IIFL Holdings Limited is an Indian financial services company headquartered in Mumbai that was founded in 1995. It was originally called Probity Research and Services Private Limited, providing research on the Indian economy and businesses. Over time, it transformed into its current structure and brand. IIFL offers a wide range of financial products and services through its various subsidiaries, and has over 2500 offices across India. It has received several awards for its performance and growth in the Indian brokerage industry.
3. IIFL Holdings Limited is an Indian financial services
company which is headquartered in Mumbai, India. The
organisation was founded on October 18, 1995 by Nirmal
Jain and R. Venkatraman.
The company was founded as Probity Research and Services
Private Limited which provided research on the Indian
economy, businesses and corporate.
Probity Research and Services Private Limited
=> Probity Research and Services Limited
=> India Infoline Distribution Company Limited
=> India Infoline Limited
=> IIFL Holdings Ltd
4. To know the brokerage system of the share market
To know how the value of shares is calculated.
To know the various factors on which prices of shares fluctuates.
To analyse the changes in trading procedures after the exchange shifted from outcry system
to online trading system.
To know the various services provided by the India Infoline Limited.
To know how IIFL is best service providers as a stock broker in the region.
To study about whether people are satisfied with IIFL and management system or not.
To know about the awareness of the consumers towards stock brokers and share market.
To study the market share of India Infoline Ltd in the Share market and identify the areas of
competitive advantage over other players
To study about consumer awareness and satisfaction, about operational Services and
procedures of India Infoline ltd.
To study about the difficulties faced by the clients/trades while trading with India Infoline.
To know about the preferences and interest of potential investors in stock market.
Understanding the various activities in an E- Broking firm.
To analyse the financial market and the share movements in order to study the prospects of
investing in a particular stock or sector.
5. Vision
To become the most respected company in the financial services space
in India.
Values
Growth
Integrity
Fairness
Transparency
Service orientation
Brand Positioning
5paisa= “It’s all about money, honey”.
realigned our positioning from “Knowledge is the Edge” to “When
it’s about Money”.
6. Cash market
• Equity shares trading
platform
• Mutual fund
distribution
• Insurance distribution
• Depository services
• Portfolio management
services (PMS)
• Investment banking
• Bonds
• Initial Public Offer
(IPO)
Commodity
market
• Commodities Trading
platform
• Derivatives- metallic
and agarian products
• Loans and Mortgages
- gold loans , home
loans and other loans
Others
• Structured products
• Credit finance and
securities
• Research reports
• Asset management
• Wealth management
• Offshore Investments
• Real Estate Advisory
• Capital Market
advisory
7. Dedicated Team
World-class Research made simple for our clients
Easy Access and Complete Account Transparency
Dedicated Customer Service
Top-of-the-line Dealing Desk
Customized Investment Strategies
Creation of a customized financial strategy
Diversification of assets based on a formal process of asset
allocation
Active tracking, monitoring and review of portfolios
Creation of private trusts
Tax planning
Estate planning
Structuring of family wealth
8. Secure order by voice tool dial-n-
trade.
Automated portfolio to keep track of
the value of your actual purchases.
24x7 voice tool access to your trading
account.
Personalized price and account alerts
delivered instantly to your cell phone
&email address.
Special personal inbox for order and
trade confirmations.
Online customer service via web chat.
Anytime ordering.
9. India Infoline Ltd.
India Infoline Finance Limited
India Infoline Insurance
brokers Ltd.
India Infoline Commodities
Ltd.
IIFL Assets management
company & IIFL MF
IIFL Private Wealth
management Ltd.
IIFL (Asia) Pte Ltd.
IIFL Inc. (US) investment
Advisors Ltd.
