SXSW Downloaded: Highlights & Experiences of SMCFW
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The document provides tips and lessons learned from attending SXSW. Some key points include: 1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations. 2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances. 3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits. The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
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Semelhante a SXSW Downloaded: Highlights & Experiences of SMCFW
Semelhante a SXSW Downloaded: Highlights & Experiences of SMCFW (20)
SXSW Downloaded: Highlights & Experiences of SMCFW
- 1. SXSW Downloaded: The Highlights & Experiences of SMCFW @smcfortworth #smcfw
- 2. How to rock SXSW.
- 3. 1 Don’t be these guys. (Or girls.)
- 5. - Look the part. - Don’t act like you’re important. You probably aren’t.
- 6. 2 Plan the work. Work the plan.
- 7. - Decide who you want to meet before the conference. - Email/DM to plan Breakfast/Lunch/Dinner. - Attend their panels. - Create Twitter lists to keep track of them.
- 8. 3 Don’t be a whore.
- 9. You wanna know what’s cool? Not being a whore.
- 10. - “Celebrities” can’t do much for you. - Boost the ego of someone that deserves it. - Find a company you admire and meet someone unknown.
- 11. 4 SXSW is like speed dating.
- 12. - Everyone is there for the same reason: to have a good time and learn. - Who can you learn from? - Who can learn from you? - How can you have fun with?
- 13. 5 Follow up like a mofo.
- 14. - Collect business cards. - Follow up with something from the conversation.
- 15. THE 90 MINUTE SOLUTION: LIVE LIKE A SPRINTER Corey Lark, Open Channels Group @CoreyLark @OpenChannelsPR #SprinterLife Originally presented by: Tony Schwartz, @tonyschwartz President & CEO, The Energy Project
- 16. SURVEY
- 17. SURVEY How many would say that over the past 2-3 years the demand in your life has increased significantly?
- 18. SURVEY How many would say that over the past 2-3 years the demand in your life has increased significantly? Looking forward over the next few years, how many think the demand will get still higher?
- 19. SURVEY How many would say that over the past 2-3 years the demand in your life has increased significantly? Looking forward over the next few years, how many think the demand will get still higher? How many people think your capacity to meet that demand will rise right along with the demand?
- 20. INNER/OUTER IMBALANCE Capacity is something inside of us Time is finite; 168 hours/week Systematically expand, regularly renew Energy: the capacity to do work More energy = more capacity
- 21. FOUR SOURCES OF ENERGY
- 22. FOUR SOURCES OF ENERGY 1) Physical (Quantity) • Fitness • Nutrition • Sleep • Rest/Renewal
- 23. FOUR SOURCES OF ENERGY 1) Physical (Quantity) • Fitness • Nutrition • Sleep • Rest/Renewal 2) Emotional (Quality)
- 24. FOUR SOURCES OF ENERGY 1) Physical (Quantity) • Fitness • Nutrition • Sleep • Rest/Renewal 2) Emotional (Quality) 3) Mental (Focus)
- 25. FOUR SOURCES OF ENERGY 1) Physical (Quantity) • Fitness • Nutrition • Sleep • Rest/Renewal 2) Emotional (Quality) 3) Mental (Focus) 4) The Human Spirit (Purpose)
- 26. Where have we gone wrong? Human beings are not meant to operate like a computer!
- 28. Myth: The best way to get more work done is to work more hours Reality: We’re more productive when we build in intermittent renewal along the way
- 29. Will you listen to your body or try to override your body?
- 30. It’s not about the hours you work, it’s about the value you create!
- 32. Sprinter vs. Marathoner In hour 6,8, 10, 12, who is going to be more sustainable?
- 33. Sprinter vs. Marathoner In hour 6,8, 10, 12, who is going to be more sustainable? Move like this throughout the day
- 35. SLEEP IS CRITICAL! Myth: One hour less of sleep will add more hour of productivity
- 36. SLEEP IS CRITICAL! Myth: One hour less of sleep will add more hour of productivity
- 37. SLEEP IS CRITICAL! Myth: One hour less of sleep will add more hour of productivity Reality: Even small amounts of sleep deprivation have a profound affect on your productivity and health
- 38. SLEEP IS CRITICAL! Myth: One hour less of sleep will add more hour of productivity Reality: Even small amounts of sleep deprivation have a profound affect on your productivity and health
- 39. SLEEP IS CRITICAL! Myth: One hour less of sleep will add more hour of productivity Reality: Even small amounts of sleep deprivation have a profound affect on your productivity and health SLEEP OR DIE!
- 40. HOW MUCH SLEEP DO 95% of human beings require 7‐8 hours of sleep to be fully rested 2.5% need more 2.5% need less
- 42. “… a wealth of information creates a poverty of attention.” - Herbert Simon
- 44. Shift your paradigm! Life as a sprinter,
- 45. Shift your paradigm! Life as a sprinter, not a marathoner
- 47. Seize back your life… it belongs to you!
- 50. The Science of Influence • Dan Zarrella Social Media Scien,st , Hubspot @danzarrella • Marshall Kirkpatrick Co‐Editor , ReadWriteWeb TwiGer and Facebook are now tes,ng @marshallk grounds for quan,fying the world’s • Ramya Krishnamurthy leaders. But do we understand what Dir Research Engineering , Klout @ramyatkj influence means and what variables are really at play? • Michael Wu Principal Scien,st of Analy,cs, Lithium Technologies @Michaelwu We are here to learn ,ps for increasing influence, which variables really maGer and the types of influence they are discovering across the web.
