Facebook Pixel: what it is, how to use it, and what it looks like.

1. Facebook Pixel
Group 10

2. What It Is
● Facebook Pixel is a code that you place on your
website to help you:
○ Track conversions from Facebook ads
○ Reach target audience
○ Increase sales
○ Analyze effectiveness of ads and measure conversion rates
○ Remarket to qualified leads
○ Advance ads based on collected data
AJC1 http://bit.ly/2HLL9nP Facebook Logo
http://bit.ly/2CkqQia Attribution-NonCommercial
2.0 Generic (CC BY-NC 2.0)
http://bit.ly/2sWdBQI

4. How It Works
1. Insert pixel code into header of your website
2. Facebook will track purchases on your website
3. Then your website’s ads will appear on customers’ Facebooks

6. How To Use It: Standard Actions
● Can use it by either the nine actions taken or custom conversions you can
create yourself
● The nine events are:
○ View content
○ Search
○ Add to cart
○ Add to wishlist
○ Initiate checkout
○ Add payment info
○ Make purchase
○ Lead
○ Complete registration

7. How To Use It: Custom Conversions
● Uses URL rules based on certain URLs or URL keywords
● Ex: Use FB Pixel to track record views of specific merchandise on your
website, instead of tracking views of all content using the “view
content” standard event

8. How It’s Used

9. Works Cited
Newberry, Christina. “The Facebook Pixel: What It Is and How to Use It.” Hootsuite Social Media
Management, 2 Oct. 2017, blog.hootsuite.com/facebook-pixel/.
“Facebook Pixel - Documentation.” Facebook for Developers,
developers.facebook.com/docs/facebook-pixel.
“Help Center.” Facebook - Log In or Sign Up, www.facebook.com/business/help/651294705016616.