IIFL (UK)
IIFL Multi National Company
10. Mr. Nirmal Jain Chairman, IIFL Holdings Limited
Mr. R. Venkataraman Managing Director, IIFL Holdings Limited
Mr. Arun Kumar
Purwar
Independent Director ,IIFL Holdings Limited since March 2008
Ms. Rajashree Nambiar Chief Exexcutive Officer IIFL Holdings Limited since March 2015
(Newly appointed)
Mr. Nilesh Vikamsey Independent Director, IIFL Holdings Limited since February 2005
Ms Geeta Mathur Independent Director ,IIFL Holdings Limited since September 2014
Dr. Subbaraman
Narayan
Independent Director ,IIFL Holdings Limited since July 2012
Mr. Sunil Kaul Non Executive Director , IIFL Holdings Limited since November 2011
Mr. Chandran
Ratnaswami
Non Executive Director ,IIFL Holdings Limited since May 2012
Mr. Kranti Sinha Independent Director ,IIFL Holdings Limited since January 2005
11. Business Vertical Head Corporate Functions
Chairman Nirmal Jain Managering Director R.Venkataraman
International Operation Bharat Parajia Strategy Aniruddha Dange
Wealth Management Karan Bhagat Compliance R.Mohan
Offshore Asset Management Amit Shah Finance Amit Mehendale &
Parag Shah
Institutional Equities H. Nemkumar Operation &
Customer Services
Narendra Jain
Investment Banking Nipun Goel Human Resources Pallab Mukherji
Consumer Finance Rajshree
Nambiar
Technology Sushil Tolani
Housing Finance Monu ratra Marketing Arun Malkani
PMS & Retail Broking Prasanth
rabhakaran
Treasury B.S.Amarnath
Financial Production
Distribution
Mukesh Singh Audit Upendra Jaiswal
12. International offices
( countries)
Regional offices (States) Branch offices
(Lucknow)
Singapore North- Delhi and Chandigarh Alambagh
Dubai South- Bangalore, Chennai, Hyderabad Hazatganj
USA East- Kolkata Butler Colony
UK West- Mumbai, Pune, Ahmadabad Gomti Nagar
Geneva Indira Nagar
Hong Kong Chowk
Mauritius Mahanagar
Sri Lanka Aminabad
Switzerland Rajajipuram
13. Top HR of IIFL group are:
Mr. Jerry Tauro,
Mr. Pallab Mukherji,
Ms. Priya Dhariya and
Mr. Reetesh Chaturvedi
14. MONETARY HR PRACTICES NON-MONETARY HR PRACTICES
Compensation paid through cheques Grievance handling and redressed mechanism of employees. It has 3 levels:
Primary level
Secondary level
Higher internal machinery level
Fringe benefits-
Employee life insurance
Employee and his / her family medical
and health insurance
Travelling allowances on corporate trips
Commissions on extra work
Food expenses
Employee quarterly training programs-
NISM Exams have to be cleared by each employee
Workshops conducted on building relationship with the customers
Seminar on Financial Inclusion
Panel discussions on new financial changes expected in future in the economy
Cash coupons and prizes for best
employee (Employee Contest who
completes the sales target)
Fair practice code of conduct is followed
Create transparency and trust among employees
Open door policy is followed
Induction programme for new employee (runs for 15days)
Celebration of Corporate Day (mostly take place in 2nd quarter)
Regular conference calls from R & D department
Technical helping mails to the employees from IT department.
Awards and Recognition
Online attendance report enquiry and other relevant issues through company’s HR Information
System
IIFL BUZZ newspaper quarterly published for highlighting the achievement employees and
internal management
17. Name IIFL (GOLD LOAN Branch)
Location Lucknow, Alambagh
Year of existing office 2006
Nature of work IIFL Gold Loan and IIFL Retail Brokering
Branch Manager (stock brokering) Mr. Vivek Singh
Assistant Relationship Managers Mr. Nimesh Nagar
Mr. Mohmmmed Ruhel
Mr. Rajesh Upardhay
Mr. Rakesh Kumar
Branch Manager (gold loan) Mr. Naval Misra
Assistant Managers Ms. Garima Singh
Ms. Anu Rawat
Ms. Sapna Singh
Mr. Sanjay Tiwari
Mr. Ram Bakshi Singh
Mr. Ram Prasad Yadav
Operational Head Mr. Sandeep Garg
Number of employees work 7- stock brokering department
7- gold loan department
1- Operational department
4- clerical staffs
18.
19. STRENGTHS
Wide range of financial
products availability.
Successful implementation of
diversification of business model.
Online portal’s successful branding as
“5paisa.com”.
Have over 2500 offices in India in over 500
cities.
First Indian brokerage house to get
membership of Singapore Exchange.
IIFL has been awarded the ‘Best Broker,
India’, ‘Most improved brokerage, India’,
‘Fastest Growing Equity Broking House’.
Provide payout margin money facility after
1week of opening DEMAT account.
Charge low brokerage in both intraday
trade and delivery trade.
Provides both type mode of trade i.e. online
and offline trade.
Provide good customer services.
WEAKNESS
High risk exposure as seen by
conservative population.
