1.
SXSW Downloaded:
The Highlights & Experiences
of SMCFW
@smcfortworth
#smcfw

2.
How to rock SXSW.

3.
1
Don’t be these guys.
(Or girls.)

4.
- Look the part.
- Don’t act like you’re important. You probably
aren’t.

5.
2
Plan the work. Work
the plan.

6.
- Decide who you want to meet before the
conference.
- Email/DM to plan Breakfast/Lunch/Dinner.
- Attend their panels.
- Create Twitter lists to keep track of them.

7.
3
Don’t be a whore.

8.
You wanna know
what’s cool?
Not being a whore.

9.
- “Celebrities” can’t do much for you.
- Boost the ego of someone that deserves it.
- Find a company you admire and meet
someone unknown.

10.
4
SXSW is like speed
dating.

11.
- Everyone is there for the same reason: to
have a good time and learn.
- Who can you learn from?
- Who can learn from you?
- How can you have fun with?

12.
5
Follow up like a mofo.

13.
- Collect business cards.
- Follow up with something from the
conversation.

14.
THE 90 MINUTE SOLUTION:
LIVE LIKE A SPRINTER
Corey Lark, Open Channels Group
@CoreyLark
@OpenChannelsPR
#SprinterLife
Originally presented by:
Tony Schwartz, @tonyschwartz
President & CEO, The Energy Project

15.
SURVEY

16.
SURVEY
How many would say that over the past 2-3
years the demand in your life has increased
significantly?

17.
SURVEY
How many would say that over the past 2-3
years the demand in your life has increased
significantly?
Looking forward over the next few years,
how many think the demand will get still
higher?

18.
SURVEY
How many would say that over the past 2-3
years the demand in your life has increased
significantly?
Looking forward over the next few years,
how many think the demand will get still
higher?
How many people think your capacity to
meet that demand will rise right along with
the demand?

19.
INNER/OUTER
IMBALANCE
 Capacity is something inside of us
 Time is finite; 168 hours/week
 Systematically expand, regularly renew
 Energy: the capacity to do work
 More energy = more capacity

20.
FOUR SOURCES
OF ENERGY

21.
FOUR SOURCES
OF ENERGY
1) Physical (Quantity)
• Fitness
• Nutrition
• Sleep
• Rest/Renewal

22.
FOUR SOURCES
OF ENERGY
1) Physical (Quantity)
• Fitness
• Nutrition
• Sleep
• Rest/Renewal
2) Emotional (Quality)

23.
FOUR SOURCES
OF ENERGY
1) Physical (Quantity)
• Fitness
• Nutrition
• Sleep
• Rest/Renewal
2) Emotional (Quality)
3) Mental (Focus)

24.
FOUR SOURCES
OF ENERGY
1) Physical (Quantity)
• Fitness
• Nutrition
• Sleep
• Rest/Renewal
2) Emotional (Quality)
3) Mental (Focus)
4) The Human Spirit (Purpose)

25.
Where have we gone wrong?
Human beings are not
meant to operate like
a computer!

26.
Myth: The best way to get
more work done is to work
more hours
Reality: We’re more
productive when we build
in intermittent renewal
along the way

27.
Will you listen to
your body
or
try to override
your body?

28.
It’s not about the
hours you work,
it’s about the value
you create!

29.
Sprinter vs. Marathoner
In hour 6,8, 10, 12, who is going to be
more sustainable?

30.
Sprinter vs. Marathoner
In hour 6,8, 10, 12, who is going to be
more sustainable?
Move like this throughout the day

31.
SLEEP IS
CRITICAL!

32.
SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity

33.
SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity

34.
SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
Reality: Even small amounts of sleep
deprivation have a profound affect on
your productivity and health

35.
SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
Reality: Even small amounts of sleep
deprivation have a profound affect on
your productivity and health

36.
SLEEP IS
CRITICAL!
Myth: One hour less of sleep will add more
hour of productivity
Reality: Even small amounts of sleep
deprivation have a profound affect on
your productivity and health
SLEEP OR DIE!

