6. Marketing of Services Marketing of Experience In the marketing of experiences, destination authenticity and character are critical.
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9. While on vacation, do you tend to seek out locally-owned shops and restaurants or national brands?
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11. While on vacation, how likely are you to pay more for locally produced or locally grown products than those offered by national brands/chains? 52%
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38. A page of aggregated links to other blogs and websites that feature recent posts, video and local or “insider” content about the destination.
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40. Video Tours featuring local’s favorite places. User reviews and comments about the videos. Visitors can also submit videos. Local and Visitor Blogs: Real People/Real Roadtrips
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42. Promotes Boston “neighborhoods” and their cultural elements that shape the city’s landscape and traditions. Guide to small business districts that are the anchors of the ‘hoods and showcase city life.