Less emphasis on advertising causes lack
of brand visibility in Indian market.
Only target to limited number of high and
upper medium income groups.
No intraday tick by tick charts in Investor
Terminal (IT).
Learning trading terminal is little hard on
IndiaInfoLine.
20. OPPORTUNITIES
High income group in urban
cities.
More penetration into the
growing cities and in rural
areas.
Make the potential investors
aware about the IIFL various
products and provide free
investment advices after
research and development
report.
Attract the new and old
investors by providing trade
terminal software and mobile
apps through which they can
alert with the market
fluctuations.
THREATS
Stringent Economic measures
by Government, RBI and SEBI.
Limited entry of foreign based
finance firms into Indian
Market.
New competitors are rising
every year in the investment
market.
21. Shareholding pattern of a
company shows how its shares
are split among the entities that
make up its owners.
Various institutions has a major
shareholding in the company.
Nirmal Jain is a key promoter
for the company group.
23%
23%
34%
20%
Shareholding pattern
(1) Indian
(2) Foreign
(3) Institutions
(4) Non-
Institutions
22. Operating Profit
It gives an indication of the
current operational
profitability of the business
and allows a comparison of
profitability between
different companies after
removing out expenses that
can obscure how the
company is really
performing.
23. Asset Turnover
Total Assets is the sum of all
assets, current and fixed.
It measures the ability of a
company to use its assets to
efficiently generate sales.
Higher the ratio indicates
that the company is utilizing
all its assets efficiently to
generate sales.
Companies with low profit
margins tend to have high
asset turnover.
24. Return On Capital Employed
ROCE is defined as total
assets less current
liabilities.
ROCE is a ratio that shows
the efficiency and
profitability of a company's
capital investments.
ROCE should always be
higher than the rate at
which the company
borrows money.
25. Net worth is the difference
between a company's total
assets and its total
liabilities.
It is also known as
shareholder`s equity.
26. Book Value (Rs)
Book value is a company's
assets minus its liabilities.
In simple terms it would be
the amount of money that a
share holder would get if a
company were to liquidate.
27. Consolidated EBITDA, PBT &
PAT
EBITDA gives an indication of the current
operational profitability of the business and
allows a comparison of profitability between
different companies after removing out
expenses that can obscure how the company
is really performing.
PBT deducts all expenses from revenue
including interest expenses and operating
expenses, excluding tax. Since taxes change
every year, PBT gives investors a good idea
about the company profits every year.
PAT measure of the profitability of the
company after deducting all its expenses.
28. Dividend Pattern
Dividend is a payment made
by a company to its
shareholders usually as a
distribution of profits.
When a company makes
profit it can either re-invest it
in the business or it
distributes it to its
shareholders by way of
dividends.
29. Shares Split
IFL Holdings had last split
the face value of its shares
from Rs 10 to Rs 2 in 2008.
The share has been quoting
on an ex-split basis from
August 8, 2008.
10
2
shares split
Old FV
New FV
30.
31.
32.
33. IIFL belongs to Financial
Services Industry
shows long term trends in
financial capital market in
BSE- SENSEX.
from April 2009 to June
2015 continuous fluctuation
in stock market.
trends moves in upward
direction from 10,000
points to 28,000 points.
34. Dun & Bradstreet India (D&B India) is pleased to bring ‘India’s Leading Equity
Broking Houses October 2011’ - the fifth edition of the series India’s Leading
Equity Broking Houses. The publication was conceptualized to capture the pulse of
the Indian equity broking industry and to felicitate the distinguished companies of the
broking industry
“INDIAN BROKERAGE INDUSTY “by ICRA Research Services, in MAY 2014.”
This research is confined to Indian Brokerage industry for the financial year FY14. This
research tells about the reasons of decline in Indian brokerage industry and its overall
impact in the Indian economy
36. Revolutionized the stock markets.
Speed and secures transactions.
Convenience attracts many investors.
Enter trade orders from anywhere & anytime.
Internet is full of advices, free technical analysis
tools and commentary.
Formulate your own strategy and run
investments yourself.
Facilities better monitoring of the market by the
market operations department.
Daily best price is achieved in buying and
selling.
Display real time market watch, historical data,
graphs and recommendations to do analysis of
stocks.
Check the trading history, DEMAT account
balances and bank account balance at any time.
Set alert to inform you certain activity on the
stock through email or SMS.
If you are going to trade online you
are obviously the one making all
trading choices.
