1. Facebook for the Floundering A workshop presented by Social Media Club, Sacramento

2. Contributors Lesley Miller, Associate Director – Programming for SMCSac and Director of Public Relations, 3Fold Communications. Laura Good, Membership Director for SMCSac and Director of Programs and Operations at SARTA. Jeff Marmins, Executive Director for SMCSac , Principal, Social Media Path and co-founder, C7Group. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. socialmediaclub.org

3. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 UnportedLicense. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

4. An Introduction

5. Facebook is for everyone. socialmediaclub.org

7. Your consumers are there

8. A place for everyone - from individuals, to companies to nonprofits

9. So many functions

10. Access to power

11. Facebook is now connected to more than 15,000 websites including Yelp, CNN, and YouTube.

12. Easy to usesocialmediaclub.org

14. Brand awareness?

15. Increased presence at events?

16. Donations/Sales?

17. Top of mind awareness?

18. Reaching a new demographic?

19. Customer service?socialmediaclub.org

21. Pages are for brands/businesses/nonprofits

22. You should have an individual profile to administer a page.

23. Groups are used for connecting people, discussion, solidarity.

24. Causes are an application for nonprofits/fundraising. socialmediaclub.org

25. Personal Profile Overview

27. Customize who sees what on your Profile by using Facebook Privacy features.

28. Use Friends Lists in conjunction with Privacy Features for better control.

29. Set up a custom URL for your profile page http://www.facebook.com/username/

30. Choose your URL wisely – you will never be able to change it.socialmediaclub.org

31. Home Overview

33. News Feed is the activity of all your friends and Pages you’ve Liked.

34. News Feed has two modes:

35. Top News: What Facebook wants to highlight (Default view)

36. Recent: Reverse chronological order

37. Filter News Feed using your Friends Lists

38. Group activity is not in News Feed.socialmediaclub.org

39. Page Overview

41. Choose the right Category for your organization – this impacts the featured information on your Page AND can never be changed.

42. Create a custom URL for your Page (need 25 fans before you can do this) http://www.facebook.com/username/

43. Custom URL can never be changed – choose wiselysocialmediaclub.org

45. Suggest it to your Facebook friends

46. “@” a reference to your Page in posts you make on other Pages or your own Profile

47. Tweet about it

48. Add a widget to your webpage

49. Include a link in your newsletter

50. Share it on your LinkedIn Profile

51. Advertise it on Facebooksocialmediaclub.org

53. Update (a messaging feature) your fans when you have something to share. 1-2 times a week is probably often enough.

54. Photos are great, especially if you have events. Tagging makes them even better.

55. Events can be tied to your Page.

56. RSS feed can be tied to your Notes page (Facebook feature).socialmediaclub.org

58. Facebook has an excellent Help section. Use it.

59. Search for Blog Posts & Tutorials posted on the web (make sure recent as Facebook features change frequently)

60. Use your Status Update to ask a question & your friends mayl help.

61. Crowd Source Twitter for answers.socialmediaclub.org

62. Shortcuts

64. Post your Blog or other RSS feed to the Notes tab on your Page http://www.facebook.com/help/?page=818#!/help/?faq=12431socialmediaclub.org

66. YouTube tab : Involver app YouTube for pages http://www.involver.com/

67. Use an application like Twitterfeed to post your web page RSS feed to your Page Wall. http://twitterfeed.com/socialmediaclub.org

68. Advanced Concepts

70. Sales and Business Development

71. Customer Service

72. Marketing

73. Relationship Managementsocialmediaclub.org

74. Facebook Advertising, Events, SEM, One-to-one, Reputation, Credibility, Engagement socialmediaclub.org

76. Facebook Open Graph / “Like” Button

77. Make sharing easy

78. Use Calls to action (FBML)

79. Keep an eye on:

80. Facebook's Credits

81. The URL predictionsocialmediaclub.org

83. http://developers.facebook.com/plugins

84. Facebook Pages on FBsocialmediaclub.org

85. Community = Responsibility “When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.” Jesse Stay, CEO of SocialToo.com Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly) socialmediaclub.org

86. Thank you The Sacramento Chapter of the Social Media Club is grateful for the support of our sponsors. The Sacramento Pressand Chipotle Please send any questions or comments to info@smcsac.org socialmediaclub.org