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Digital Marketing (CSCC2016)
- 1. Digital Marketing SHARING Stories & Content To Build Community, Connection & Faith
- 2. Virtual Community Is Real Community Meredith Gould
- 3. “The Church needs to be concerned for and present in the world of communications, in order to dialogue with people today and help them encounter Christ. es represents a great and thrilling challenge. May we respond to that ch -Pope Francis ( World Communication Day 2014) Pope Francis’s Vision For Catholic Communication
- 4. The Objective Social media is not just about having any followers or “Likes” on Facebook or Twitter, rather it is for sharing the good news.” Msgr. Paul Tighe - Vatican Social Media Manager
- 5. • Build christian community within and beyond the church building • Celebrate the Sacraments • Deliver time sensitive news and information • Educate Newcomers about your Church community • Gather feedback from congregants • Organize, publicize and invite people to events • Preach the Gospel • Model Gospel Values and christian love THE WHY OF SOCIAL MEDIA Source: The Social Media Gospel by Meredith Gould
- 6. The Digital Marketing Toolkit • Research • Create • Share • Measure Search + Social
- 7. RESEARCH What do you know about your target audience? (Demographics & psychographics) What are they searching for? What problem are they trying to solve? Which keywords best matches their needs? (Key words are crucial for search engine optimization) What kinds of content are your competitors sharing? PRO TIP - BUZZSUMO
- 8. Completing a Content Audit Who will be responsible for social media? Creating a content Calendar Creating a Social Media Policy What are your goals? Who is your audience? What is your strategy?
- 10. SHARE Where does your audience spend the most time?
- 11. MEASURE FACEBOOK INSIGHTS HOOTSUITE REPORTS BUFFER ANALYTICS GOOGLE ANALYTICS TWITTER ANALYTICS
- 12. Website Homebase
- 13. 1 Billion
- 14. Facebook? Social Platforms Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages, includes public features such as: • Marketplace - allows members to post, read and respond to classified ads. • Groups - allows members who have common interests to find each other and interact. • Events - allows members to publicize an event, invite guests and track who plans to attend. • Pages - allows members to create and promote a public page built around a specific topic. • Presence technology - allows members to see which contacts are online and chat.
- 15. Social Platforms
- 16. Fans 5400 Post Types Catholic News Integration + Updates Current Affairs Commentary + Updates Inclusion of Ads Visual Posts & Gospel Inspirations RCPOS
- 17. Twitter? Twitter is an information network made up of 140-character messages called Tweets. Today's Twitter is now less focused on “What are you doing?” and more about “What’s going on?” It has emerged as a source for discovery, with a focus on sharing relevant information and engaging in conversation. Many people now think of Twitter as a news source rather than a social network, using it for networking and discussion based on their own interests. Social Platforms
- 18. Social Platforms
- 19. Fans 808 52% Male 48% Female Post Types Local & Regional Catholic News + Updates International Catholic News Current Affairs Photo Posts, Events & Gospel Inspiration RCPOS
- 21. RESOURCES
- 22. BUFFER - SOCIAL MEDIA MANAGEMENT
- 23. HOOTSUITE - Social Media Management
- 24. TWEET DECK
- 25. Photo Finder
- 26. Photo Finder
- 27. CANVA - Mobile & DESKTOP
- 28. PABLO - CONTENT DESIGN
- 29. KEEP LEARNING!
- 30. Christ Has No Online Presence But Yours Meredith Gould
- 31. The End
Notas do Editor
- In the Secular world Marketing is Selling In the Faith Focused World Marketing is Sharing …and everything you create to communicate church and faith must look like its being launched from the same organization. Church communicators should be committed to ensuring that who we are and what we believe is conveyed clearly, consistently and coherently. No Jesus Christ is not a brand however words deeds, plus the tools we use to announce and promote faith and community must be in alignment.
- People do online exactly what they do in the real world. The congregate, the share, they argue, they praise, they laugh … Digital communication has even developed its own language…case in point “selfie”
- Numbers should not be the end goal.