To make your trading decisions, you
need to research your stocks and
constantly pay attention to market
news.
This will require sometime as you
pursue your sources of market
information and use online tools.
Sometimes the online trading
terminals are too slow or not enough
user friendly.
Little long learning curves especially
for people who doesn’t know much
about computer and internet.
37. Provide a bunch of services such as investment research
advice, tax planning and retirement planning.
Usually charge more per trade.
Offer you advice on what to buy, when to buy, and what not to
buy.
Interest in selling a certain security since most of the IPOs are
offered by full service brokerage houses.
Have a research department that searches the market and
locates stocks that they believe are ready to move up.
38. Despite the popularity not everybody
uses the internet to trade stocks.
A broker can do everything from
making all your stock trading decisions
for, to give you little advices on what
to buy or sell.
Brokers are stock professionals they
watch the market and deal with
customers like you every day.
Brokers keep in touch with a network
of other professional, so news and
knowledge constantly come their way.
Offer services other than just trading
stocks. They will manage your taxes,
estate and business.
Personal attention available who
knows your full financial situation is
very calculable.
Taking a percentage of your assets
under management, making stock
traders taking a flat fee.
The brokerage industry is highly
regulated and most brokers act with
integrity, nonetheless, it is best to be
aware of the risks.
Get a feel for how much time broker
spends marketing and how much
attention your assets will receive.
If your broker gets a paid commission
for trading, keep in mind that there
may be a conflict of interest.
Make sure your broker can
consistently justify and all stock
trades.
Find out about your broker’s
background and interests to see if he
or she is a good match.
Finally, live brokers are more
expensive than online brokers. Their
presence and personal attention
command a price.
39. Select the stock broker or a stock brokering company
Opening of DEMAT account, Trading account and Saving account with
the broker company
Select mode and type of trade- online, offline and mobile trade
Selection of securities- equity, commodity or derivatives market
securities
Selection of stock exchanges- BSE, NSE, MCX, NCDEX
Select intraday / delivery trading
Charges by the stock broker
Selection of time for trading
Kinds of orders
Confirmation/ status of order and trade
Price band
Short position
Post trade- preparation of contact note
Settlement cycle
42. 3-in-1 Account = Bank Account + Trading Account +
DEMAT Account
Bank Account: It is a normal saving bank account used for
making and receiving payments for the transaction
undertaken.
Trading Account: It is a platform for placing orders in stock
markets.
Demat Account: It is an accout where all the shares /
securities are held in electronic format.
43. A safe, secure and convenient way for holding securities.
Immediate transfer of securities.
No stamp duty on the transfer of securities.
Elimination of risks those are associated with physical certificates like
bad delivery, fake securities, thefts, delays, etc.
Reduction in paperwork.
Reduction in transaction cost.
No odd lot problem (even one share can be sold).
Nomination facility.
Change in address recorded with Depository Participant gets registered
with all companies in which investor holds securities electronically.
The transfer of securities is done by Depository Participant eliminating
correspondence with companies.
Increased liquidity, as securities can be sold at any time during the
trading hours and payment can be received in a very short period of time.
Shares arising out of bonus, split, consolidation, merger etc. are
automatically credited into the DEMAT account of the investor.
44. IDETIFICATION PROOF- (Anyone should be)
1. Voter Id
2. Driving License
3. Passport
4. Pan Card
RESIDENCE PROOF- (Anyone should be)
1. Ration card
2. Voter Id card
3. Latest Bank Statement
4. Telephone Bill Statement
5. Electricity Bill Statement
• 2 latest photographs
• Marginal cheque only Rs 25,000 Candidate’s name should be same on
every document.
• Copy of cancelled cheque with printed name from the bank.
• Copy of bank passbook with name and address and copy of cancelled
cheque.
•Bank statement with name and address not more than 6 months old
45. Account opening fee
Annual maintenance fee
Transaction fee or Brokerage
Service tax: levied at @ 14%
Securities Transaction Tax (STT), Stamp Duty, Exchange Levy etc are
also charged by Depository Participant.
The Depository Participant may revise the charges by giving 30 days
notice in advance.
If DEMAT account is closed in between of the year, annual maintenance
charges shall be levied proportionately for each quarter.
There is no minimum number of shares that have to be kept in the
DEMAT account.
No charge is applicable for closure of Depository Participant account.
