SMB "How to Hire a Social Media or Community Manager"

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Brian Parks, VP of Community Development at SocialMedia.org, shares best practices for defining, finding, and hiring social media and community managers. Originally presented at Social Media Breakfast Austin #39.

Recrutamento e RH

SocialMedia.org
How to hire a Social Media /
Community Manager

Peer-to-Peer Spectrum
Publish
Content
Only
Content +
Comments
Content +
Peer-to-Peer
Community
Primarily
Community
Driven
100% Peer-
to-Peer

• Culture First
• Science not voodoo
• Trust gut on
negatives, but not skills
• Radical Transparency
• Can’t teach values
Core Hiring Principles

The Essentials:
• Moderator Experience
• Relationship Person
• Context/Empathy
• Industry Knowledge
• Process-driven
Membership Director

• Writing Skills – articulate with
personality
• Context/Empathy
• Passionate about what you do
• Journalism backgrounds
• Gravitas vs. Peppiness
• Introduce Slowly
• Service-oriented
Things to consider

Questions? Need more info? We’re happy to help.
• Email: brian@socialmedia.org
• Phone: 512-651-4800
• Online: socialmedia.org & gaspedal.com
Want to Learn More About Joining
our team?

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SMB "How to Hire a Social Media or Community Manager"

1. SocialMedia.org How to hire a Social Media / Community Manager

2. • Speed vs. Quality vs. Cost • Lots of data – bad hires hurt • Brand Ambassador • Who by Smart & Street – Scorecards – Purposeful interviews – Science instead of voodoo Hiring is hard

3. What kind of CM? Content Membership Curating social media pages Association model Posting content Moderator/discussion leader Encouraging comments and responding Suggesting topics Editorial experience Defining behaviors Brand voice Defending boundaries VS

4. Peer-to-Peer Spectrum Publish Content Only Content + Comments Content + Peer-to-Peer Community Primarily Community Driven 100% Peer- to-Peer

5. How we do it

6. • Culture First • Science not voodoo • Trust gut on negatives, but not skills • Radical Transparency • Can’t teach values Core Hiring Principles

7. The Essentials: • Moderator Experience • Relationship Person • Context/Empathy • Industry Knowledge • Process-driven Membership Director

8. • Writing Skills – articulate with personality • Context/Empathy • Passionate about what you do • Journalism backgrounds • Gravitas vs. Peppiness • Introduce Slowly • Service-oriented Things to consider

9. Questions? Need more info? We’re happy to help. • Email: brian@socialmedia.org • Phone: 512-651-4800 • Online: socialmedia.org & gaspedal.com Want to Learn More About Joining our team?

SMB "How to Hire a Social Media or Community Manager"

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