- Enhance your website’s functionality (if you have one) Establish and maintain a digital presence locally, regionally and internationally
- Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles Demographic analysis can cover whole societies, or groups defined by criteria such as education, nationality, religion, and ethnicity. Analyze what content performs best for any topic or competitor - buzz sumo
- Social Media Policy - Definitions - texting etc Objectives - Why, how the policies will benefit staff Guiding Principles - Values, Beliefs Personal Privacy -How are personal privacy rights defined Confidentiality & Security - definition, what information is proprietary, Password policy Practical use and scope - what needs to be included in user profiles Disclaimers - Disclaimers to be included on accounts/profiles Legal Matters - Copyright etc Emergency Use - Guidelines for emergency situations Monitoring and Enforcement - who reviews, approved, moderates
- Your website is your owned media
- Which Social Platform has 1 Billion users ?
- Social Media Policy - Definitions - texting etc Objectives - Why, how the policies will benefit staff Guiding Principles - Values, Beliefs Personal Privacy -How are personal privacy rights defined Confidentiality & Security - definition, what information is proprietary, Password policy Practical use and scope - what needs to be included in user profiles Disclaimers - Disclaimers to be included on accounts/profiles Legal Matters - Copyright etc Emergency Use - Guidelines for emergency situations Monitoring and Enforcement - who reviews, approved, moderates Style guide for design continuity Tags and Hastags Editorial Calendar Balance Content and Conversation Chose and online service to manage multiple social media platforms
- Best Practices For Digital Ministry Social Media Policy - Definitions - texting etc Objectives - Why, how the policies will benefit staff Guiding Principles - Values, Beliefs Personal Privacy -How are personal privacy rights defined Confidentiality & Security - definition, what information is proprietary, Password policy Practical use and scope - what needs to be included in user profiles Disclaimers - Disclaimers to be included on accounts/profiles Legal Matters - Copyright etc Emergency Use - Guidelines for emergency situations Monitoring and Enforcement - who reviews, approved, moderates Style guide for design continuity Tags and Hastags Editorial Calendar Balance Content and Conversation Chose and online service to manage multiple social media platforms
- Social Media Policy - Definitions - texting etc Objectives - Why, how the policies will benefit staff Guiding Principles - Values, Beliefs Personal Privacy -How are personal privacy rights defined Confidentiality & Security - definition, what information is proprietary, Password policy Practical use and scope - what needs to be included in user profiles Disclaimers - Disclaimers to be included on accounts/profiles Legal Matters - Copyright etc Emergency Use - Guidelines for emergency situations Monitoring and Enforcement - who reviews, approved, moderates Style guide for design continuity Tags and Hastags Editorial Calendar Balance Content and Conversation Chose and online service to manage multiple social media platforms
- Best Practices For Digital Ministry Social Media Policy - Definitions - texting etc Objectives - Why, how the policies will benefit staff Guiding Principles - Values, Beliefs Personal Privacy -How are personal privacy rights defined Confidentiality & Security - definition, what information is proprietary, Password policy Practical use and scope - what needs to be included in user profiles Disclaimers - Disclaimers to be included on accounts/profiles Legal Matters - Copyright etc Emergency Use - Guidelines for emergency situations Monitoring and Enforcement - who reviews, approved, moderates Style guide for design continuity Tags and Hastags Editorial Calendar Balance Content and Conversation Chose and online service to manage multiple social media platforms
- Best Practices For Digital Ministry Social Media Policy - Definitions - texting etc Objectives - Why, how the policies will benefit staff Guiding Principles - Values, Beliefs Personal Privacy -How are personal privacy rights defined Confidentiality & Security - definition, what information is proprietary, Password policy Practical use and scope - what needs to be included in user profiles Disclaimers - Disclaimers to be included on accounts/profiles Legal Matters - Copyright etc Emergency Use - Guidelines for emergency situations Monitoring and Enforcement - who reviews, approved, moderates Style guide for design continuity Tags and Hashtags Editorial Calendar Balance Content and Conversation Chose and online service to manage multiple social media platforms