This is the overview presentation we used to present the MADskills program on our interview days, May 13-14, 2011, in Beirut.

1. Interview Days | May 13-14, 2011
Friday, May 13, 2011

2. What is MADskills?
✦ An intensive 7-month online/offline training
certification program on the strategic use of
digital and social media for advocacy and
development.
✦ MAD=Media for Advocacy & Development
✦ MAD also means being really, really good at
something and at the end of this program, if
you stick with it, you’ll be really, really good at
using media in innovative ways that can lead
to positive change.
Friday, May 13, 2011

3. Program Goals
✦ To enhance the ability of civil society and
social enterprises to leverage digital and social
media to advance their missions in Lebanon
✦ To strengthen and grow the network of social
media specialists in Lebanon and the region
Friday, May 13, 2011

4. Program Objectives
✦ To increase the number of advisors qualified
to offer social media advice and training to
civil society organizations and other groups in
Lebanon, especially outside Beirut
✦ To create new employment opportunities
while satisfying an increasing economic
demand
✦ To develop a unique and reputable social
media advisor certification program
Friday, May 13, 2011

5. MADskills Overview
✦ 7 months, from May 2011-December 2011
✦ 9 modules divided into 3 progressive levels
✦ Mixes offline meetings and events with online
coursework
✦ Combines media theory and practice
✦ Results in a certificate that will let others
know you are qualified to provide social
media consulting
Friday, May 13, 2011

6. Who is MADskills?
✦ SMEXbeirut
✦ Guest speakers
✦ Online community in
Lebanon and the region
✦ You—motivated, self-
directed learners who
love technology and
believe in its potential to
facilitate social good
Friday, May 13, 2011

7. The Profile...
Friday, May 13, 2011

8. Friday, May 13, 2011

9. • Research and self-directed
learning skills
Strategic & • Well-developed
Communications communications skills
Capacities • An understanding of social
networks and associated
issues
• Problem-solving skills
• Proficiency in planning and
implementing goal-oriented
strategies
Friday, May 13, 2011

10. • An understanding of
the structure of the
web and a high level
of digital literacy
• A high level of media
literacy and
journalism skills Technical Capacities
• Proficiency in media
design and production
• Proficiency in the use
of social media tools
and applications
Friday, May 13, 2011

11. • Adaptability
• Understanding of various
learner mindsets
• Proficiency in
transferring skills
Meta Capacities
• Critical thinking and
reflection
• Articulation of reflection
• Curricula and program
design
Friday, May 13, 2011

12. strategy
Iterative Process
technique
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13. The Progression...
Friday, May 13, 2011

14. Level One
Profile of a Social
May 28-29
Media Trainer
June 18 Digital Storytelling
July 9 Campaign Strategy
Friday, May 13, 2011

15. Level Two
Engaging Others &
July 30
Building Community
August Individual Work
Elections & Event
September 3
Coverage
September 24 Monitoring & Evaluation
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16. Level Three
Designing MAD
October 15
Trainings & Materials
Designing MAD
November 5
Projects & Programs
Professional Branding &
November 26
Social Media Plans
December 10 Graduation
Friday, May 13, 2011

17. Each Module
• Preparatory work for
on-site meetings
• On-site meetings in Beirut
• Online coursework
• Social media events in
Beirut or elsewhere
• Supervised training and/or
coaching practice
• Individual journaling
Friday, May 13, 2011

18. Certification
Requirements
Program is equivalent to 2-3 university courses:
• Attendance at all on-site meetings
• Participation in a set number of events
• Participation in online discussion and maintenance
of online accounts
• Training/coaching practice
• Regular journaling and reflection
Friday, May 13, 2011

19. To Earn...
• Certification that you have satisfactorily
completed the program
• Promotion as a SMEXbeirut certified social media
adviser on our website
• Personal branding consultation, business cards,
domain name registration
• Opportunity to train and coach civil society
organizations around the region with SMEXbeirut
and others
Friday, May 13, 2011

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any questions?
Friday, May 13, 2011

21. Exercise:You Will Train Us
• Divide into groups of 3-4
• You have 30 minutes to develop a 5-minute
(or less) training on the topic of your choice
• You will then train the rest of the group
• After you’re finished, the group will provide
2-3 minutes of feedback
Friday, May 13, 2011

22. Your Training Must
Include
• Session Title
• Learning objective, phrased as: “By the end of
this session, you will be able to
_________.” Or, “You can learn how to
_________ from this session.”
• Clear roles for each group member
• A mock-up for one relevant learning aid
(handout, diagram, photograph, etc.)
Friday, May 13, 2011

23. Your Team Will Earn
Points for:
• Creativity
• Presentation
• Staying within the time limit
• Clarity
• Collaboration
• Interaction with trainees (that’s all of us)
Friday, May 13, 2011

24. Why Are We Doing
This to You?
• To get a sense of your training skills
• To see how you work with teams
• To assess your adaptability and desire to be
challenged
• To learn from you!
• Let’s get started...
Friday, May 13, 2011