No charge for transfer of holdings from one Depository Participant to
another Depository Participant, if investor is not satisfied with the
services of your existing Depository Participant.
46. Let’s say you want to BUY 10 shares
of company ABC at the rate of Rs
1000 per share with brokerage of
0.5% volume. Volume
Qty * Price 1,00,000
Brokerage 0.50% of Volume (0.05/100) * 100000= 500
Service Tax 10% of Brokerage Rs 50
Education Cess (2 % + 1 %) of
Service Tax
3 % of 50 = 1.5
STT 0.125% of Volume 125
Stamp Duty 0.01% on Volume (0.01/100 * 100000) = 10
Exchange Levy 0.0035% of Volume
on NSE
(.00035/100 * 100000) =3.5
Total cost 500+50+1.5+125+10+30.5=500+
190=690
47. Research equipment- random survey, questionnaire and telephonic questionnaire
Sample size- 100 common people of Lucknow
Target population-
Govt/ salaried employees
Self employee / businessman
Jewellers
Doctors
Engineers
Lawyers
Charted accountant/ Bankers
Professionals’
Sampling techniques- quota sampling
Extent- Lucknow
Indira Nagar
Gomti nagar
Hazatganj
Alambagh
Faizabad Road
Research design- Exploratory and Descriptive research
Sources of data- Primary and Secondary data
48. Unstructured Questionnaire
Structured Questionnaire
First part: investors’ awareness about the share
market
Second part: trends in investors’ investment
pattern.
Third part : brokering services features which
investors prefer while choosing the brokering
agency.
Fourth part: demographic profile of investor’s
Telephonic Survey
50. Exchanges enabled NSE, BSE, MCX & NCDEX
Demat NSDL/CDSL
Equity 0.05% Intraday & 0.5% Delivery
Trading & Demat Rs 750 (to be reversed against brokerage within 90 days of
account opening)
AMC charge Onetime Rs 555 or Rs 45/month (450)
DP Transaction
Charge
0.05% ( Minimum Rs 15 & Max Rs 100)
Intraday chart 20 Days
End of Day chart 10 Years
Equity margin Upto 20 times Intraday, &3 times for Delivery interest
53. Account Opening
charges
Folio
Maintenance
Charges
Transaction Charges for Debit of
Shares
Axis Bank Nil + Stamp paper
fees
500 0.04% of the transaction value,
minimum 20 per transaction
HDFC
Bank
NIL 500 per year 0.04% of the transaction value,
minimum 21 per transaction
ICICI
Bank
100/- stamp paper
charges
500 per year 0.04% of the transaction value, subject
to minimum 10,15 or 30 depending
upon where and how you submit the
delivery instruction slip
India
Bulls
100 500 10 flat per transaction
Kotak
Securities
100 30 per month;
360 per year
0.04% of the transaction value, subject
to minimum 22 per transaction
Sharekhan Nil 300 0.03% of the transaction value,
minimum 30 per transaction
54. Most investor’s have knowledge about share market today.
Most investor’s have knowledge about all investment options
available today.
Most investor’s have no DEMAT trading account.
Investor’s most preferred to invest in BSE and least preferred to
invest in NCDEX.
Investor’s most preferred to invest in SENSEX rather than
NIFTY.
Investor’s not likely to prefer in share market.
Most investor’s have not taken the help of investment advisor.
Investor’s prefer both type of trade ( intraday and delivery).
Most investor’s prefer to trade through online mode.
Males are easily targeted in the research study than females.
55. WHAT IS THE MOST PREFERABLE
INVESTMENT OPTIONS ?
Investor’s most preferred to have
MUTUAL FUND and least
preferred to have
DERIVATIVES and
SECURITIES with them.
Target investor’s to open demat
account for investing Mutual
Fund then, ask them to invest
into share market. 31
41
31
21
29
8
23
2
0 50
Real estate
Mutual Fund
Insurance
Equity shares
Banking
Instruments
Derivatives &
Securities
Bonds /
Debentures
other
scale
o
p
t
i
o
n
s
Investment options
Series1
56. HOW OFTEN DO YOU TRADE?
Investor’s mostly preferred to trade
yearly in the share market.
Investor’s trade in yearly at time of
filling income tax return.
13
17
9
28
33
often trade
Daily=1
Weekly=2
Fortnightly=
3
Monthly=4
Yearly=5
57. WHAT PERCENTAGE OF YOUR SAVING
DO YOU INVEST IN TRADING?
