John Hanawalt, Senior Visual Designer, Elefint Designs
Matthew Scharpnick, Co-founder & Chief Strategy Officer, Elefint Designs
This session will cover the basics of each element of the web design and development process, from strategy and design to long-term objectives. Special attention will be given to the ideal ways to select and work with studios to produce great websites. This session is open to all levels of expertise, but aims to provide valuable knowledge even to those familiar with the design process.
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Creating Great Work With Design Studios
1. MATTHEW SCHARPNICK Chief Strategy Officer
JOHN HANAWALT Senior Visual Designer
elefint | elefintdesigns.com
2. Finding the right
studio for you
•
Small can be good and bad
•
Not all design is the same
•
Work is more important
than RFP responses
elefint | elefintdesigns.com
3. Being a good client
Is just as important as
choosing the right studio
elefint | elefintdesigns.com
4. Being a good client
•
Involve the right people
•
Get clarity and consensus
•
Have a single point of contact
•
Respect their expertise
elefint | elefintdesigns.com
5. Being a good client
•
Frame feedback in terms of strategic
goals rather than likes or dislikes
•
Don’t be afraid to ask questions
•
Be responsive/don’t vanish
elefint | elefintdesigns.com
19. From wireframes to…
•
Mood boards
•
Element collages
and style tiles
•
Comps
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20. Evaluating design
•
How does it work, not just how does it look
•
Prescriptive feedback is limiting
•
Make design changes during the
design phase of the project
elefint | elefintdesigns.com
26. Bringing it all to life
•
Is everything working?
•
Understand how your site works
•
Changes to strategy or design
can be costly at this point
elefint | elefintdesigns.com
27. Content Management
•
What is a CMS?
•
Who is responsible
for what?
•
Content management
is content strategy
elefint | elefintdesigns.com
29. Keeping it going
•
Don’t ruin great strategic design
as you go forward—have a plan
•
Good content is better than
more content
elefint | elefintdesigns.com