- 51. Influence is… …pulling people together around a shared interest. …a chain of necessity: includes credibility, bandwidth, relevance, Influence is not… ,ming, channel alignment, and trust. …the ability to change someone's mind …about popularity is influence: includes all levels of purchase funnel, 4 instance ‐ not just …measured only in numbers the sale. …always a driver of success You have influence when you can help your peers {insert ac+on here} something.
- 52. Measures of Influence • Sharing, conversa,ons, men,ons, lists are all good measurements of the influence you are having . • The fact that you have an aGen,ve Keys to gaining following; if you give them reason to Influence come back, then that is true influence. • AYer some major algorithms 1. Focus : Concentrate on your sphere of improvements, Klout score is now relevance. Don’t try to be all things to all viewed as a good measurement of people. influence. Just ask Jus,n Bieber. 2. Ac+on: Entertain, affect opinions, exchange info and learn from your mistakes to gain influen,al abili,es. 3. Pa+ence: By the ,me most companies get bored with their own message is the ,me audiences are just star,ng to get it.
- 54. SXSW 2011 Takeaways Favorite Lines @groupon started as a social enterprise for good with the goal of saving small business. We are 18 months from having more mobile users of the web than desktop users of the Web. Don’t personalize your content so much as to prevent ’serendipity’ – the chance of a user stumbling upon unexpected relevance.
- 55. #FAIL: Social Media PR Disasters Stephanie Scott Balcom Agency @schtebnay @balcomagency
- 81. Connect with Us. www.facebook.com/ balcomagency www.twitter.com/ balcomagency BalcomAgency.com 817-877-9933
- 82. Don’t Kill Your Community! Originally presented by: Patrick O’Keefe, @iFroggy #killcommunity SXSWi 2011
- 83. Kill Community – Patrick O’Keefe @iFroggy 1. An administrator is never wrong. 2. Define your audience as “everyone” 3. Don’t have user guidelines 4. Don’t document guideline violations 5. Visit Infrequently 6. Allow anyone to moderate 7. Set the worst example you possibly can 8. Post count is everything 9. Make new people feel unwelcome 10. Shame people who ask repetitive questions
- 84. Kill Community – Patrick O’Keefe @iFroggy 11. Member feedback is stupid 12. Receive a suggestion? Do it! 13. Branding, schmanding 14. Make all content private 15. Don’t keep your software up to date 16. Have an idea? Do it! 17. Copyright? Who cares? 18. Let your staff talk things to death 19. Blame your staff 20. Religious and political discussions are the best
- 85. Kill Community – Patrick O’Keefe @iFroggy 21. Change things and tell no one 22. Allow abuse through private messages 23. Add as many advertisements as you can 24. Don’t think about money at all 25. Ignore members 26. Allow freedom of speech 27. Never thank anyone
- 87. “I Show Up to Work Drunk (and I bet you do too)” Functional Intoxication “Everybody Wants to be Norm At Cheers” Inclusive Ownership “Geeks Throw The Best Parties” Find Your Creative Soulmate “It's Lonely Out In Space. In Fact, It's Cold As Hell” Even the coldest brand can learn to be human again Susan Geissler's SXSW Takeaways @Zens7s @ascendconcepts
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- - Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
- - Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
- - Sprinter pushes to the limits 90 minutes at 100%; then takes a break and recovers energy\n- Marathoner goes all day, conserving some energy for the end; exhausting themselves trying to run the marathon\n- In 12 hours, who is going to be more sustainable?\n
- Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
- Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
- Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
- Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
- Sleep is the most undervalued thing in our lives.\nMyth: One hour less of sleep will add more hour of productivity\nReality: Even small amounts of sleep deprivation have a profound affect on your productivity and health\nSLEEP OR DIE!\n
- -How much sleep do you need?\n-95% of human beings require 7-8 hours of sleep to be fully rested\n-2.5% need more\n-2.5% need less\n
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- “… a wealth of information creates a poverty of attention” - Herbert Simon\nWhen you move your attention from one task to another, it takes an average of 25% longer to complete the first task you were working on\nIt is inefficient to multitask\n
- -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
- -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
- -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
- -Shift your paradigm!\n-Life as a sprinter, not a marathoner\nA marathoner can never be fully engaged; conserving energy\nwe’ve lost the stopping points; we need to reinsert the finish lines in our lvies\n
- Seize back your life…\nit belongs to you!\n
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- Today I’m going to talk about social media FAILS.\n
- At SXSW, Corey and I had the opportunity to hear Marla Erwin speak. Marla is an Interactive Art Director at Whole Foods Market. \nMarla describes social media FAILS as: A long term erosion of trust among a significant group of customers or fans due to the misuse or failure to use the power of social media.\n
- One of my favorite social media FAILs is the Chipotle Cat story, and not just because I love Chipotle burritos and kittens.\n
- In December of 2010, a Chipotle employee \n
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- \nTell the truth.\n
- \nTell the truth.\n
- \nOn February 3, 2011, Kenneth Cole sent a tweet from his corporate account stating…\n#Cairo was being used as a hashtag to discuss the protests in Egypt.\nPeople responded negatively immediately on Facebook and Twitter.\n
- \nWithin an hour, Cole deleted the tweet and apologized on Facebook and Twitter.\n
- \nTell the truth.\n
- \nSoon after, a Kenneth Cole parady account called @KennethColePR was created that tweets even more offensive comments. \n
- The same effect that gets a positive message out so quickly via the popular social networks serves to accelerate and compound a negative message, but even more so. \n
- \nThink before you tweet. \nThe company could have made a financial contribution to relief efforts in the region, but as far as I know, did not.\n
- \nTell the truth.\n
- \n10.3 million views and counting.\nGuitar cost $3,500.\nCarroll only asked for $1,200 in flight vouchers. \nCosts of damage control are far greater than the cost of reimbursing for guitar.\n
- \nTell the truth.\n
- \nTell the truth.\n
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