Investor’s mostly preferred to save up
to 25% while saving in investing in
trade.
Brokerage charges and margin money
should be aligned keeping in mind the
saving pattern for investor. 38%
46%
13%
3%
Saving in trade
upto
10%
upto
25%
upto
50%
Above
50%
58. WHAT IS THE BASICS
PUPOSE OF YOUR
INVESTMENT ?
Most preferred to invest for
TAX BENEFIT and least
preferred to do for PERSONAL
COMMITMENTS.
Target investor’s to invest in
mutual fund and insurance
schemes by opening though
demat account.
20
56
10
20
20
18
32
12
0 50 100
Liquidity
Tax benefits
Personal
Commitments
Wealth
Maximisation
Capital
appreciation
Risk Covering
Retirement
Planning
Others
scale
p
u
r
p
o
s
e
s
Pupose of investment
Series1
59. WHO PROVIDES YOU THE TIPS
AND INFORMATION RELATED TO
SHARE MARKET?
Most preferred to take advice from
BROKERS and least preferred to take
advice from mode of NEWS
CHANNELS.
Proper training should be given to the
brokers and make them update regularly
of share market fluctuations.
27%
40%
15%
18%
Tips & info
Peer
group
Broker
/
Dealer
News
channe
l
Adverti
sement
s
60. 2
2
3
1
2
2
1
1
0 2 4
Account opening
charges
Brokerage charges
Credit limit /
exposure
Credit time
Agent facility
Account maintenance
Timely services
Security needs
scale
featues
Services offered
Series1
1 2 3 4 5
Most important Important Neutral Not Important Least Important
Security needs, timely
services and credit time are
the most important
brokering services which
investor’s look into
consideration before
selecting any brokering
agency.
61. WHICH STOCK BROKERING
AGENCY YOU WOULD LIKE TO
RECOMMEND TO YOUR FRIEND?
Investor prefer to recommend IIFL to their
friends but do not want to be clients in
future.
The major competitor of IIFL is:
• ICICI DIRECT
• HDFC SECURITIES
• KARVY STOCK BROKERING
25
24
11
8
19
0
6
2
5
IIFL
ICICI DIRECT
KARVY…
KOTAK…
HDFC…
INDIABULLS…
RELIGARE…
ANGEL…
SHAREHAN
0 10 20 30
a
g
e
n
c
i
e
s
scale
stock brokering agency
Series1
62. what is the age of the respondent,
in order to know the how much
they can save, investment, do
expenditure, purpose of
investment, prefer investment
options keeping in mind their age
factor.
21-30 years is the age group should
be targeted by the brokering
companies who has earning capacity
with them and the risk of tolerance
level is generally also high as per
the other age class group, keeping
other things same.
0%
64%
22%
14%
0%
Age
up to
21years
21-30
years
31-
40years
41-
50years
51 and
above
63. location ALAMBAGH is the
place from which many diverse
target populated groups can be
attracted for our business, than
other places of Lucknow
region, keeping other things
same.
16
22
20
24
18
0 20 40
Indira Nagar
Gomti nagar
Hazatganj
Alambagh
Faizabad
Road
scale
p
l
a
c
e
s
Location
Series1
64. On the basis of occupation
we can easily infer that
investors who are willing to
do online share trading and
accordingly we can target
them.
SELF EMPLOYEE /
BUSINESSMAN are the target
group for our business than other
occupations in Lucknow region,
keeping other things same.
28
22
4
10
12
5
6
6
7
0 10 20 30
Govt/ salaried
employees
Self
employee /…
Jewellers
Doctors
Engineers
Lawyers
Charted
accountant
Bankers
Professionals’
scale
w
o
r
k
occupations
Series1
65. MONTHLY FAMILY INCOME
(IN RUPEES)?
On average Rs 30, 000 to Rs
50,000 is a monthly family
income, on the assumption that
most respondents has belong to
same social income class and
other things remaining the same.
10%
20%
40%
30%
Monthly Income
Below
10000
10000 to
30000
30000 to
50000
Above
50000
66. MONTHLY SAVING (IN
RUPEES) ?
On average Rs 2000 to Rs
5000 is a monthly saving, on
the assumption that most
respondents has belong to
same social income class and
other things remaining the
same.
10%
20%
40%
30%
Monthly savings
Below
1000
1000 to
2000
2000 to
5000
Above
5000
67. Extended network of branches across India and abroad.
Best desktop trading terminals in India.
