guidelines.

He shares the challenges his organization had to overcome and important tips for success.

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Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder

  1. 1. Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings Spectrum Health System Michael Yoder Using animated video to share social media guidelines
  2. 2. 2 Using Animated Video to Share Social Media Guidelines Michael Yoder June 22, 2016
  3. 3. Perspective •  Orientation •  Social media was blocked •  Inappropriate use of social media •  SharePoint 3
  4. 4. 4 Problem •  Policy & Guidelines •  Engage •  Protect •  Heavy Handed
  5. 5. 5 The Weeds Worked with creative agency ■  Researched ideas ■  Narrowed down ideas and examples Series of three videos ■  General ■  Doctors/Providers ■  Nurses
  6. 6. 6 The Weeds
  7. 7. 7 The Weeds
  8. 8. 8 The Weeds
  9. 9. 9 The Weeds Legal Compliance RiskHR Review
  10. 10. 10 The Weeds Knowledge ■  8 questions ■  Pass/Fail ■  Formatting
  11. 11. 11 The Weeds The content was formatted and uploaded into the learning system.
  12. 12. 12 The Weeds Promoted the new video via our Intranet site on the front page and via the social media group page ■  Calls ■  Emails ■  Intranet Main Page ■  Social Media group ■  Face-to-Face ■  SHLI Online
  13. 13. Executive buy-in and support 13 The Weeds
  14. 14. 14 The Weeds Progress ■  1 Day – 270 to 1,500 ■  15,000+/61% ■  Recognition
  15. 15. 15 What we learned Executive champion ■  Most important Review by intended audience ■  Get rid of jargon and bias ■  Perspective ■  Ownership Go for it ■  Never, never, never give up
  16. 16. 16 What’s next? Physicians/Provider Guidelines ■  Final version reviewed & approved ■  Distribution Nurses Guidelines ■  Design, story boards & script approved ■  Voice over ■  Animator ■  Reviews & revisions
  17. 17. 17 Using Animated Video to Share Social Media Guidelines Michael Yoder @mdyoder LinkedIn.com/in/mdyoder michael.yoder@spectrumhealth.org
  18. 18. health.socialmedia.org/meetings Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings Learn more about past and upcoming Member Meetings

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