Read about how to use searches and lists to benefit your business on social media. Video of the presentation is available at http://www.youtube.com/watch?v=K6rbE5xMTjc . This slide deck was presented at Social Media Breakfast Bangor #10 on March 1, 2012, in Bangor, Maine.

1. Searches and Lists
Justin Russell
Sephone Interactive Media
@justinrussell | @Sephone

3. ( or @Sephone )

5. I like .

6. I like .
I’m a tweep.
twerp?
...addict?

8. I
Searches

10. + = :(

11. Facebook search

12. Facebook search
A nice overview
Doesn’t give many
results
Not really customizable

13. Twitter search

14. Twitter search
twitter.com/search · You don’t need an account!

15. Saved searches

16. Search ideas

17. Search ideas
Your company or
product’s name

18. Search ideas
Your company or
product’s name
Your industry

19. Search ideas
Your company or
product’s name
Your industry
Keywords

20. Search ideas
Your company or
product’s name
Your industry
Keywords
Hashtags
#smbbgr #mepolitics

21. Search ideas
Your company or
product’s name
Your industry
Keywords
Hashtags
#smbbgr #mepolitics
Competition

22. Advanced search

23. Advanced search
Search for words or
phrases
Search from or to
specific accounts
Search near a place
Search positive or
negative tweets, or just
questions
twitter.com/search-advanced

24. Advanced search ideas

25. Advanced search ideas
snow near:04401 Mentions of “snow” around
Bangor

26. Advanced search ideas
snow near:04401 Mentions of “snow” around
Bangor
site ? People asking questions with
the word “site”

27. Advanced search ideas
snow near:04401 Mentions of “snow” around
Bangor
site ? People asking questions with
the word “site”
sephone.com Tweets mentioning
sephone.com (including links!)

29. One last thing with search:

30. One last thing with search:
Please don’t spam.

32. II
Lists

35. Facebook lists

36. Facebook lists
Predefined lists
Close Friends, Acquaintances, Restricted
https://www.facebook.com/help/?faq=200538509990389#-What-are-lists?

37. Facebook lists
Predefined lists
Close Friends, Acquaintances, Restricted
Smart lists
Places you’ve worked, local, etc.
https://www.facebook.com/help/?faq=200538509990389#-What-are-lists?

38. Facebook lists
Predefined lists
Close Friends, Acquaintances, Restricted
Smart lists
Places you’ve worked, local, etc.
Custom lists
https://www.facebook.com/help/?faq=200538509990389#-What-are-lists?

42. List comparison

43. List comparison

44. List comparison
Always private Choose public
or private

45. List comparison
Always private Choose public
or private
Can determine who Everybody can see
sees which posts everything you post

46. List ideas (public)

47. List ideas (public)
Employees / association members

48. List ideas (public)
Employees / association members
Experts in your field

49. List ideas (public)
Employees / association members
Experts in your field
Your company’s accounts

50. List ideas (private)

51. List ideas (private)
Industry leaders

52. List ideas (private)
Industry leaders
Business partners or suppliers

53. List ideas (private)
Industry leaders
Business partners or suppliers
Clients

54. List ideas (private)
Industry leaders
Business partners or suppliers
Clients
Media contacts

55. List ideas (private)
Industry leaders
Business partners or suppliers
Clients
Media contacts
People who’ve recommended you

56. List ideas (private)
Industry leaders
Business partners or suppliers
Clients
Media contacts
People who’ve recommended you
Social media-savvy brands

57. List ideas (private)

58. List ideas (private)
People to make a special effort to reach

59. List ideas (private)
People to make a special effort to reach
People you don’t want to miss

60. Subscribing to lists

62. before I wrap up...

64. http://social.sephone.com

66. Thanks!
Justin Russell
justin@justinrussell.com
@justinrussell
@Sephone
sephone.com
facebook.com/
sephoneinteractivemedia