‘Full service broker' offering wide range of popular financial products and advisory to its
customers.
Offers 'Trader Multiple' which allows up to 12.5 times multiple on the available margin for certain
select scripts.
Offers Equity SIP through which customers can place buy orders for a pre-specified amount or
quantity in scripts of their choice at regular intervals over a period of time. Similar facility is also
available in Commodity and Mutual Fund.
Offers to trade in forex, derivatives, mutual fund, IPO and buy insurance.
Official website content is divided according to the requirements of experts and beginners. Website
is simple in design, fast to access, regularly updated and easy to find relevant current information.
Daily reports on market trends and technical breakouts are very useful.
Got famous for its equity based research of share market.
Provides free advisory services to their customers after deep share market research and analysis.
Charges low brokerage charges to their customers, intraday charges 0.01% and delivery charges
0.10%.
Provides payout facility to their customers.
Make ensure that DEMAT account becomes activated and start to operate for trading within 7 days.
68. No intraday tick by tick charts in Investor Terminal (IT).
Investing in IPO and Mutual Funds is not as easy as in
ICICIDirect.
Investor terminal system is sometimes very slow and orders are not
placed at the time.
Still not providing options to buy post office savings.
Trading platform faces many bugs’ needs to be rectified.
Recommending few stocks even when share markets are on roll.
Relationship managers are not as efficient as competitors.
Market watch solution is a way behind its competitors like Money
control and ICICIDirect.
Terminal system is a java based simple software. It should provide
advanced software to meet the needs of advanced traders.
69. To study the relation of the stock market to the modern financial system.
To study securities brokering in India and rest of the world brokering market.
To know the changing international scenario in the share broking industry and its
likely effects on the Indian share broking industry.
To study of the stock market, individual investors, and financial risk involved.
To perform the comparison of Indian share market with the foreign share market.
To perform the comprehensive study of Indian stock brokering industry as whole.
To perform the comparison of equity share trading with commodity and derivatives
trading.
To do the depth analysis of impact of Indian economy on Indian share market.
To study the growth of Indian share market from 1875- to the current time period
prevailing.
To study the impact of FII on Indian share market due to cause effect by USA,
CHINA and European share market /economy.
To analysis top 10 risks for global equity share market and how to overcome them.
To study the factors which leads to driving forces for Dalal Street?
70. It was hard to acquire knowledge about share market field in such short span of time
Share market is very frequent and fast sector, it was very difficult to cope-up with the environment in such short
span of time.
This field is requiring with very deep fundamental and technical knowledge.
Acquiring new clients it was the tough task to perform in this field.
High risk involve while trading on behalf of the clients under the guidance of Relationship Manager.
The data is collected from the primary and secondary sources so the study will have slight variations than what
the study includes in reality.
Most of the information collected for study is acquired from secondary sources.
Research has a geographic limitation that research has only conducted for the IIFL, Lucknow respondents.
Limitation of Sample size of 100 respondents.
At the same time the data collected through the questionnaire is from those customers who are already using
online trading services, and have the relationship to one of the stock brokering agency located in sampling
frame.
Due to shortage of time and resources we decided to collect data from 100 respondents, this limitation may have
impact on results like it’s not truly representative of the whole customer’s point of view about online trading
services. Similarly, geographical limitation has also effect on the research. Finally income level and saving level
have also effect on the research because these factors are changing with the passage of time.
This is a study conducted within a period of 45 days.
During this limited period of study, the study may not be a detailed, Full – fledged and utilitarian one in all
aspects.
The study contains some assumptions based on the demands of the analysis.
The study does not provide any predictions or forecast of the selected scripts.
71.
72.
73. The company relationship managers also focus not only on the self
employed / businessman and but also the government employees,
doctors, engineers, bankers, chartered accountant, teachers etc.
The company relationship managers also target small families and the
housewife where the savings are adequate. Also target the large
families where the earning members are adequate. The newly married
couples and recently earnings professionals are potential customers.
Some promotional activities are required for the awareness of the
customer. Create awareness using mass media. Provide the facility of
free demonstrations for all.
74. The company should take regular feedback from its
customers to know their satisfaction level and visit to the
customers. This would increase communication between
customers and company.
The company should also come up with the attractive
schemes like lucky draws, gifts, discounts etc.
A company should also focus on positive word-of-mouth
marketing.
There should be a limited number of clients under the
relationship manager. So that they can handle new as well
as old customer properly.
