It’s no secret that stories are as old as human beings themselves.
In fact, we probably wouldn’t have survived without them. They’ve saved our lives, helping us circumvent danger and teaching us survival skills based on the retold experiences of generations past.
From Print, to Radio, To Television To The Internet To Smart Phones…technology has evolved..but Story components have essentially remained the same. What makes a good story has remained constant.
Character, Setting, Plot, Conflict, Obstacle, Theme.
seeing ourselves and our humanity reflected
As Catholic Communicators our guide book is the best known story book in the world - The Bible and if we look around our community, stories abound. From the Centenarian to First Communion there’s a story. But we must first know what our objective is.
For faith focused communicators the objective should always be connection. Connection motivates people to act, to give..
Primary Sources
Secondary Sources
A’Roll
B’Roll
Raw sound
Soundbites
Data
Will there be one subject or several
Will you focus on a specific time period
Which media will work best for the content you’ve identified ?
Who else do you need to talk to? What additional information will you need?
Who are your characters?
Content is KING
It’s the oil that lubricates the engine of the internet.
Websites, Social Media, Apps, Emails, Newsletters - It’s all content.
If a photo is worth a thousand words then a video is worth 1.8 million
You Tube
Periscope
Instagram Video
Vine
Tips: Shoot in a series
Medium, wide and close up shots
Aim for the heart, look for emotion
Types of Audio
Ambient sounds
Soundbites
Music
The most important skill for a photographer is: Anticipation - the ability to anticipate
To anticipate which photo will tell the story the best
To anticipate whom you need to focus on
To anticipate when the best picture will emerge
To anticipate where the main action will go or take place
To anticipate your positioning - where you need to be standing
Anticipate how you will capture the image - what settings, what lens
Anticipate the emotion ..emotion is the currency of meaning- how someone acts or reacts says a lot about them and the situation
Anticipate the personal preparation - dress appropriately..etc
Anticipate how much time you have - how much light, what is your deadline ..