37.
HOW MUCH SLEEP DO
95% of human beings require
7‐8 hours of sleep to be fully
rested
2.5% need more
2.5% need less

38.
Functionally
Intoxicated

39.
“… a wealth of
information
creates a poverty
of attention.”
- Herbert Simon

40.
Shift your
paradigm!

41.
Shift your
paradigm!
Life as a sprinter,

42.
Shift your
paradigm!
Life as a sprinter,
not a marathoner

43.
Seize back
your life…
it belongs
to you!

44.
General sen)ment
at the conference:

45.
The Science of Influence
• Dan Zarrella
Social Media Scien,st , Hubspot
@danzarrella
• Marshall Kirkpatrick
Co‐Editor , ReadWriteWeb TwiGer and Facebook are now tes,ng
@marshallk
grounds for quan,fying the world’s
• Ramya Krishnamurthy leaders. But do we understand what
Dir Research Engineering , Klout
@ramyatkj
influence means and what variables are
really at play?
• Michael Wu
Principal Scien,st of Analy,cs,
Lithium Technologies
@Michaelwu
We are here to learn ,ps for increasing
influence, which variables really maGer
and the types of influence they are
discovering across the web.

46.
Influence is…
…pulling people together around a
shared interest.
…a chain of necessity: includes
credibility, bandwidth, relevance, Influence is not…
,ming, channel alignment, and trust.
…the ability to change someone's mind …about popularity
is influence: includes all levels of
purchase funnel, 4 instance ‐ not just …measured only in numbers
the sale.
…always a driver of success
You have influence when you can help your
peers {insert ac+on here} something.

47.
Measures of Influence
• Sharing, conversa,ons, men,ons, lists
are all good measurements of the
influence you are having .
• The fact that you have an aGen,ve
Keys to gaining
following; if you give them reason to Influence
come back, then that is true influence.
• AYer some major algorithms 1. Focus : Concentrate on your sphere of
improvements, Klout score is now relevance. Don’t try to be all things to all
viewed as a good measurement of people.
influence. Just ask Jus,n Bieber.
2. Ac+on: Entertain, affect opinions, exchange
info and learn from your mistakes to gain
influen,al abili,es.
3. Pa+ence: By the ,me most companies get
bored with their own message is the ,me
audiences are just star,ng to get it.

48.
hFp://ogilvynotes.com

49.
SXSW 2011 Takeaways
Favorite Lines
@groupon started as a social enterprise for good with the
goal of saving small business.
We are 18 months from having more
mobile users of the web than desktop
users of the Web.
Don’t personalize your content so much
as to prevent ’serendipity’ – the chance
of a user stumbling upon unexpected
relevance.

50.
#FAIL: Social Media PR
Disasters
Stephanie Scott
Balcom Agency
@schtebnay
@balcomagency

51.
Connect with Us.
www.facebook.com/
balcomagency
www.twitter.com/
balcomagency
BalcomAgency.com
817-877-9933

52.
Don’t Kill Your Community!
Originally presented by:
Patrick O’Keefe, @iFroggy
#killcommunity SXSWi 2011

53.
Kill Community – Patrick O’Keefe @iFroggy
1. An administrator is never wrong.
2. Define your audience as “everyone”
3. Don’t have user guidelines
4. Don’t document guideline violations
5. Visit Infrequently
6. Allow anyone to moderate
7. Set the worst example you possibly can
8. Post count is everything
9. Make new people feel unwelcome
10. Shame people who ask repetitive questions

54.
Kill Community – Patrick O’Keefe @iFroggy
11. Member feedback is stupid
12. Receive a suggestion? Do it!
13. Branding, schmanding
14. Make all content private
15. Don’t keep your software up to date
16. Have an idea? Do it!
17. Copyright? Who cares?
18. Let your staff talk things to death
19. Blame your staff
20. Religious and political discussions are the best

55.
Kill Community – Patrick O’Keefe @iFroggy
21. Change things and tell no one
22. Allow abuse through private messages
23. Add as many advertisements as you can
24. Don’t think about money at all
25. Ignore members
26. Allow freedom of speech
27. Never thank anyone

56.
“I Show Up to Work Drunk (and I bet you do too)”
 Functional Intoxication
“Everybody Wants to be Norm At Cheers”
 Inclusive Ownership
“Geeks Throw The Best Parties”
 Find Your Creative Soulmate
“It's Lonely Out In Space. In Fact, It's Cold As Hell”
 Even the coldest brand can learn to be human again
Susan Geissler's SXSW Takeaways
@Zens7s @ascendconcepts